Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 12
Book Description
How Advertising in Canada is Developing Self Regulation
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 12
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 12
Book Description
Self-regulation in the Canadian Advertising Industry
Author: Mel S. Moyer
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Advertising Self-regulation
Author: James P. Neelankavil
Publisher: Hastings House Book Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 240
Book Description
Publisher: Hastings House Book Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 240
Book Description
Advertising Self-Regulation and Outside Participation
Author: Jean J. Boddewyn
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 400
Book Description
Boddewyn's book provides a rare insight into how advertising self-regulatory bodies really work--with or without outsiders. Many other studies have lauded self-regulation or dismissed it preemptorily, but this book focuses on its logic, limits, and ultimate contributions to the societal control of advertising. It shows how outsiders--where available and willing to participate--contribute to its functioning while the advertising industry remains in control of the standards applied by self-regulatory bodies. Practitioners, consumerists, and policy-makers should greatly benefit from reading this multinational comparison of a dozen countries with very different economic and legal environments. Sylvan M. Barnet, Jr., Chairman, Advisory Council, International Advertising Association It is generally recognized that the development and application of voluntary industry standards is a necessary complement to governmental regulation of advertising. With the expansion of advertising opportunities, however, the tasks of self-regulation have grown, along with doubts as to the industry's ability--or willingness--to enforce appropriate ethical guidelines. In attempt to resolve this situation, self-regulatory bodies increasingly invite the participation of non-industry members, especially where consumer protection is at issue. The first broadly based, comparative study of advertising self-regulation, this book explores the global implications of recent trends through detailed analyses of self-regulation in Europe, Asia, and the Western Hemisphere.
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 400
Book Description
Boddewyn's book provides a rare insight into how advertising self-regulatory bodies really work--with or without outsiders. Many other studies have lauded self-regulation or dismissed it preemptorily, but this book focuses on its logic, limits, and ultimate contributions to the societal control of advertising. It shows how outsiders--where available and willing to participate--contribute to its functioning while the advertising industry remains in control of the standards applied by self-regulatory bodies. Practitioners, consumerists, and policy-makers should greatly benefit from reading this multinational comparison of a dozen countries with very different economic and legal environments. Sylvan M. Barnet, Jr., Chairman, Advisory Council, International Advertising Association It is generally recognized that the development and application of voluntary industry standards is a necessary complement to governmental regulation of advertising. With the expansion of advertising opportunities, however, the tasks of self-regulation have grown, along with doubts as to the industry's ability--or willingness--to enforce appropriate ethical guidelines. In attempt to resolve this situation, self-regulatory bodies increasingly invite the participation of non-industry members, especially where consumer protection is at issue. The first broadly based, comparative study of advertising self-regulation, this book explores the global implications of recent trends through detailed analyses of self-regulation in Europe, Asia, and the Western Hemisphere.
Regulated Self-regulation as a Form of Modern Government
Author: Wolfgang Schulz
Publisher: Indiana University Press
ISBN: 9781860205972
Category : Business & Economics
Languages : en
Pages : 120
Book Description
Massive changes are taking place all over the world in redefining the relationship between government, public, and private institutions. Nowhere is this redefinition more urgent than in communications, where widespread privatization and deregulation of telecommunication companies and broadcasters has created a need for new modes of corporate governance in the new global marketplace. In this study, Wolfgang Schulz and Thorsten Held set out to find answers to key questions relating to the changing role of government--especially in regulating the transnational communications industry--and to provide a tool kit for what they call regulated self-regulation applicable across the world.
Publisher: Indiana University Press
ISBN: 9781860205972
Category : Business & Economics
Languages : en
Pages : 120
Book Description
Massive changes are taking place all over the world in redefining the relationship between government, public, and private institutions. Nowhere is this redefinition more urgent than in communications, where widespread privatization and deregulation of telecommunication companies and broadcasters has created a need for new modes of corporate governance in the new global marketplace. In this study, Wolfgang Schulz and Thorsten Held set out to find answers to key questions relating to the changing role of government--especially in regulating the transnational communications industry--and to provide a tool kit for what they call regulated self-regulation applicable across the world.
The Development of Self-regulation in Advertising
Author: Leonard W. Lanfranco
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
The Global Advertising Regulation Handbook
Author: Mary Alice Shaver
Publisher: Routledge
ISBN: 1317456599
Category : Business & Economics
Languages : en
Pages : 272
Book Description
Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.
Publisher: Routledge
ISBN: 1317456599
Category : Business & Economics
Languages : en
Pages : 272
Book Description
Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.
Advertising in Developing and Emerging Countries
Author: Professor Emmanuel C Alozie
Publisher: Gower Publishing, Ltd.
ISBN: 1409459640
Category : Business & Economics
Languages : en
Pages : 349
Book Description
This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the consequences of its development from democratization to privatization to cultural hegemony. Emmanuel C. Alozie has put together an essential and unique book for scholars and students of public relations, advertising, marketing, media and international studies, as well as practitioners, those teaching and undertaking professional courses, and researchers in this critical field.
Publisher: Gower Publishing, Ltd.
ISBN: 1409459640
Category : Business & Economics
Languages : en
Pages : 349
Book Description
This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the consequences of its development from democratization to privatization to cultural hegemony. Emmanuel C. Alozie has put together an essential and unique book for scholars and students of public relations, advertising, marketing, media and international studies, as well as practitioners, those teaching and undertaking professional courses, and researchers in this critical field.
Control of Drug Advertising in Canada, Renewal Project
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 160
Book Description
The purpose of this study is to assess the current means of regulating drug advertising to health professionals and to consumers, and to recommend changes (where appropriate) that will not adversely affect the current level of consumer protection. After introductory sections outlining the elements of an ideal advertising control system and the issues identified by comparing current control measures with elements of the ideal system, the report examines those issues in light of previous experience in the Drugs Directorate, of Canadian self-regulatory systems, and of control systems used in other jurisdictions. The issues addressed are: misleading advertising; complaints and appeal systems; sanctions; enforcement of remedial measures; post-publication monitoring; print advertising to the consumer; pre-review level of compliance; prescription drug advertising to the consumer; pre-market approval advertising; and foreign advertising. Recommendations are made with regard to clarification of regulatory requirements and policy, increasing regulatory penalties, promoting the self-regulation concept, improvements in self-regulation, and improving information flow.
Publisher:
ISBN:
Category :
Languages : en
Pages : 160
Book Description
The purpose of this study is to assess the current means of regulating drug advertising to health professionals and to consumers, and to recommend changes (where appropriate) that will not adversely affect the current level of consumer protection. After introductory sections outlining the elements of an ideal advertising control system and the issues identified by comparing current control measures with elements of the ideal system, the report examines those issues in light of previous experience in the Drugs Directorate, of Canadian self-regulatory systems, and of control systems used in other jurisdictions. The issues addressed are: misleading advertising; complaints and appeal systems; sanctions; enforcement of remedial measures; post-publication monitoring; print advertising to the consumer; pre-review level of compliance; prescription drug advertising to the consumer; pre-market approval advertising; and foreign advertising. Recommendations are made with regard to clarification of regulatory requirements and policy, increasing regulatory penalties, promoting the self-regulation concept, improvements in self-regulation, and improving information flow.
Global Perspectives on Advertising Self-Regulation
Author: Jean J. Boddewyn
Publisher: Praeger
ISBN: 089930723X
Category : Business & Economics
Languages : en
Pages : 0
Book Description
The number of advertisements is steadily increasing around the world as affluence grows and more economies shift to a market system. One way to ensure that these ads are truthful, accurate, and wholesome is to rely on industry self-regulation. Through it, peers set up standards of good advertising practice and enforce them as an essential complement to government regulation. With the global expansion of advertising, the tasks of self-regulation have grown, together with some doubts regarding the industry's willingness and ability to develop and enforce ethical guidelines. This unique global study of the subject explores the spread of this social-control institution through a discussion of its relative strengths and weaknessess, a reporting of several surveys conducted by the author, and thirty-eight country profiles prepared with the assistance of practitioners around the world. The first chapter defines self-regulation, analyzes its pros and cons, relates it to government regulation, investigates its structures and processes, discusses the involvement of non-industry members in its functioning, evaluates its effectiveness, and considers its recent spread around the world in the light of new developments such as the completion of the European Common Market. A second section reports the key findings of surveys conducted by the author for the International Advertising Association in 1986 and 1988-89. The last part offers profiles of advertising self-regulation as practiced in thirty-eight countries--including such leading nations as Canada, France, the United Kingdom, and the United States. An appendix includes samples of key codes as well as various evaluations of the practice of advertising self-regulation around the world.
Publisher: Praeger
ISBN: 089930723X
Category : Business & Economics
Languages : en
Pages : 0
Book Description
The number of advertisements is steadily increasing around the world as affluence grows and more economies shift to a market system. One way to ensure that these ads are truthful, accurate, and wholesome is to rely on industry self-regulation. Through it, peers set up standards of good advertising practice and enforce them as an essential complement to government regulation. With the global expansion of advertising, the tasks of self-regulation have grown, together with some doubts regarding the industry's willingness and ability to develop and enforce ethical guidelines. This unique global study of the subject explores the spread of this social-control institution through a discussion of its relative strengths and weaknessess, a reporting of several surveys conducted by the author, and thirty-eight country profiles prepared with the assistance of practitioners around the world. The first chapter defines self-regulation, analyzes its pros and cons, relates it to government regulation, investigates its structures and processes, discusses the involvement of non-industry members in its functioning, evaluates its effectiveness, and considers its recent spread around the world in the light of new developments such as the completion of the European Common Market. A second section reports the key findings of surveys conducted by the author for the International Advertising Association in 1986 and 1988-89. The last part offers profiles of advertising self-regulation as practiced in thirty-eight countries--including such leading nations as Canada, France, the United Kingdom, and the United States. An appendix includes samples of key codes as well as various evaluations of the practice of advertising self-regulation around the world.