Author: Eric Clark
Publisher: Simon and Schuster
ISBN: 0743298896
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
The American toy business is massive, world dominating, cutthroat, exciting, and increasingly willing to sacrifice our kids in its frantic rush for profit. And yet, for all its rapaciousness, the industry is in the business of delighting and fascinating our children. Toys are one of the most emotive subjects in the world. We all remember our own toys; we care desperately about those we choose for our kids, knowing these objects help shape children's lives. They are also a constantly newsworthy item: every Christmas, which toys are hot -- and the scramble by parents to grab them before the stores are empty -- is front-page and TV bulletin news. The Real Toy Story tells the tales of these toys and of the vast, world-dominating $22 billion American industry that creates them. The rewards for success are enormous: a top toy can earn billions -- H. Ty Warner shot into Forbes's World's Richest People list with his creation of Beanie Babies. The price of failure is just as huge -- the battlefield is littered with the corpses of once-successful toy companies whose multimillion-dollar gambles did not pay off. It is a world of contrasts. The Real Toy Story looks at both sides: at Slinky, Elmo, Barbie, Transformers, and their creators, but also at the dark side of an industry that leads the way in cold-blooded marketing targeted at children. Parents will want to learn about how this seemingly benign industry exploits, sometimes surreptitiously, the many new media: cable television, the internet, CD-ROMs, sometimes even invading the playgrounds to peddle their wares to unsuspecting young people. Perhaps more disturbingly, this hard-hitting book examines the vast gap between the cuddly image of toys and how almost all toys destined for America are actually produced in China under sweatshop conditions. Today the toy industry is in the midst of rapid change. Tapping into the concern millions of adults have about the toys they choose for the children in their lives, this riveting exposé is essential reading for everyone who cares about kids.
Author: Marianne M. Szymanski
Publisher: John Wiley & Sons
ISBN: 0787976113
Category : Family & Relationships
Languages : en
Pages : 258
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Book Description
This entertaining and informative book--written by Marianne Szymanski, child development and toy expert, and Ellen Neuborne, an award-winning business journalist--is an essential and authoritative guide to toys and play. Based on thirteen years of independent consumer-focused research, Toy Tips offers invaluable advice and practical information about selecting appropriate toys and answers questions such as Why do kids play with toys? What is the true role of toys? Which toys are good and which aren’t? How do toys figure into normal, healthy child development? “Invaluable and specific guidance about how the right toys can help your kids learn, develop, build skills, and have some fun.” --Michele Borba, consultant, educator, and author, Parents Do Make a Difference, Building Moral Intelligence, and No More Misbehavin' “No one is better equipped than Marianne Szymanski to help you make smart choices when purchasing toys for your kids or for the kids in your life.”--Spencer Christian, former host of Szymanski’s guest segments on ABC’s Good Morning America, and author, Is There a Dinosaur in Your Backyard? and many other children’s books “Szymanski’s years of experience and passion for serving children make her a leading voice in the developmental benefits of toys and play.”--From the Foreward by Marvin W. Berkowitz
Author: Christopher Byrne
Publisher: Business Expert Press
ISBN: 1606495119
Category : Business & Economics
Languages : en
Pages : 161
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Book Description
The toy industry is one of the most consistently misunderstood sectors of American business. That's no surprise because on many levels it resists easy definition. It's a commodity business. No, it's a fashion business. No, it's a consumer products business. No, it's an entertainment business. The fact is it's all of these businesses, each of which addresses and responds to market forces differently. And often, especially with the larger, publicly traded companies--all of these businesses share a balance sheet. This book will provide a concise and in-depth introduction to the structure, practices and market forces that impact the toy industry. It will offer a short history of the industry, a description of the current market landscape, major and emerging industry competitors, contemporary trends, changes and expectations for the future. It will further cover aspects of retailing, consumer behavior, and financial markets as they relate to the industry. As noted, the book will focus primarily on the U.S. toy industry, but will provide guidelines for extrapolating the information to the global toy market and a highlight of those issues, such as manufacturing, that are relatively consistent worldwide. The book is intended to provide a foundation for understanding the diverse and changing nature of the toy industry and to help readers develop a context for appreciating it relevant to other, more predictable and definable industries. Many students--and professionals for that matter--come to the toy industry ill equipped for success because they are unable to understand the various disciplines and business practices it encompasses and therefore unable to apply those practices appropriately for the product or product category. A preschool toy will never behave like a toy from a hot movie. It's something many successful people in the business know and have learned over time, but it remains a mystery to the uninitiated. Withal this book is intended as an initiation into a fascinating, fast-paced and fiercely competitive business that is very often more an art than a science.
Author: Jennifer Crusie
Publisher: Macmillan
ISBN: 1250106370
Category : Fiction
Languages : en
Pages : 385
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Book Description
Three heartwarming, sexy stories in one anthology, headlined by New York Times bestselling author Jennifer Crusie.
Author: Rich Alot
Publisher:
ISBN: 9781734029000
Category :
Languages : en
Pages :
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Book Description
A comprehensive guide to Hasbro Star Wars: The Vintage Collection 3.75-Inch Action Figures and Toys released between 2010 -2019.
Author: Mandy Book
Publisher: Dogwise Publishing
ISBN: 192924276X
Category : Nature
Languages : en
Pages : 321
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Book Description
Clicker training for dogs is becoming more popular with both dog trainers and pet dog owners. But sometimes the science behind this very effective training method gets in the way of what the owner really wants to teach their dogs lots of fun and useful behaviors. Authors Cheryl Smith and Mandy Book have a written step-by-step training manual to help you apply clicker training to a wide range of basic and fun dog behaviors no matter what your experience level. The focus is on getting results to get you and your dog clicking!
Author: Luigi Toiati
Publisher: Pen and Sword
ISBN: 139900557X
Category : Literary Criticism
Languages : en
Pages : 530
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Book Description
Science fiction, as the name suggests, is the combination of science and fantasy. In addition to a literary form, it also encompasses film, TV, comics, toys and our beloved toy astronauts, or other figures such as aliens, monsters and other playable genres. The term science fiction was coined by publisher Hugo Gernsbach around the first decades of the last century to refer to the predominantly 'space' adventures covered in his magazines. Space invaded radio, cinema, TV, and consequently for a long time toy figurines were predominantly space-related, later evolving into other themes. This lavishly illustrated book covers both the history of literary science fiction, following in the footsteps of contemporary official criticism, and toy figurines inspired by science fiction. You will also find several other themes, such as the link between science fiction figures and cinema, radio, TV, comics, and more. Luigi Toiati offers to both guide the reader on an often-nostalgic walk through science fiction in all its various forms, and to describe the figurines and brands associated with it.
Author: David Veart
Publisher: Auckland University Press
ISBN: 1775587630
Category : History
Languages : en
Pages : 320
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Book Description
Toys are fun—but they are also serious business, as David Veart makes clear in this remarkable story of New Zealanders and their toys from Maori voyagers to 21st-century gamers. Deploying the tools of archaeology and oral history, Veart digs through a few centuries of pocket knives and plasticine to take us deep into the childhoods of Aotearoa. His story explores how people made their fun on the far side of the ocean—the Maori and Pakeha learned knucklebones from each other; young Aucklanders established the largest Meccano club in the world; and Fun Ho!, Torro, Lincoln International, and Luvme helped to build a successful local toy industry under the shade of import protection. Hello Girls & Boys! covers the crazes and collecting, playtimes and preoccupations of big and little New Zealand kids for generations. With its memories of knucklebones and double happys, golliwogs and tin canoes, marbles and Meccano, Tonka trucks and Buzzy Bees, this is a seriously fun New Zealand toy story.
Author: Kevin Eastman
Publisher: IDW Publishing
ISBN: 1623022991
Category : Comics & Graphic Novels
Languages : en
Pages : 275
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Book Description
TEENAGE MUTANT NINJA TURTLES: THE ULTIMATE COLLECTION, VOL. 2. JANUARY 2012. © 2012 Viacom International Inc. All Rights Reserved.
Author: Jack D. Schwager
Publisher: Harriman House Limited
ISBN: 085719870X
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
The Market Wizards are back! Unknown Market Wizards continues in the three-decade tradition of the hugely popular Market Wizards series, interviewing exceptionally successful traders to learn how they achieved their extraordinary performance results. The twist in Unknown Market Wizards is that the featured traders are individuals trading their own accounts. They are unknown to the investment world. Despite their anonymity, these traders have achieved performance records that rival, if not surpass, the best professional managers. Some of the stories include: - A trader who turned an initial account of $2,500 into $50 million. - A trader who achieved an average annual return of 337% over a 13-year period. - A trader who made tens of millions using a unique approach that employed neither fundamental nor technical analysis. - A former advertising executive who used classical chart analysis to achieve a 58% average annual return over a 27-year trading span. - A promising junior tennis player in the UK who abandoned his quest for a professional sporting career for trading and generated a nine-year track record with an average annual return just under 300%. World-renowned author and trading expert Jack D. Schwager is our guide. His trademark knowledgeable and sensitive interview style encourages the Wizards to reveal the fascinating details of their training, experience, tactics, strategies, and their best and worst trades. There are dashes of humour and revelations about the human side of trading throughout. The result is an engrossing new collection of trading wisdom, brimming with insights that can help all traders improve their outcomes.
