Author: Joan-Marie Moss
Publisher: Independently Published
ISBN: 9781520468266
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
Consumers buy products for two reasons: the rational reason and the real reason. While your customers may say they want your products because of its features and benefits, their decision to buy is based on emotions, not intellect. This newly revised edition of the best selling Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's even if it's a parity product. Filled with tips and insights that can be applied at every stage of marketing from product development to one-to-one selling, this newly revised edition shows you how to hit the sixteen hot buttons and get your product sold. It is the forerunner of one of the hottest trends in marketing today --Neuromarketing. Neuromarketing helps marketers discover "buy buttons" that are hard wired into a persons head.
Author: Brian Tracy
Publisher: Thomas Nelson Inc
ISBN: 0785288066
Category : Selling
Languages : en
Pages : 240
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Book Description
Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.
Author: Colleen Stanley
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814430295
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Why do salespeople frequently fail to execute-even when they know what they should do?
Author: Michael A. Stelzner
Publisher: John Wiley & Sons
ISBN: 111802723X
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth. This book will show you how to: Create highly sharable content that meets people's needs Identify and work with outside experts, many of whom will gladly promote your content Attract and retain raving fans that will help your business grow Creatively market and sell to people who will gladly purchase your products and services Launch isn't like other marketing books. Rather than making keen observations about others who’ve achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.
Author: Allan Dib
Publisher: Page Two
ISBN: 1989603688
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
Author: Jacqueline Low
Publisher: McGill-Queen's Press - MQUP
ISBN: 0773589708
Category : Social Science
Languages : en
Pages : 473
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Book Description
When the University of Chicago was founded in 1892 it established the first sociology department in the United States. The department grew rapidly in reputation and influence and by the 1920s graduates of its program were heading newly formed sociology programs across the country and determining the direction of the discipline and its future research. Their way of thinking about social relations revolutionized the social sciences by emphasizing an empirical approach to research, instead of the more philosophical "armchair" perspective that previously prevailed in American sociology. The Chicago School Diaspora presents work by Canadian and international scholars who identify with what they understand as the "Chicago School tradition." Broadly speaking, many of the scholars affiliated with sociology at Chicago understood human behaviour to be determined by social structures and environmental factors, rather than personal and biological characteristics. Contributors highlight key thinkers and epistemological issues associated with the Chicago School, as well as contemporary empirical research. Offering innovative theoretical explanations for the diversity and breadth of its scholarly traditions, The Chicago School Diaspora offers a fresh approach to ideas, topics, and approaches associated with the origins of North American sociology. Contributors include Michael Adorjan (University of Hong Kong, China), Gary Bowden (University of New Brunswick), Jeffrey Brown (University of New Brunswick), Tony Christensen (Wilfrid Laurier University), Luis Cisneros (postdoctoral scholar, University of Arizona), Gary A. Cook (Beloit College), Mary Jo Deegan (University of Nebraska-Lincoln), Scott Grills (Brandon University), Mervyn Horgan (University of Guelph), Mark Hutter (Rowan University), Benjamin Kelly (Nipissing University), Rolf Lindner (Humboldt University & HafenCity University, Germany), Jacqueline Low (University of New Brunswick), Mourad Mjahed (Peace Corps, Rabat, Morocco), DeMond S. Miller (Rowan University), Edward Nell (New School for Social Research), David A. Nock (Lakehead University), Defne Över (PhD candidate, Cornell University), George Park (Memorial University), Thomas K. Park (University of Arizona), Dorothy Pawluch (McMaster University), Robert Prus (University of Waterloo), Antony J. Puddephatt (Lakehead University), Isher-Paul Sahni (Concordia University), Roger A. Salerno (Pace University), William Shaffir (McMaster University), Greg Smith (University of Salford, UK), Robert A. Stebbins (University of Calgary), Izabela Wagner (Warsaw University, Poland and CEMS EHESS - School for Advanced Studies in Social Sciences, France), and Yves Winkin (ENS Lyon, France).
Author: Chris Anderson
Publisher: Hachette Books
ISBN: 1401384633
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
Author: Charles A. Babbush
Publisher: Elsevier Health Sciences
ISBN: 1437726771
Category : Medical
Languages : en
Pages : 545
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Book Description
For coverage of cutting-edge techniques and procedures, Dental Implants: The Art and Science is your "go to" reference! This edition includes 20 new chapters and coverage of the latest advances and research from leading dental implant experts. Topics range from the business of dental implants and risk management to new treatment techniques such as Teeth In A Day® and Teeth In An HourTM, the All-on-4 concept, Piezoelectric bone surgery, the new NobelActiveTM implant, the use of dental implants in children, and more. Over 1,100 full-color clinical photographs and illustrations bring concepts to life and provide step-by-step visuals for surgical and prosthetic techniques. If you're looking for a comprehensive, up-to-date resource you can trust, Dental Implants is the book you need! - Over 1,100 full-color clinical photographs and line drawings help to clarify important concepts and provide step-by-step guidance for specific techniques. - All aspects of both business and patient care are covered, including risk management, patient selection and master planning, radiographic evaluation, surgical techniques, postoperative care, maintenance, and dental hygiene. - Highly-regarded lead author Charles A. Babbush, DDS, MScD, is one of the leading dental implant surgeons in the world and a highly regarded educator, speaker, and author. - Expert contributors from all over the world describe the latest advances in implantology and represent the forefront of research.
Author: Bush Wes
Publisher:
ISBN: 9781777119317
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
"Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"
Author: Albert Ellis
Publisher: Citadel Press
ISBN: 0806538104
Category : Self-Help
Languages : en
Pages : 268
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Book Description
Learn to stop letting people and situations upset you and start enjoying life in this classic self-help book by a respected pioneer of psychotherapy. Life can get tough. From unemployment—or overwork—to divorce or remarriage, the challenges of newly blended families, not to mention everyday hassles, stress can feel non-stop. To top it off, technology confronts us with a barrage of seemingly urgent tasks 24/7. It’s no wonder things and people can make you lose your cool. In this landmark book you’ll find a very specific, powerful skill set designed to help you keep any scenario from pushing your buttons—and it works. Rational-Emotive Behavior Therapy (REBT), created by world-renowned therapist Dr. Albert Ellis, provides you with realistic, simple, proven techniques that will significantly reduce your stress levels and help you react effectively, whether the circumstances are professional or personal. Discover: • Ten beliefs we use to let people and situations needlessly push our buttons • A powerful alternative to the kind of thinking that upsets us • The Fatal Foursome—feelings that sabotage you • How to change your irrational thinking using four key steps Whether you’re dealing with colleagues, parents, kids, friends, or lovers, How to Keep People From Pushing Your Buttons will show you how to enjoy an active, vibrant, successful life. “No individual—not even Freud himself—has had a greater impact on modern psychotherapy.” —Psychology Today Praise for How to Keep People From Pushing Your Buttons “Don’t get mad or get even—get placid using these techniques for defusing difficult situations.” —Booklist
