Marketing Leadership in Hospitality and Tourism PDF Download
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Author: Stowe Shoemaker
Publisher: Prentice Hall
ISBN: 9780131182400
Category : Business & Economics
Languages : en
Pages : 662
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Book Description
How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the marketing strategies and tactics known to be effective in the industry such as strategic pricing and revenue management, customer loyalty programs, proven communication mixes, and more! Each chapter explores how to market services and the hospitality experience from both an academic and industry point of view. Case studies, international examples, web exercises and intriguing interviews help readers learn about marketing and also about the industry itself.
Author: Stowe Shoemaker
Publisher: Prentice Hall
ISBN: 9780131182400
Category : Business & Economics
Languages : en
Pages : 662
Get Book Here
Book Description
How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the marketing strategies and tactics known to be effective in the industry such as strategic pricing and revenue management, customer loyalty programs, proven communication mixes, and more! Each chapter explores how to market services and the hospitality experience from both an academic and industry point of view. Case studies, international examples, web exercises and intriguing interviews help readers learn about marketing and also about the industry itself.
Author: Alan Fyall
Publisher: Goodfellow Publishers Ltd
ISBN: 1908999500
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals.
Author: Roy A.. Cook
Publisher: Pearson
ISBN: 9781292039503
Category : Tourism
Languages : en
Pages : 374
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Book Description
This title views the tourism industry from a business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students.
Author: Kevin D. O'Gorman
Publisher: Goodfellow Publishers Ltd
ISBN: 1906884935
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
The Origins of Hospitality and Tourism is an exciting new text about the true origins of hospitality and tourism, identifying how an understanding the past can inform modern approaches to hospitality and tourism management.
Author: Eric Laws
Publisher: Routledge
ISBN: 1136434232
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Explore how lifestyle concepts are linked to marketing the hospitality and tourism industry Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction is a comprehensive benchmark review of how lifestyle concepts can be applied to the hospitality and tourism industry. Noted authorities present multifaceted viewpoints examining a range of topics, such as matching the lifestyles of tourism providers and guests, lifestyle segmentation studies, and methodological issues in lifestyle segmentation research. You’ll learn how the consideration of lifestyle concepts can improve the effectiveness of marketing in addition to providing quality management and improved customer satisfaction in the hospitality and tourism industry. This book provides an in-depth exploration of the implications of lifestyle concepts in the marketing of the hospitality and tourism industry. Each chapter of Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction examines essential issues, including quality management and customer satisfaction, improving customer experience through host-guest lifestyle matching, ways to segment customers by lifestyle, and the benefits and burdens of the gay tourism market. The book confronts widely held beliefs about the industry, confirming or adjusting those views through solid data. Research is clearly presented, always with an eye toward strengthening this fragile industry. Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction discusses: the potential use of lifestyle segmentation to achieve psychographic matching between hosts and guests the significance of the lifestyle concept for the management of service quality and customer satisfaction research into gay tourism marketing, with a discussion about recent evidence suggesting that the distinct purchasing patterns of gays are exaggerated lifestyle market segments and the relation to satisfaction with a nature-based tourism experience a lifestyle segmentation analysis of the backpacker market in Scotland three different approaches to lifestyle segmentation in improving the quality of tourism and leisure marketing decisions improved understanding of tourists’ needs through cross-classification Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction is an essential review of the lifestyle marketing concept that will prove invaluable for hospitality and tourism professionals, instructors, and industry members.
Author: Simon Hudson
Publisher: SAGE
ISBN: 1849204888
Category : Business & Economics
Languages : en
Pages : 490
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Book Description
With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Author: Lucius Walker
Publisher:
ISBN: 9781635490039
Category : Business & Economics
Languages : en
Pages : 331
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Book Description
Globalization has made the world a village and thus, travelling has become a daily requirement of the masses. As the number of passengers increase day by day, the competition also swiftly mounts up. Therefore, it is the need of the hour to provide customers with best hospitality to thrive in this field. This text is made for students who are looking for a proper guide for this subject. It contains chapters and topics that discuss the new and improved developments in this area and also provide a deep knowledge of the past theories and concepts of the hospitality industry. This textbook will serve as a reference to a broad spectrum of readers.
Author: Biswajit Pattajoshi
Publisher: Educreation Publishing
ISBN:
Category : Self-Help
Languages : en
Pages : 444
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Book Description
Many standard BOP models have been undergoing radical transformations. Newer functioning models with inclusivity with holistic, systems approach is the mantra. Development has morphed into community leadership, and societal fabric building now frames the effect of corporate governance activities on shareholder value. Not surprisingly, new voices have been calling for reinvention of marketing. CEO's cannot get clear, compelling answers about marketing's impact on the bottom line. The adage of Sam Wanamaker- that he knows that 50 percent of his advertisement works but he does not know which half –still haunts management. Consider the following: Economic liberalisation has given a new impetus to the hospitality industry. It costs an average of US$50-80 million to set up five-star hotels with 300 rentable rooms in India. The gestation period is usually between three and four years. Movements in real estate prices have to be watched, though they have stabilised in the past three years or so. Non-five-star hotels are obviously cheaper and have smaller gestation periods, but international chains are expected to go into the five-star category. Biswajit Pattajoshi offers not only a candid critique of eradicating poverty, through bottom of pyramid spins but more important a clear agenda –indeed the Samaritans agenda-for meaningful change in end of poverty by immortal brand equity white horse. He calls upon leadership to deliver value and solutions, not physicality colours. He believes that the stalwart must understand their building blocks and operations from finance to supplier partnerships. They must co-operate and compete on multidisciplinary teams, because BOP model fails whenever any part of greater agenda fails to cohort with great acres. BOP's are posing titan challenges to manage marketing tornadoes, many of which are exemplary spectaculars in waves of shareholders. Marketing change agents have led to innovative, community building indispensability models that track futuristic transformation eradicating poverty, establishing peace revolution. If community building model's take-off profits are harnessed by the BOP.
Author: Michael Rimmington
Publisher: Routledge
ISBN: 1136405569
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is particularly true. This new text is designed to develop a greater understanding of the process and context for entrepreneurship as well as to provide key concepts which will enable the reader to become more entrepreneurial themselves. The text unites appropriate theory with copious real world examples giving the student, manager or trainer a powerful framework for understanding every aspect of this vital business function. Rigorously developed by authors with wide teaching and industry experience it contains: *Clear learning objectives and teaching structure *Up-to-date cases throughout *The widest possible coverage of the latest research and literature *A clear focus on the dynamic hospitality, tourism and leisure sector. Entrepreneurship in the Hospitality, Tourism and Leisure Industries is an essential teaching tool and reference on all serious academic and professional courses and gives a uniquely powerful overview of the subject for students and trainees.
Author: Frederic B. Mayo
Publisher: John Wiley & Sons
ISBN: 1118637224
Category : Social Science
Languages : en
Pages : 341
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Book Description
Planning an Applied Research Project in Hospitality, Tourism and Sports provides a comprehensive and carefully structured treatment of all the aspects involved in planning a research project. Instead of being a statistically oriented book, this text provides a conceptual and process-oriented approach to planning and conducting research. Written for both students and professionals, it is easy to read, short, and to the point, i.e., practical.
