Handbook of Hospitality Strategic Management PDF Download
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Author: Michael Olsen
Publisher: Routledge
ISBN: 1136439528
Category : Business & Economics
Languages : en
Pages : 512
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Book Description
Handbook of Hospitality Strategic Management provides a critical review of mainstream hospitality strategic management research topics. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing strategic management research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. This book covers all aspects of strategic management in hospitality. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
Author: Michael Olsen
Publisher: Routledge
ISBN: 1136439528
Category : Business & Economics
Languages : en
Pages : 512
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Book Description
Handbook of Hospitality Strategic Management provides a critical review of mainstream hospitality strategic management research topics. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing strategic management research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. This book covers all aspects of strategic management in hospitality. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
Author: Cathy A. Enz
Publisher: John Wiley and Sons
ISBN: 047008359X
Category : Business & Economics
Languages : en
Pages : 704
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Book Description
Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.
Author: Nigel Evans
Publisher: Routledge
ISBN: 1135038279
Category : Business & Economics
Languages : en
Pages : 729
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Book Description
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are: Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy New international Tourism, Hospitality and Events case studies from both SME’s and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work. New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.
Author: Frederick Demicco
Publisher:
ISBN: 9781524907570
Category : Hospitality
Languages : en
Pages : 0
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Book Description
Focuses on strategy for companies during a time of prosperity and uncertainty. Written in an entrepreneurial and an environmental-scanning approach, this book helps students learn to read and interpret the trends in society that bring opportunity and threats to hospitality firms.
Author: Fevzi Okumus
Publisher:
ISBN: 9780815393467
Category : Hospitality industry
Languages : en
Pages : 0
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Book Description
Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organizations"
Author: Abraham Pizam
Publisher: Butterworth-Heinemann
ISBN: 1856177149
Category : Business & Economics
Languages : en
Pages : 513
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Book Description
This encyclopedia covers all of the relevant issues in the field of hospitality management from both a sectoral level as well as a functional one. It's unique user-friendly structure enables readers to find exactly the information they require at a glance.
Author: Vincent Sabourin
Publisher: CRC Press
ISBN: 1000215989
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
This vital volume clearly explains cutting-edge theories and views on strategic management in applied management fundamentals in the hospitality and tourism industry. The author discusses the latest in strategic thinking and provides information on implementing models within specific contexts, such as culture and profit and nonprofit organizations. He also looks at the political, economic, social, and technological changes that significantly affect tourism and hospitality. The volume is distinguished by its thoughtful analysis and review of related hospitality case studies and the management approaches employed and sheds light on ever-the emerging management and operation issues in the tourism and hospitality sector. The book employs an abundance of case studies that illustrate the concepts and models discussed, with examples from such heavyweights in the industry as Disney and Euro Disney, Aer Lingus, British Airways, Four Seasons, Holiday Inn, Marriot, Sofitel, Starwood Hotels, and more. Key features of the book include: Cutting-edge approach: Applies advanced and recent strategic management views to the tourism and hospitality field. Critical treatment: Provides critical discussions about whether and how strategic models/theories can be applied in the hospitality and tourism field. Sensitive to specific contexts: As the tourism and hospitality industry has become one of the largest industries worldwide, discusses how strategic management concepts can be applied in different cultures and profit and nonprofit tourism organizations. Extensive case studies: Provides supporting case studies related to the strategy content, context, and process from international industries such as Aer Lingus, Accor, Marriott and Ryanair. Organization of the book: Each of the chapters within the case study sections employs a thorough pedagogic structure consisting of a concise introduction, examples and case analysis, discussion points, exercises, and further reading. This book is designed to provoke thought and debate about strategic management and myriad other issues. It will be valuable for students, academics, universities offering hospitality and tourism, and hospitality and tourism professionals.
Author: Nigel Evans
Publisher: Routledge
ISBN: 1136362665
Category : Business & Economics
Languages : en
Pages : 421
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Book Description
Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.
Author: Kayhan Tajeddini
Publisher: Routledge
ISBN: 0429623550
Category : Business & Economics
Languages : en
Pages : 251
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Book Description
Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies.
Author: Allen Z. Reich
Publisher: John Wiley & Sons
ISBN: 0471310123
Category : Business & Economics
Languages : en
Pages : 565
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Book Description
The only advanced marketing textbook specifically focused on thehospitality industry . . . The time when you could run a hospitality business with nothingbut a friendly smile and a strong work ethic has passed. Dining,lodging, and entertaining habits are changing rapidly as theinformation age revolutionizes the world economy. More than ever,businesses must focus their marketing efforts on specific segmentswithin the market. Success in the hospitality industry demands thatyou develop the cutting-edge decision-making skills necessary foreffective strategic market management. Marketing Management for the Hospitality Industry providescomprehensive coverage of marketing from both long- and short-termperspectives. Each chapter is an actual component of an overallstrategic marketing model, and the book's easy-to-read, hands-onapproach simplifies complex material and enables you to graspdifficult concepts quickly and completely. Inside you'll find: * How-to's for planning long- and short-term marketingstrategies * Examples of successful marketing strategies * Specific techniques for analyzing markets * Strategic development and administrative aspects ofmarketing * Sample strategic marketing plans that clearly demonstrate howmarketing strategies are applied in both the lodging andfoodservice segments of the industry * Tips on integrating marketing strategy with overall businessstrategy * Numerous charts and tables that support the text and clarifydifficult points Whether you are a marketing manager, general manager of a hotelor restaurant, corporate manager, or a student eager to make yourmark on the industry, with this indispensable guide you willsharpen your competitive edge, reach the customers you need, andmake the most of every opportunity to help your business grow.
