The Naked Consumer Today PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Naked Consumer Today PDF full book. Access full book title The Naked Consumer Today by Jan Callebaut. Download full books in PDF and EPUB format.
Author: Jan Callebaut
Publisher: Garant
ISBN: 9789044113587
Category : Business & Economics
Languages : en
Pages : 212
Get Book Here
Book Description
"Modern market research has made significant progress in pushing the envelope of analytical models of consumer behavior, but common and highly visible marketing failures indicate that something is missing in this approach. Long-term success in marketing requires an actionable understanding of consumer motivations. This book details Censydiam's (The Center for Systematic Diagnostics in Marketing) insights into these matters - ranging from the importance of the unconscious in consumer decision-making to the effective use of a universally applicable psychological model that can yield country-specific results. It is true that we live in a very quantitative age. Academics are more inclined to bemoan the lack of numerical literacy among our citizens than to advocate a better understanding of human nature. In terms of market research, this means that many studies leap to quantification too quickly. People's motivations are not so easily put into an analytical black box. Quantification is ultimately necessary, but it is critical to understand the correct questions to ask before we attempt to become precise about consumers' buying dynamics."
Author: Timm Beichelt
Publisher: Springer Nature
ISBN: 3658390263
Category : Political Science
Languages : en
Pages : 159
Get Book Here
Book Description
In this book, important works and approaches of policy-oriented emotion research are brought into a systematic context. For this purpose, three different types of emotions are elaborated, which in their totality constitute Homo Emotionalis: binary emotions, basic emotions, reflexive emotions. They correspond to individual-psychological stages of development, but are also relevant in the social and political handling of emotions. The interplay of emotion types and social constellations leads to different modes of political action, which shape different forms of emotional politics. In each case, individual logics emerge along which emotional politics is pursued. With its interdisciplinary focus, this volume is aimed at political scientists, anthropologists, sociologists and social psychologists.
Author: Jan Callebaut
Publisher: Garant
ISBN: 9789044113587
Category : Business & Economics
Languages : en
Pages : 212
Get Book Here
Book Description
"Modern market research has made significant progress in pushing the envelope of analytical models of consumer behavior, but common and highly visible marketing failures indicate that something is missing in this approach. Long-term success in marketing requires an actionable understanding of consumer motivations. This book details Censydiam's (The Center for Systematic Diagnostics in Marketing) insights into these matters - ranging from the importance of the unconscious in consumer decision-making to the effective use of a universally applicable psychological model that can yield country-specific results. It is true that we live in a very quantitative age. Academics are more inclined to bemoan the lack of numerical literacy among our citizens than to advocate a better understanding of human nature. In terms of market research, this means that many studies leap to quantification too quickly. People's motivations are not so easily put into an analytical black box. Quantification is ultimately necessary, but it is critical to understand the correct questions to ask before we attempt to become precise about consumers' buying dynamics."
Author: Robin Markwica
Publisher: Oxford University Press
ISBN: 0192513125
Category : Political Science
Languages : en
Pages : 350
Get Book Here
Book Description
Why do states often refuse to yield to military threats from a more powerful actor, such as the United States? Why do they frequently prefer war to compliance? International Relations scholars generally employ the rational choice logic of consequences or the constructivist logic of appropriateness to explain this puzzling behavior. Max Weber, however, suggested a third logic of choice in his magnum opus Economy and Society: human decision making can also be motivated by emotions. Drawing on Weber and more recent scholarship in sociology and psychology, Robin Markwica introduces the logic of affect, or emotional choice theory, into the field of International Relations. The logic of affect posits that actors' behavior is shaped by the dynamic interplay among their norms, identities, and five key emotions: fear, anger, hope, pride, and humiliation. Markwica puts forward a series of propositions that specify the affective conditions under which leaders are likely to accept or reject a coercer's demands. To infer emotions and to examine their influence on decision making, he develops a methodological strategy combining sentiment analysis and an interpretive form of process tracing. He then applies the logic of affect to Nikita Khrushchev's behavior during the Cuban missile crisis in 1962 and Saddam Hussein's decision making in the Gulf conflict in 1990-1 offering a novel explanation for why U.S. coercive diplomacy succeeded in one case but not in the other.
Author: Michael Hviid Jacobsen
Publisher: Taylor & Francis
ISBN: 1000933733
Category : Social Science
Languages : en
Pages : 320
Get Book Here
Book Description
This volume presents a broad range of studies on a variety of emotions from social scientific perspectives. Bringing together scholars from disciplines including sociology, psychology, anthropology and philosophy, it examines emotions including desire, empathy, freedom, happiness, hate, disgust, humiliation, guilt, unemotionality and despair, exploring the main facets of these emotions and considering the ways in which they are manifested and folded into our cultural and social lives. It will therefore appeal to scholars across the social sciences with interests in emotion, affect and contemporary culture.
Author: Åsa Wettergren
Publisher: Springer
ISBN: 0230289894
Category : Business & Economics
Languages : en
Pages : 303
Get Book Here
Book Description
Delivers a strong contribution to the field of research on emotions in organizations offering original pieces of research. Uniting scholars from organization and management research and sociology, it conveys trans-disciplinary insights into the multidimensional 'nature' of emotion and its appearance in organizational structures and processes.
Author: Sabine Hake
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110550202
Category : Literary Criticism
Languages : en
Pages : 370
Get Book Here
Book Description
The proletariat never existed—but it had a profound effect on modern German culture and society. As the most radicalized part of the industrial working class, the proletariat embodied the critique of capitalism and the promise of socialism. But as a collective imaginary, the proletariat also inspired the fantasies, desires, and attachments necessary for transforming the working class into a historical subject and an emotional community. This book reconstructs this complicated and contradictory process through the countless treatises, essays, memoirs, novels, poems, songs, plays, paintings, photographs, and films produced in the name of the proletariat. The Proletarian Dream reads these forgotten archives as part of an elusive collective imaginary that modeled what it meant—and even more important, how it felt—to claim the name "proletarian" with pride, hope, and conviction. By emphasizing the formative role of the aesthetic, the eighteen case studies offer a new perspective on working-class culture as a oppositional culture. Such a new perspective is bound to shed new light on the politics of emotion during the main years of working-class mobilizations and as part of more recent populist movements and cultures of resentment. Aldo and Jeanne Scaglione Prize for Studies in Germanic Languages and Literatures 2018
Author: Evan Lucas
Publisher: Major Street Publishing
ISBN: 1922611867
Category : Business & Economics
Languages : en
Pages : 225
Get Book Here
Book Description
Master your mindset and make better financial decisions.What drives our behaviour and attitude to money? All too often we ignore logic and make decisions around money that we know aren' t entirely rational. That' s because money isn' t just about finances &– it' s deeply tied up with our emotions, our learned behaviours and our biases.We are all different in the way we use money: some of us are savers, some spenders, some risk-takers or investors. Mind over Money will help you understand your money personality and how your thinking drives your money behaviour. It will teach you how to make better money decisions by acknowledging your own learned behaviours and working with your strengths to meet your financial goals.Mind over Money is a life-changing book. Featuring two bonus chapters, this new edition will help you get even clearer on what you want from life and your money so you can master your finances, improve your financial freedom and have the lifestyle you desire.
Author: Kai J. Jonas
Publisher: John Wiley & Sons
ISBN: 111834765X
Category : Psychology
Languages : en
Pages : 308
Get Book Here
Book Description
Breakdowns in civil societies can be catalyzed by factors ranging from war and genocide to natural disaster, disease and economic downturns. Restoring Civil Societies examines social processes related to civic engagement in the wake of these societal ruptures. The authors show how crises in civil society can be both pervasive and localized, broad-based and limited to defined social sub-groups. Whatever their scale, Restoring Civil Societies identifies models that analyze the social psychology of crises in order to devise ways of re-activating civic engagement and safeguarding civil society. Focusing on these positive interventions, the authors identify a number of key strategies, ranging from the simplicity and directness of bystander interventions to the volunteer armies mobilized in the wake of natural disasters. They include collective action organized to redress systemic inequalities, and the vital healing role played by truth commissions in Rwanda and elsewhere. Restoring Civil Societies fills the gap between basic research on social issues and translation into social policies and programs-an area which, in light of current economic and social unrest, is more important now than ever.
Author: Rafał Jończyk
Publisher: Springer
ISBN: 3319476351
Category : Psychology
Languages : en
Pages : 207
Get Book Here
Book Description
This volume provides an up-to-date and evaluative review of theoretical and empirical stances on emotion and its close interaction with language and cognition in monolingual and bilingual individuals. Importantly, it presents a novel methodological approach that takes into account contextual information and hence goes beyond the reductionist approach to affective language that has dominated contemporary research. Owing to this pragmatic approach, the book presents brand new findings in the field of bilingualism and affect and offers the first neurocognitive interpretation of findings reported in clinical and introspective studies in bilingualism. This not only represents an invaluable contribution to the literature, but may also constitute a breakthrough in the investigation of the worldwide phenomenon of bilingualism. Beginning with a thorough review of the history and current state of affective research and its relation to language, spanning philosophical, psychological, neuroscientific, and linguistic perspectives, the volume then proceeds to explore affect manifestation using neuropragmatic methods in monolingual and bilingual individuals. In doing so, it brings together findings from clinical and introspective studies in bilingualism with cognitive, psychophysiological and neuroimaging paradigms. By combining conceptual understanding and methodological expertise from many disciplines, this volume provides a comprehensive picture of the dynamic interactions between contextual and affective information in the language domain. Thus, Affect-Language Interactions in Native and Non-Native English Speakers: A Neuropragmatic Perspective fosters a pragmatic approach to research on affective language processing in monolingual and bilingual population, one that builds bridges across disciplines and sparks important new questions in the cognitive neuroscience of bi- and multilingualism.
Author: William Outhwaite
Publisher: SAGE
ISBN: 1446206459
Category : Social Science
Languages : en
Pages : 641
Get Book Here
Book Description
"An excellent guidebook through different approaches to social science measurement, including the all-important route-maps that show us how to get there." - Roger Jowell, City University "In this wide-ranging collection of chapters, written by acknowledged experts in their fields, Outhwaite and Turner have brought together material in one volume which will provide an extremely important platform for consideration of the full range of contemporary analytical and methodological issues." - Charles Crothers, Auckland University of Technology This is a jewel among methods Handbooks, bringing together a formidable collection of international contributors to comment on every aspect of the various central issues, complications and controversies in the core methodological traditions. It is designed to meet the needs of those disciplinary and nondisciplinary problem-oriented social inquirers for a comprehensive overview of the methodological literature. The text is divided into 7 sections: Overviews of methodological approaches in the social sciences Cases, comparisons and theory Quantification and experiment Rationality, complexity and collectivity Interpretation, critique and postmodernity Discourse construction Engagement. Edited by two leading figures in the field, the Handbook is a landmark work in the field of research methods. More than just a ′cookbook′ that teaches readers how to master techniques, it will give social scientists in all disciplines an appreciation for the full range of methodological debates today, from the quantitative to the qualitative, giving them deeper and sharpen insights into their own research questions. It will generate debate, solutions and a series of questions for researchers to exploit and develop in their research and teaching.
