Homemaker's Pictorial Encyclopedia of Modern Cake Decorating PDF Download
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Author: Wilton, McKinley
Publisher:
ISBN:
Category :
Languages : en
Pages : 194
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Book Description
The staff of the Wilton School - members of the renowned Wilton Family - makes available their combined knowledge of cake decorating and fine candy making in this easy-to-understand, complete encyclopedia.
Author: Wilton, McKinley
Publisher:
ISBN:
Category :
Languages : en
Pages : 194
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Book Description
The staff of the Wilton School - members of the renowned Wilton Family - makes available their combined knowledge of cake decorating and fine candy making in this easy-to-understand, complete encyclopedia.
Author: Ai Hisano
Publisher: Harvard University Press
ISBN: 0674242599
Category : Business & Economics
Languages : en
Pages : 345
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Book Description
Ai Hisano exposes how corporations, the American government, and consumers shaped the colors of what we eat and even the colors of what we consider “natural,” “fresh,” and “wholesome.” The yellow of margarine, the red of meat, the bright orange of “natural” oranges—we live in the modern world of the senses created by business. Ai Hisano reveals how the food industry capitalized on color, and how the creation of a new visual vocabulary has shaped what we think of the food we eat. Constructing standards for the colors of food and the meanings we associate with them—wholesome, fresh, uniform—has been a business practice since the late nineteenth century, though one invisible to consumers. Under the growing influences of corporate profit and consumer expectations, firms have sought to control our sensory experiences ever since. Visualizing Taste explores how our perceptions of what food should look like have changed over the course of more than a century. By examining the development of color-controlling technology, government regulation, and consumer expectations, Hisano demonstrates that scientists, farmers, food processors, dye manufacturers, government officials, and intermediate suppliers have created a version of “natural” that is, in fact, highly engineered. Retailers and marketers have used scientific data about color to stimulate and influence consumers’—and especially female consumers’—sensory desires, triggering our appetites and cravings. Grasping this pivotal transformation in how we see, and how we consume, is critical to understanding the business of food.
Author:
Publisher: Rex Bookstore, Inc.
ISBN: 9789712335457
Category :
Languages : en
Pages : 378
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Book Description
Author: McKinley Wilton
Publisher:
ISBN:
Category : Cake decorating
Languages : en
Pages : 160
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Book Description
Author:
Publisher: Rex Bookstore, Inc.
ISBN: 9789712335464
Category :
Languages : en
Pages : 492
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Book Description
Author: Library of Congress. Copyright Office
Publisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1510
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Book Description
Author: Library of Congress
Publisher:
ISBN:
Category : Catalogs, Subject
Languages : en
Pages : 652
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Book Description
A cumulative list of works represented by Library of Congress printed cards.
Author: Library of Congress
Publisher:
ISBN:
Category : Catalogs, Subject
Languages : en
Pages : 636
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Book Description
Author:
Publisher:
ISBN:
Category : Union catalogs
Languages : en
Pages : 712
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Book Description
Includes entries for maps and atlases
Author: Roman Meinhold
Publisher: transcript Verlag
ISBN: 3839424372
Category : Social Science
Languages : en
Pages : 167
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Book Description
Besides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates.
