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Author: Ian London
Publisher: Bloomsbury Publishing USA
ISBN: 1501337777
Category : Performing Arts
Languages : en
Pages : 297
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Book Description
Hollywood Online provides a historical account of motion picture websites from 1993 to 2008 and their marketing function as industrial advertisements for video and other media in the digital age. The Blair Witch Project is the most important example of online film promotion in cinema history. Over the last thirty years only a small number of major and independent distributors have converted internet-created buzz into box-office revenues with similar levels of success. Yet readings of how the film's internet campaign broke new ground in the summer of 1999 tend to minimize, overlook or ignore the significance of other online film promotions. Similarly, claims that Blair initiated a cycle of imitators have been repeated in film publications and academic studies for more than two decades. This book challenges three major narratives in studies about online film marketing: Hollywood's major studios and independents had no significant relationship to the internet in the 1990s; online film promotions only took off after 1999 because of Blair; and Hollywood cashed-in by initiating a cycle of imitators and scaling up corporate activities online. Hollywood Online tests these assumptions by exploring internet marketing up to and including the film's success online (Pre-Blair, 1993-9), then by examining the period immediately after Blair (Post-Blair, 2000-8) which broadly coincides with the rise and decline of DVD, as well as the emergence of the social media sites MySpace, Facebook and Twitter.
Author: Ian London
Publisher: Bloomsbury Publishing USA
ISBN: 1501337777
Category : Performing Arts
Languages : en
Pages : 297
Get Book Here
Book Description
Hollywood Online provides a historical account of motion picture websites from 1993 to 2008 and their marketing function as industrial advertisements for video and other media in the digital age. The Blair Witch Project is the most important example of online film promotion in cinema history. Over the last thirty years only a small number of major and independent distributors have converted internet-created buzz into box-office revenues with similar levels of success. Yet readings of how the film's internet campaign broke new ground in the summer of 1999 tend to minimize, overlook or ignore the significance of other online film promotions. Similarly, claims that Blair initiated a cycle of imitators have been repeated in film publications and academic studies for more than two decades. This book challenges three major narratives in studies about online film marketing: Hollywood's major studios and independents had no significant relationship to the internet in the 1990s; online film promotions only took off after 1999 because of Blair; and Hollywood cashed-in by initiating a cycle of imitators and scaling up corporate activities online. Hollywood Online tests these assumptions by exploring internet marketing up to and including the film's success online (Pre-Blair, 1993-9), then by examining the period immediately after Blair (Post-Blair, 2000-8) which broadly coincides with the rise and decline of DVD, as well as the emergence of the social media sites MySpace, Facebook and Twitter.
Author: Joel Selvin
Publisher: House of Anansi
ISBN: 1487007221
Category : Biography & Autobiography
Languages : en
Pages : 328
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Book Description
“Hollywood Eden brings the lost humanity of the record business vividly back to life ... [Selvin’s] style is blunt, unpretentious and brisk; he knows how to move things along entertainingly ... Songs about surfboards and convertibles had turned quaint, but in this book, their coolness is restored.” — New York Times From surf music to hot-rod records to the sunny pop of the Beach Boys, Jan & Dean, the Byrds, and the Mama’s & the Papa’s, Hollywood Eden captures the fresh blossom of a young generation who came together in the epic spring of the 1960s to invent the myth of the California Paradise. Central to the story is a group of sun-kissed teens from the University High School class of 1959 — a class that included Jan & Dean, Nancy Sinatra, and future members of the Beach Boys — who came of age in Los Angeles at the dawn of a new golden era when anything seemed possible. These were the people who invented the idea of modern California for the rest of the world. But their own private struggles belied the paradise portrayed in their music. What began as a light-hearted frolic under sunny skies ended up crashing down to earth just a few short but action-packed years later as, one by one, each met their destinies head-on. A rock ’n’ roll opera loaded with violence, deceit, intrigue, low comedy, and high drama, Hollywood Eden tells the story of a group of young artists and musicians who bumped heads, crashed cars, and ultimately flew too close to the sun.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 120
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Book Description
For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Author: Andrew Breitbart
Publisher: John Wiley & Sons
ISBN: 0471706248
Category : Performing Arts
Languages : en
Pages : 422
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Book Description
Hollywood, Interrupted is a sometimes frightening, occasionally sad, and frequently hysterical odyssey into the darkest realms of showbiz pathology, the endless stream of meltdowns and flameouts, and the inexplicable behavior on the part of show business personalities. Charting celebrities from rehab to retox, to jails, cults, institutions, near-death experiences and the Democratic Party, Hollywood, Interrupted takes readers on a surreal field trip into the amoral belly of the entertainment industry. Each chapter — covering topics including warped Hollywood child-rearing, bad medicine, hypocritical political maneuvering and the complicit media — delivers a meticulously researched, interview-infused, attitude heavy dispatch which analyzes and deconstructs the myths created by the celebrities themselves. Celebrities somehow believe that it's their god-given right to inflict their pathology on the rest of us. Hollywood, Interrupted illustrates how these dysfunctional dilettantes are mad as hell... And we're not going to take it any more.
Author: DK
Publisher: Penguin
ISBN: 0756673739
Category : Juvenile Nonfiction
Languages : en
Pages : 450
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Book Description
Now fully revised and updated! There is a wealth of incredible facts and images online-if only we know where to look. DK's Online Encyclopedia combines the best of a traditional encyclopedia with the best of the web. Throughout the eBook, special keywords are featured, such as "astronaut" or "insects." Readers can then type these keywords into Online Encyclopedia's dedicated website, which will provide them with downloadable images, streaming video, and a continually updated list of links to supplement the information in the book. A fascinating resource children learning about today's technology-driven world!
Author:
Publisher:
ISBN:
Category : Information storage and retrieval systems
Languages : en
Pages : 652
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Book Description
Author: Betty Kaklamanidou
Publisher: Routledge
ISBN: 1351247514
Category : Social Science
Languages : en
Pages : 155
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Book Description
Easy A (2010) is the last significant box-office success in the high-school teen movie subgenre and a film that has already been deemed a ‘classic’ by many cultural commentators and popular film critics. By applying interdisciplinary insight to a relatively overlooked movie in academic discussion, Easy A: The End of the High-School Teen Comedy? is the first in-depth volume that places the movie within several key contexts and concepts of intertextuality, gender, genre and adaptation, and social discourse. Through the unpacking of a complex narrative that draws its plot from Nathaniel Hawthorne’s The Scarlet Letter (1850) and shares affinities with John Hughes’ paradigmatic films from the 1980s and key films from the 1990s, this volume presents Easy A as a palimpsest for the millennial generation. Clear and comprehensive, the book argues that Easy A marks the end of the commercially successful high-school teen comedy and discusses the reasons through a comparative synchronic and semi-diachronic historical comparison of the film with contemporary cinematic texts and those of the 1980s and 1990s.
Author: James Lyons
Publisher: Taylor & Francis
ISBN: 1000814165
Category : Social Science
Languages : en
Pages : 292
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Book Description
This edited collection is the first book to offer a wide-ranging examination of the interface between American independent film and a converged television landscape that consists of terrestrial broadcasters, cable networks and streaming providers, in which independent film and television intersect in complex, multifaceted and creative ways. The book covers the long history of continuities and connections between the two sectors, as seen in the activities of PBS, HBO or Sundance. It considers the movement of filmmakers between indie film and TV such as Steven Soderbergh, Rian Johnson, the Duplass brothers, Joe Swanberg, Lynn Shelton and Gregg Araki; details the confluence of aesthetic and thematic elements seen in shows such as Girls, Breaking Bad, Master of None, or Glow; points to a shared interest in regional sensibilities evident in shows like One Mississippi or Fargo; and makes the case for documentaries and web series as significant entities in this domain. Collectively, the book builds a compelling picture of indie TV as a significant feature of US screen entertainment in the 21st Century. This interdisciplinary landmark volume will be a go-to reference for students and scholars of Television Studies, Film Studies and Media Studies.
Author: David K. Wiggins
Publisher: University of Arkansas Press
ISBN: 1557288763
Category : Sports & Recreation
Languages : en
Pages : 474
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Book Description
The original essays in this comprehensive collection examine the lives and sports of famous and not-so-famous African American male and female athletes from the nineteenth century to today. Here are twenty insightful biographies that furnish perspectives on the changing status of these athletes and how these changes mirrored the transformation of sports, American society, and civil rights legislation. Some of the athletes discussed include Marshall Taylor (bicycling), William Henry Lewis (football), Jack Johnson, Satchel Paige, Jesse Owens, Joe Lewis, Alice Coachman (track and field), Althea Gibson (tennis), Wilma Rudolph, Bill Russell, Jim Brown, Arthur Ashe, Michael Jordan, Tiger Woods, and Venus and Serena Williams.
Author: Lara Herring
Publisher: Taylor & Francis
ISBN: 1040002269
Category : Business & Economics
Languages : en
Pages : 245
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Book Description
This book examines the contemporary relationship between Hollywood and China as case studies that help to define a new era in Hollywood film industry, style, and economics, which is termed the ‘post‐postclassical’ period. Centred around a case study of Legendary Entertainment, the analysis shows how the studio adopted and adapted its global strategies in order to gain access to and favour within the Chinese film market, and how issues of censorship and financial performance affected the choices they made. Demonstrating Legendary’s identity as a ‘post‐postclassical’ studio and examining how this plays into its China‐strategy, this book explores how this particular case and the necessary analysis of wider political economic relations offer a periodisation of the contemporary Hollywood‐China relationship. This book will interest students and scholars of media and film studies, as well as academics whose research interests include global cinema, Hollywood, Chinese cinema, transnational cinema, and film industry studies.
