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Author:
Publisher:
ISBN:
Category : Hispanic American business enterprises
Languages : en
Pages : 610
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Book Description
Author:
Publisher:
ISBN:
Category : Hispanic American business enterprises
Languages : en
Pages : 610
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Book Description
Author: James Pyle Wickersham Crawford
Publisher:
ISBN:
Category : Portuguese philology
Languages : en
Pages : 758
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Book Description
Includes bibliographical material and "Review."
Author: Felipe Korzenny
Publisher: Taylor & Francis
ISBN: 1317422309
Category : Business & Economics
Languages : en
Pages : 507
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Book Description
Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.
Author: George F. Weeks
Publisher:
ISBN:
Category : Mexico
Languages : en
Pages : 494
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Book Description
Author: G. Cristina Mora
Publisher: University of Chicago Press
ISBN: 022603397X
Category : Social Science
Languages : en
Pages : 250
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Book Description
How did Puerto Ricans, Mexicans, and Cubans become known as “Hispanics” and “Latinos” in the United States? How did several distinct cultures and nationalities become portrayed as one? Cristina Mora answers both these questions and details the scope of this phenomenon in Making Hispanics. She uses an organizational lens and traces how activists, bureaucrats, and media executives in the 1970s and '80s created a new identity category—and by doing so, permanently changed the racial and political landscape of the nation. Some argue that these cultures are fundamentally similar and that the Spanish language is a natural basis for a unified Hispanic identity. But Mora shows very clearly that the idea of ethnic grouping was historically constructed and institutionalized in the United States. During the 1960 census, reports classified Latin American immigrants as “white,” grouping them with European Americans. Not only was this decision controversial, but also Latino activists claimed that this classification hindered their ability to portray their constituents as underrepresented minorities. Therefore, they called for a separate classification: Hispanic. Once these populations could be quantified, businesses saw opportunities and the media responded. Spanish-language television began to expand its reach to serve the now large, and newly unified, Hispanic community with news and entertainment programming. Through archival research, oral histories, and interviews, Mora reveals the broad, national-level process that led to the emergence of Hispanicity in America.
Author: Anthony Christian Ocampo
Publisher: Stanford University Press
ISBN: 0804797579
Category : Social Science
Languages : en
Pages : 270
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Book Description
This “ groundbreaking book . . . is essential reading not only for the Filipino diaspora but for anyone who cares about the mysteries of racial identity” (Jose Antonio Vargas, Pulitzer Prize–winning journalist). Is race only about the color of your skin? In The Latinos of Asia, Anthony Christian Ocampo shows that what “color” you are depends largely on your social context. Filipino Americans, for example, helped establish the Asian American movement and are classified by the US Census as Asian. But the legacy of Spanish colonialism in the Philippines means that they share many cultural characteristics with Latinos, such as last names, religion, and language. Thus, Filipinos’ “color” —their sense of connection with other racial groups—changes depending on their social context. The Filipino story demonstrates how immigration is changing the way people negotiate race, particularly in cities like Los Angeles where Latinos and Asians now constitute a collective majority. Amplifying their voices, Ocampo illustrates how second-generation Filipino Americans’ racial identities change depending on the communities they grow up in, the schools they attend, and the people they befriend. Ultimately, The Latinos of Asia offers a window into both the racial consciousness of everyday people and the changing racial landscape of American society.
Author: Robert Rodriguez
Publisher: Berrett-Koehler Publishers
ISBN: 1523093056
Category : Business & Economics
Languages : en
Pages : 303
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Book Description
America has an urgent need for Latino and Latina executives. This book identifies a path to uplift and amplify their representation in leadership. Latinos and Latinas will account for a third of our workforce by 2050—yet they make up only 5 percent of senior roles in corporate America. Dr. Robert Rodriguez and Andrés T. Tapia call this low percentage of Latino and Latina corporate executives today the “5 percent Shame.” Inspired by Price M. Cobbs's seminal work on the secrets of successful Black leaders, this book seeks to understand the impact on Latinos and Latinas of the external forces of conscious and unconscious biases and of the internal forces of whether to assimilate or double down on their cultural identities in their quest to get ahead. The second edition features a new foreword by Henry Cisneros, former secretary of the Department of Housing and Urban Development, as well as updated statistics and graphs to represent how America's career landscape for Latinos has and has not changed and how to ensure Latinos can rise to their fullest potential. Using insights from in-depth interviews with twenty highly successful boomer Latino and Latina executives and focus groups with dozens of Gen X and millennial leaders, the authors have captured lessons about how these individuals chose their career paths, addressed challenges, and seized opportunities. The discussions are interpreted through the lenses of the authors' different personal experiences as Latino leaders in corporate America and synthesized as a guide for future leaders.
Author: James Alexander Robertson
Publisher:
ISBN:
Category : Electronic journals
Languages : en
Pages : 912
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Book Description
Includes "Bibliographical section".
Author: Marcelo M. Suárez-Orozco
Publisher: Routledge
ISBN: 1135709106
Category : Political Science
Languages : en
Pages : 401
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Book Description
This six-volume set focuses on Latin American, Caribbean, and Asian immigration, which accounts for nearly 80 percent of all new immigration to the United States. The volumes contain the essential scholarship of the last decade and present key contributions reflecting the major theoretical, empirical, and policy debates about the new immigration. The material addresses vital issues of race, gender, and socioeconomic status as they intersect with the contemporary immigration experience. Organized by theme, each volume stands as an independent contribution to immigration studies, with seminal journal articles and book chapters from hard-to-find sources, comprising the most important literature on the subject. The individual volumes include a brief preface presenting the major themes that emerge in the materials, and a bibliography of further recommended readings. In its coverage of the most influential scholarship on the social, economic, educational, and civil rights issues revolving around new immigration, this collection provides an invaluable resource for students and researchers in a wide range of fields, including contemporary American history, public policy, education, sociology, political science, demographics, immigration law, ESL, linguistics, and more.
Author: George F. Weeks
Publisher:
ISBN:
Category : Mexico
Languages : en
Pages : 570
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Book Description
