Hispanic Market Handbook PDF Download
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Author: M. Isabel Valdés
Publisher: Gale Cengage
ISBN:
Category : Hispanic American consumers
Languages : en
Pages : 538
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Book Description
A guide to understanding, reaching, and selling to Hispanic Americans. This volume provides background informaton, demographics and behavioural characteristics of major groups within this diverse market. Current case studies are included in this work.
Author: M. Isabel Valdés
Publisher: Gale Cengage
ISBN:
Category : Hispanic American consumers
Languages : en
Pages : 538
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Book Description
A guide to understanding, reaching, and selling to Hispanic Americans. This volume provides background informaton, demographics and behavioural characteristics of major groups within this diverse market. Current case studies are included in this work.
Author: Manuel Diaz-Campos
Publisher: John Wiley & Sons
ISBN: 1119108918
Category : Language Arts & Disciplines
Languages : en
Pages : 818
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Book Description
This Handbook provides a comprehensive, state-of-the-art overview of theoretical and descriptive research in contemporary Hispanic sociolinguistics. Offers the first authoritative collection exploring research strands in the emerging and fast-moving field of Spanish sociolinguistics Highlights the contributions that Spanish Sociolinguistics has offered to general linguistic theory Brings together a team of the top researchers in the field to present the very latest perspectives and discussions of key issues Covers a wealth of topics including: variationist approaches, Spanish and its importance in the U.S., language planning, and other topics focused on the social aspects of Spanish Includes several varieties of Spanish, reflecting the rich diversity of dialects spoken in the Americas and Spain
Author: Manel Lacorte
Publisher: Routledge
ISBN: 1134691416
Category : Language Arts & Disciplines
Languages : en
Pages : 717
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Book Description
This book provides a comprehensive overview of Hispanic applied linguistics, allowing students to understand the field from a variety of perspectives and offering insight into the ever-growing number of professional opportunies afforded to Spanish language program graduates. The goal of this book is to re-contextualize the notion of applied linguistics as simply the application of theoretical linguistic concepts to practical settings and to consider it as its own field that addresses language-based issues and problems in a real-world context. The book is organized into five parts: 1) perspectives on learning Spanish 2) issues and environments in Spanish teaching 3) Spanish in the professions 4) the discourses of Spanish and 5) social and political contexts for Spanish. The book’s all-inclusive coverage gives students the theoretical and sociocultural context for study in Hispanic applied linguistics while offering practical information on its application in the professional sector.
Author: M. Isabel Valdés
Publisher: Paramount Market Publishing
ISBN: 9780967143927
Category : Business & Economics
Languages : en
Pages : 380
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Book Description
CD-ROM contains: Photographs -- Charts -- Tables -- Television advertisements.
Author: Susannah Mississippi Byrd
Publisher: American Library Association
ISBN: 9780838909027
Category : Language Arts & Disciplines
Languages : en
Pages : 132
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Book Description
Presents a guide to the ideas, resources, and strategies for increasing library service to Latino populations.
Author: Alan Albarran
Publisher: Routledge
ISBN: 1135854300
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
With the rise of Spanish language media around the world, no reference work is available that provides an overview of the field or its emerging issues. The Handbook of Spanish Language Media is intended to fill that need. The goal is to establish a Handbook that will become the definitive source for scholars interested in this emerging field of study; not only to provide background knowledge of the various issues and topics relevant to Spanish Language media, but also to establish directions for future research in this rapidly growing area.
Author:
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 168
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Book Description
Author: José Antonio Ocampo
Publisher: Oxford University Press, USA
ISBN: 019957104X
Category : Business & Economics
Languages : en
Pages : 959
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Book Description
A comprehensive overview of the key factors affecting the development of Latin American economies that examines long-term growth performance, macroeconomic issues, Latin American economies in the global context, technological and agricultural policies, and the evolution of labour markets, the education sector, and social security programmes.
Author: Nicolás Kanellos
Publisher:
ISBN:
Category : Hispanic Americans
Languages : en
Pages : 380
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Book Description
from the arrival of the Spaniards to present-day influences from Cuba, Puerto Rico, and Mexico. Essays are not in alphabetical order, but in a classified arrangement. Volume 1, History, begins with an interpretive essay that criticizes the lack of recognition of the Hispanic influence in the building of the American nation. What follows is a collection of essays on such subjects as "The Spanish Exploration, Conquest and Settlement of New Mexico, 1540-1680," "Spanish Culture of the Golden Age and Eighteenth Century," and histories of Chicanos, Puerto Ricans, and Cubans in the U.S. The volume covering Hispanic literature and art begins with an essay that attempts to foster an appreciation of Puerto Rican, Cuban, and Chicano arts and letters. It goes on to discuss each people's literature by genre, which includes theater, the novel, poetry, and the short story. Other essays discuss women writers, the Hispanic oral tradition, art, music, cinema, and the Spanish-language press.
Author: Brodowsky, Glen H.
Publisher: Edward Elgar Publishing
ISBN: 1800880057
Category : Business & Economics
Languages : en
Pages : 247
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Book Description
Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Contributions from a diverse group of established and emerging marketing scholars examine how we might better understand and serve new generations of consumers from a variety of generational, ethnic, and religiously diverse market segments.
