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Author: United States Hispanic Chamber of Commerce. Convention
Publisher:
ISBN:
Category : Hispanic American business enterprises
Languages : en
Pages : 97
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Book Description
Author: United States Hispanic Chamber of Commerce. Convention
Publisher:
ISBN:
Category : Hispanic American business enterprises
Languages : en
Pages : 97
Get Book Here
Book Description
Author: Louis E.V. Nevaer
Publisher: Bloomsbury Publishing USA
ISBN: 0313008450
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
There are no miracles in Latin America, says international consultant Louis Nevaer—only opportunities—and with economic integration well underway, these opportunities are more promising than ever for U.S. businesses. Trade barriers fell at the Summit of the Americas, and even the Mexican meltdown failed to dim the Latin American promise. How U.S. businesses can participate in these processes of democratization and liberalization in Latin America is the subject of Dr. Nevaer's wide-ranging discussion. With attention not only to economic and trade considerations, but also to social, political, and cultural events and characteristics of the Latin American business scene, Dr. Nevaer provides readers with unusually rich up-to-date insights into how business is done there and how U.S. businesspeople can do it. This is important reading for corporate management at all levels, economists, international bankers and investors, and for their colleagues in the academic community who share their interests. Dr. Nevaer starts with a general discussion of American business and business people in Latin America, and then puts the Latin American business scene in historical perspective. He looks the same way at the Mexican meltdown, focusing not only on Mexico's recovery, but on the residual social and economic problems as well. He then discusses strategies for turbulent markets throughout Latin America, Central America, and the Caribbean Basin Nations, with fascinating insights into the things that U.S. businesspeople can—and cannot—expect in their day-to-day interactions with their Latin American counterparts. Of special interest are the fourteen appendices. Together they provide a detailed list of sources for business information—an easily accessed guide that executives with special needs and concerns will find essential, and which will also be of help to scholars and academic researchers.
Author: Thomas H. Becker
Publisher: Greenwood Publishing Group
ISBN:
Category : Business & Economics
Languages : en
Pages : 286
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Book Description
A practical and comprehensive guide to the business cultures, practices, and emerging opportunities in the dynamic growth region of South and Central America, for small- and large-business executives alike.
Author: Thomas H. Becker
Publisher: Bloomsbury Publishing USA
ISBN: 0313383820
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
This hands-on guide teaches executives of small and medium-size U.S. companies how to establish and maintain profitable business in Mexico, Central America, South America, and the Caribbean. Unlike the "old" Latin America, today's Latin America is both readily accessible to smaller North American companies and is being transformed into a bustling business environment. However, for those without a native, in-depth understanding of the emerging changes within today's Latin American marketplace and a grasp of the cultural implications at hand, doing business in Latin America can still be challenging for smaller U.S. exporters and importers. Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets, Second Edition serves as an insider's travel guide and trader's manual for understanding the region's market environment and best export sales opportunities in each of its countries. It lays the groundwork for finding and developing ideal prospects while avoiding pitfalls and foreigners' faux pas. Part I familiarizes readers with Latin America in general, profiling its nations from a business perspective; Part II explains how Latin American business attitudes developed from a historical perspective. The third section of the text focuses on the all-important art of making—and keeping—the deal.
Author: Louis E. V. Nevaer
Publisher: Routledge
ISBN: 1317454820
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
Not only are Hispanics the largest minority group in the United States, but Mexico is fast becoming our major trading partner, surpassing even Japan. In fact, the U.S. now has the fourth largest Spanish-speaking population in the world, after Mexico, Spain, and Argentina. How has this demographic group transformed the U.S. into a bi-lingual nation within the span of a generation? Why do Hispanics resist assimilation and insist on speaking Spanish in public life? And how can businesses effectively reach the emerging Hispanic consumer market with its estimated puchasing power of USD1 trillion by 2010? These questions constitute the single-most important marketing challenge for corporate America in the twenty-first century. This book examines the Hispanic worldview and how it informs people's economic decisions, both in the United States and across North America. It challenges the viewpoint that American culture will soon dominate its NAFTA trading partners, looks carefully at the market for Hispanic goods in the U.S. and the market for our goods throughout the Spanish-speaking world, and shows how marketeers are now reaching the Hispanic community domestically. The information and insights found here are essential for teachers, students, and professionals in the fields of international finance and world trade, as well as almost all areas of business, marketing, and strategic planning.
Author:
Publisher:
ISBN:
Category : Electronic journals
Languages : en
Pages : 938
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Book Description
Author: Isaac Mizrahi
Publisher: Taylor & Francis
ISBN: 100086863X
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
The U.S. Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how. Now more than ever, corporations operating in the US should see the Hispanic population at the core of their existing and future strategies, but many leaders believe Hispanic marketing is the same marketing you run for Anglos but translated into Spanish, or that all Hispanics are undocumented immigrants with no purchasing power, or that using Mariachis in their communications is the way to connect with this diverse segment. It’s time for a modern approach, and in this book, Isaac Mizrahi, one of the country’s leading voices in multicultural marketing, uses his unique experience as a corporate executive, agency CEO, and industry leader to help businesses grow by leveraging the booming Hispanic consumer segment to drive sales. Filled with straightforward talk, illustrative case studies, and pragmatic suggestions and recommendations, this book counterbalances academic books on the topic with little connection to day-to-day reality and other books with a more political standpoint. This is a business book created by a marketer for other marketers and business leaders looking to succeed in the U.S.
Author: Melvin Delgado
Publisher: Columbia University Press
ISBN: 023115089X
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
Latino small businesses provide social, economic, and cultural comfort to their communities. They are also excellent facilitators of community capacity--a major component of effective social work practice. Social work practitioners have a vested interest in seeing such businesses grow, not only among Latinos but all communities of color. Reviewing the latest research on formal and informal economies within urban communities of color, Melvin Delgado lays out the demographic foundations for a richer collaboration between theory and practice. Delgado deploys numerous case studies to cement the link between indigenous small businesses and community well-being. Whether regulated or unregulated, these establishments hire from within and promote immigrant self-employment. Latino small businesses often provide jobs for those whose criminal and mental health backgrounds intimidate conventional businesses. Recently estimated to be the largest group of color running small businesses in the United States, Latino owners top two million, with the number expected to double within the next few years. Joining an understanding of these institutions with the kind of practice that enables their social and economic improvement, Delgado explains how to identify and mobilize the kinds of resources that best spur their development.
Author: Augusto A. Failde
Publisher:
ISBN:
Category : Commerce
Languages : en
Pages : 250
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Book Description
In this inspiring self-help book aimed directly at the rapidly growing Latino population, nearly 100 of America's most successful Lations speak candidly about everything fron managing people to managing onself (setting goals, overcoming obstacles, building self-image). The authors offer insights into why, in the new global economy, Lation heritage is a major business asset.
Author: Maria de Lourdes Sobrino
Publisher: Academic Learning Company LLC
ISBN: 9780832950070
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Thriving Latina Entrepreneurs in America answers a question the author frequently encounters, "How did you take the determination to leave your family and your country to start a business in a foreign land and became successful?" This book is an inspiration and guide for everyone, especially for women of various ethnic backgrounds in different industry segments, who are entrepreneurs or plan to have a business one day. The author shares her story of more than thirty years as a Latina entrepreneur. Sobrino interviews other successful Latinas who share their experiences in finding a particular niche industry, establishing their businesses, and contributing to the economy and development of our country. Thriving Latina Entrepreneurs in America is a book that encourages the reader to succeed and make a difference.
