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Author: Kevin Hillstrom
Publisher: Createspace Independent Publishing Platform
ISBN: 9781456463076
Category :
Languages : en
Pages : 0
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Book Description
For the first time in about a decade, there's a significant improvement in Catalog Marketing Strategy! Four trends shaped Catalog Marketing Strategy in the past twenty years ... the explosion of RFM techniques, statistical modeling of customer response, cannibalization testing, and the "matchback" of online orders to the catalog that caused the order to happen. Since the matchback was created a decade ago, improvements in Catalog Marketing Strategy stalled as interest shifted to online marketing tactics. In "Hillstrom's Catalog Marketing PhD", Kevin Hillstrom walks the reader through a new methodology for deciding which customers will yield the most profit from catalog mailings. By incorporating elements of RFM, statistical modeling, cannibalization testing, Digital Profiles (a modern approach to customer segmentation), and measurement of the "Organic Percentage", Mr. Hillstrom clearly demonstrates how to optimize multi-channel customer profitability. The booklet provides the reader with a PhD-level course in Catalog Marketing Strategy, arming the reader with the tools and techniques necessary to manage a successful catalog marketing program in the internet era. Chief Executive Officers, Chief Marketing Officers, and Analytics Experts will appreciate this no-nonsense approach to increasing company profitability. For the first time, analytics secrets that cost many clients hundreds of thousands of dollars are being shared with the marketing public. This is a must-read for the modern catalog marketing business leader.
Author: Kevin Hillstrom
Publisher: Createspace Independent Publishing Platform
ISBN: 9781456463076
Category :
Languages : en
Pages : 0
Get Book
Book Description
For the first time in about a decade, there's a significant improvement in Catalog Marketing Strategy! Four trends shaped Catalog Marketing Strategy in the past twenty years ... the explosion of RFM techniques, statistical modeling of customer response, cannibalization testing, and the "matchback" of online orders to the catalog that caused the order to happen. Since the matchback was created a decade ago, improvements in Catalog Marketing Strategy stalled as interest shifted to online marketing tactics. In "Hillstrom's Catalog Marketing PhD", Kevin Hillstrom walks the reader through a new methodology for deciding which customers will yield the most profit from catalog mailings. By incorporating elements of RFM, statistical modeling, cannibalization testing, Digital Profiles (a modern approach to customer segmentation), and measurement of the "Organic Percentage", Mr. Hillstrom clearly demonstrates how to optimize multi-channel customer profitability. The booklet provides the reader with a PhD-level course in Catalog Marketing Strategy, arming the reader with the tools and techniques necessary to manage a successful catalog marketing program in the internet era. Chief Executive Officers, Chief Marketing Officers, and Analytics Experts will appreciate this no-nonsense approach to increasing company profitability. For the first time, analytics secrets that cost many clients hundreds of thousands of dollars are being shared with the marketing public. This is a must-read for the modern catalog marketing business leader.
Author: Kevin Hillstrom
Publisher: Createspace Independent Publishing Platform
ISBN: 9781495277221
Category : Business & Economics
Languages : en
Pages : 50
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Book Description
Times are changing. Unfortunately, the process that catalogers use to select customers for individual mailings is largely the same as it was twenty-five years ago. In "Hillstrom's Contact Strategy," Kevin Hillstrom builds upon the principles outlined in his "Catalog PhD" booklet. Here, Mr. Hillstrom combines catalog value, email value, and paid search customer value, enabling the catalog expert to identify the most profitable combination of catalogs and email marketing campaigns, on an annual basis. The result is an elegant methodology that generates between $1,000,000 and $5,000,000 of annual profit for the average $100,000,000 catalog business. Best of all, Mr. Hillstrom shares every secret he uses in his methodology, so that you can do the work yourself. You will be light years ahead of the competition after applying the concepts in this booklet to your business.
Author: Kevin Hillstrom
Publisher:
ISBN: 9781475151343
Category :
Languages : en
Pages : 58
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Book Description
In Hillstrom's Personas, direct marketing expert Kevin Hillstrom describes how three high-level customer personas define the future of marketing.There's Judy, the fifty-nine year old with more than three decades of shopping experience, a customer who still embraces classic direct marketing.There's Jennifer, the forty-three year old online maven who have been trained to expect the best prices on the best merchandise, coupled with free shipping.And there's Jasmine, the twenty-seven year old post-social shopper who demands curation, low prices, and high quality among brands embracing a social/mobile framework.Kevin explains how each customer impacts the future of marketing, sharing insights into how e-commerce brands can capitalize on each persona.
Author: Laurie Collier Hillstrom
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 180
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Book Description
Since mid-2018, when she registered one of the biggest primary election upsets in the nation, Alexandria Ocasio-Cortez has emerged as one of the most influential voices of the progressive wing of the Democratic Party. Few politicians have experienced a rise as meteoric as the one that Alexandria Ocasio-Cortez (or AOC, as she is commonly known) has experienced since her June 2018 Democratic primary upset victory over a powerful, longtime incumbent and her subsequent triumph in the November 2018 midterms. This book examines how the telegenic lawmaker—a life-long New Yorker of Puerto Rican descent—engineered that startling victory, why her life story and ideas made her such a focus of national attention, how she has used Twitter and other social media to amplify her calls for economic justice and civil rights equality, and why, since she took office in January 2019, she has come to be regarded as one of the most consequential and influential lawmakers in Congress. It will also help readers understand AOC's most deeply held political convictions, policymaking priorities, and personal principles.
Author: University of Wisconsin
Publisher:
ISBN:
Category :
Languages : en
Pages : 852
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Book Description
Some nos. include Announcement of courses.
Author: Library of Congress. Copyright Office
Publisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1296
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Book Description
Includes Part 1, Number 2: Books and Pamphlets, Including Serials and Contributions to Periodicals July - December)
Author: University of Wisconsin. College of Agriculture
Publisher:
ISBN:
Category : Agricultural education
Languages : en
Pages : 1036
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Book Description
Author: F. Erik Brooks
Publisher: Bloomsbury Publishing USA
ISBN: 1440829306
Category : Social Science
Languages : en
Pages : 249
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Book Description
This encouraging guide coaches African American and first-generation college students on strategies for maximizing their experiences and success on university campuses. Marked gaps in academic achievements continue to exist between white and black students on college campuses in America. This motivational book, with contributions from academic role models from within the African American community, provides tools to help ethnically diverse students choose the best college, improve their study skills, and cope with academic anxiety. From college selection to graduation, this practical resource provides firsthand accounts of successful college experiences and the strategies used by former students to obtain their degrees. This work is divided into four parts. After an introductory section that addresses how to find the right college for aspiring students, the second part discusses the culture of an academic environment and reveals what incoming students may discover on a new campus. The third section introduces the language and lingo used in college settings. Finally, the guide concludes with conversations with successful African Americans who have achieved their undergraduate, graduate, and professional degrees. The content also features a helpful college and university directory.
Author: Thomas G. Plante Ph.D.
Publisher: Bloomsbury Publishing USA
ISBN: 144086070X
Category : Religion
Languages : en
Pages : 266
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Book Description
This interdisciplinary study details spiritual approaches including meditation and yoga shown to be helpful in improving physical and psychological well-being. Whether a person suffers from a psychological or physical malady, such as depression, addictions, chronic pain, cancer, or complications from pregnancy, the best practice treatments likely include one common thread: spiritual practice. From meditation and yoga to spiritual surrender and religious rituals, spiritual practices are increasingly being recognized as physically and mentally beneficial for recovering from illness and for retaining optimal health. Healing with Spiritual Practices: Proven Techniques for Disorders from Addictions and Anxiety to Cancer and Chronic Pain, edited by the director of one of the nation's best-known university institutes of spirituality and health, explains current and emerging practices, their benefits, and the growing body of research that proves them effective. Comprising chapters from expert contributors, this book will appeal to students, scholars, and other readers interested in psychology, medicine, nursing, social work, pastoral care, and related disciplines.
Author: Walter Lord
Publisher: Macmillan
ISBN: 9780805077643
Category : History
Languages : en
Pages : 212
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Book Description
A cloth bag containing eight copies of the title.
