Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business PDF Download
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Author: Paul M. Rand
Publisher: McGraw Hill Professional
ISBN: 0071816224
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
Reach more customers and grow your business with today’s most powerful marketing tool: Word-of-Mouth Highly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your company by leveraging the power of recommendations. It explains why word-of-mouth recommendations are marketing’s “holy grail,” how to get people talking, who gives recommendations, where recommendations occur, what it takes to build a recommendable brand, and how to instill WOM into every aspect of a business and at the center of any marketing mix. Paul M. Rand is the founder, President and CEO of Zócalo Group, one of the world’s leading word of mouth and social media marketing agencies and one of the fastest growing companies inside Omnicom Group, the 2nd largest global advertising and marketing holding company. He also serves at the Chief Digital Officer for Ketchum, a leading global communications firm.
Author: Paul M. Rand
Publisher: McGraw Hill Professional
ISBN: 0071816224
Category : Business & Economics
Languages : en
Pages : 257
Get Book Here
Book Description
Reach more customers and grow your business with today’s most powerful marketing tool: Word-of-Mouth Highly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your company by leveraging the power of recommendations. It explains why word-of-mouth recommendations are marketing’s “holy grail,” how to get people talking, who gives recommendations, where recommendations occur, what it takes to build a recommendable brand, and how to instill WOM into every aspect of a business and at the center of any marketing mix. Paul M. Rand is the founder, President and CEO of Zócalo Group, one of the world’s leading word of mouth and social media marketing agencies and one of the fastest growing companies inside Omnicom Group, the 2nd largest global advertising and marketing holding company. He also serves at the Chief Digital Officer for Ketchum, a leading global communications firm.
Author: Trish Stott
Publisher: Oxford
ISBN: 9780194574631
Category : Foreign Language Study
Languages : en
Pages : 111
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Book Description
Highly Recommended is for younger trainees in the hospitality and catering industry who need English to deal with customers. This new edition has been completely revised to take account of innovations and changing practices within the sector. Key Features Topics reflect the real contexts trainees will encounter in their working lives. Emphasis on understanding and speaking English in practical situations. Two listening sections with accompanying tasks in every unit. Clear focus on key functional expressions and topic-related vocabulary. Activity section in each unit involving real-world communicative tasks. New review sections to check progress. Student's Book 28 topic-based units Tapescripts of the dialogues Six-language wordlist Language review section with exercises
Author: Traci Sorell
Publisher: Charlesbridge Publishing
ISBN: 1632896338
Category : Juvenile Nonfiction
Languages : en
Pages : 35
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Book Description
2019 Sibert Honor Book 2019 Orbis Pictus Honor Book NPR's Guide To 2018’s Great Reads 2018 Book Launch Award (SCBWI) Kirkus Reviews Best Books of 2018 School Library Journal Best Books of 2018 2018 JLG selection 2019 Reading the West Picture Book Award The Cherokee community is grateful for blessings and challenges that each season brings. This is modern Native American life as told by an enrolled citizen of the Cherokee Nation. The word otsaliheliga (oh-jah-LEE-hay-lee-gah) is used by members of the Cherokee Nation to express gratitude. Beginning in the fall with the new year and ending in summer, follow a full Cherokee year of celebrations and experiences. Written by a citizen of the Cherokee Nation, this look at one group of Native Americans is appended with a glossary and the complete Cherokee syllabary, originally created by Sequoyah. "A gracious, warm, and loving celebration of community and gratitude"—Kirkus Reviews STARRED REVIEW "The book underscores the importance of traditions and carrying on a Cherokee way of life"—Horn Book STARRED REVIEW "This informative and authentic introduction to a thriving ancestral and ceremonial way of life is perfect for holiday and family sharing"—School Library Journal STARRED REVIEW "An elegant representation"—Shelf Awareness STARRED REVIEW
Author: Art Coulson
Publisher: Charlesbridge Publishing
ISBN: 1632899558
Category : Juvenile Fiction
Languages : en
Pages : 32
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Book Description
Celebrate diversity, math, and the power of storytelling! Bo wants to find the perfect container to show off his traditional marbles for the Cherokee national Holiday. It needs to be just the right size: big enough to fit all the marbles, but not too big to fit in his family's booth at the festival for the Cherokee National Holiday. And it needs to look good! With his grandmother's help, Bo tries many containers until he finds just the right one. A playful exploration of volume and capacity featuring Native characters and a glossary of Cherokee words. Storytelling Math celebrates children using math in their daily adventures as they play, build, and discover the world around them. Joyful stories and hands-on activities make it easy for kids and their grown-ups to explore everyday math together. Developed in collaboration with math experts at STEM education nonprofit TERC, under a grant from the Heising-Simons Foundation.
Author: Davina Stanley
Publisher:
ISBN: 9781925648447
Category : Business presentations
Languages : en
Pages : 138
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Book Description
Communicate with greater impact. Have you ever been caught at the end of a presentation when your audience, perhaps a leadership team or a Steering Committee, looks at you blankly and asks this most uncomfortable question: 'So what?' How does that help? If you have been in that position once, you don't want to be there again. You want to know how to answer that question in one single, powerful sentence. Or, even better, set yourself up so nobody asks it. In this book, communication strategists Davina Stanley and Gerard Castles reveal their proven approach. It's all about using storylines to get to the 'So what' fast, and being able to make a case to back it up. You can unlock the power of the 'So what' strategy by taking five steps, which are outlined in this book: 1: Understand why mastering storylining is worth the investment. 2: Learn how to use a storyline to identify and harness the 'So what'. 3: Master the seven classic storyline patterns. 4: Use storylines to shape the communication you share. 5: Introduce storylining in your business. Packed with examples, stories, insights and practical steps, Davina and Gerard show you how to apply these strategies to stop your audiences asking you, 'So what? How does that help us?'.
Author:
Publisher:
ISBN:
Category : Administrative law
Languages : en
Pages : 708
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Book Description
Author: Yuyi Morales
Publisher: Holiday House
ISBN: 0823440559
Category : Juvenile Nonfiction
Languages : en
Pages : 40
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Book Description
We are resilience. We are hope. We are dreamers. Yuyi Morales brought her hopes, her passion, her strength, and her stories with her, when she came to the United States in 1994 with her infant son. She left behind nearly everything she owned, but she didn't come empty-handed. From the author-illustrator of Bright Star, Dreamers is a celebration of making your home with the things you always carry: your resilience, your dreams, your hopes and history. It's the story of finding your way in a new place, of navigating an unfamiliar world and finding the best parts of it. In dark times, it's a promise that you can make better tomorrows. This lovingly-illustrated picture book memoir looks at the myriad gifts migrantes bring with them when they leave their homes. It's a story about family. And it's a story to remind us that we are all dreamers, bringing our own strengths wherever we roam. Beautiful and powerful at any time but given particular urgency as the status of our own Dreamers becomes uncertain, this is a story that is both topical and timeless. The lyrical text is complemented by sumptuously detailed illustrations, rich in symbolism. Also included are a brief autobiographical essay about Yuyi's own experience, a list of books that inspired her (and still do), and a description of the beautiful images, textures, and mementos she used to create this book. A parallel Spanish-language edition, Soñadores, is also available. Winner of the Pura Belpré Illustrator Award! A New York Times / New York Public Library Best Illustrated Book A New York Times Bestseller Recipient of the Flora Stieglitz Strauss Award A 2019 Boston Globe - Horn Book Honor Recipient An Anna Dewdney Read Together Honor Book Named a Best Book of 2018 by Kirkus Reviews, Publishers Weekly, School Library Journal, Shelf Awareness, NPR, the Boston Globe, the Chicago Tribune, Salon.com-- and many more! A Junior Library Guild selection A Eureka! Nonfiction Honoree A Bulletin of the Center for Children's Books Blue Ribbon title A Bank Street Best Children's Book of the Year A CLA Notable Children's Book in Language Arts Selected for the CBC Champions of Change Showcase
Author: Matt Dinniman
Publisher: Penguin Group
ISBN: 059382024X
Category : Fiction
Languages : en
Pages : 465
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Book Description
The apocalypse will be televised! Welcome to the first book in the wildly popular and addictive Dungeon Crawler Carl series by Matt Dinniman—now with bonus material exclusive to this print edition. You know what’s worse than breaking up with your girlfriend? Being stuck with her prize-winning show cat. And you know what’s worse than that? An alien invasion, the destruction of all man-made structures on Earth, and the systematic exploitation of all the survivors for a sadistic intergalactic game show. That’s what. Join Coast Guard vet Carl and his ex-girlfriend’s cat, Princess Donut, as they try to survive the end of the world—or just get to the next level—in a video game–like, trap-filled fantasy dungeon. A dungeon that’s actually the set of a reality television show with countless viewers across the galaxy. Exploding goblins. Magical potions. Deadly, drug-dealing llamas. This ain’t your ordinary game show. Welcome, Crawler. Welcome to the Dungeon. Survival is optional. Keeping the viewers entertained is not. Includes part one of the exclusive bonus story “Backstage at the Pineapple Cabaret.”
Author: Sawyer Bennett
Publisher: Big Dog Books, LLC
ISBN: 1940883326
Category : Fiction
Languages : en
Pages : 217
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Book Description
Never in your wildest dreams could you begin to imagine all the filthy and depraved things that go on inside The Wicked Horse. Step inside and Woolf Jennings will make every one of your dirty fantasies come true. He's covered in a facade of deception. An enticing blend of multi-millionaire and hot-as-hell Wyoming rancher, those that think they know Woolf Jennings admire his abilities to preside as CEO of his family's cattle and oil empire. But only a privileged few truly understand what fuels the glitter of depravity in those gorgeous blue eyes. Only a few know he's opened up a sinfully erotic and private sex club named The Wicked Horse right at the base of the beautiful Teton Mountain range. Sweet Callie Hayes has returned home to Wyoming and is looking forward to starting her life over again. After a night of impetuosity, she's managed to put herself right in Woolf's line of sight... the man who she foolishly offered up her virginity to years ago and was flatly turned down. Now Woolf is seeing that Callie is all grown up and has a kinky side to her that leaves him as confused as it does turned on. Worse yet, both Callie's dirty desires and sweet heart are getting under his skin, and making Woolf question everything he's ever believed about himself. **Warning: this book has sex in it. Lots of sex. Dirty sex. The Wicked Horse Series is a bit different than what Sawyer Bennett normally writes. While you’ll still enjoy fabulous characters, a suspenseful story, some witty banter and an epic romance, there’s just… a lot of sex. You’ve been warned.
Author: Trish Stott
Publisher: OXFORD
ISBN: 9780194577526
Category : Business & Economics
Languages : en
Pages : 63
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Book Description
"Highly recommended is a popular course for trainees in the hotel and catering industry who need to communicate in English. Learn the English to do the job. Practise functional language in a real work situation. Learn hotel and catering vocubulary on every page."--Publisher description.
