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Author: bob Mckercher
Publisher: Routledge
ISBN: 1136615148
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Examine cultural tourism issues from both sides of the industry! Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets for their intrinsic value. Sustainable cultural tourism can only occur when the two sides form a true partnership based on understanding and appreciation of each other's merits. The authors--one, a tourism specialist, the other, a cultural heritage management expert--present a model for a working partnership with mutual benefits, integrating management theory and practice from both disciplines. Cultural Tourism is the first book to combine the different perspectives of tourism management and cultural heritage management. It examines the role of tangible (physical evidence of culture) and intangible (continuing cultural practices, knowledge, and living experiences) heritage, describes the differences between cultural tourism products and cultural heritage assets, and develops a number of conceptual models, including a classification system for cultural tourists, indicators of tourism potential at cultural and heritage assets, and assessment criteria for cultural and heritage assets with tourism potential. Cultural Tourism examines the five main constituent elements involved in cultural tourism: cultural and heritage assets in tourism sites such as the Royal Palace in Bangkok, the Cook Islands, and Alcatraz Prison in San Francisco. tourism--what it is, how it works, and what makes it a success five different types of cultural tourists consumption of products, value adding, and commodification integrating the first four elements to satisfy the tourist, meet the needs of the tourism industry, and conserve the intrinsic value of the asset Though tourism and cultural heritage management professionals have mutual interests in the management, conservation, and presentation of cultural and heritage assets, the two sectors operate on parallel planes, maintaining an uneasy partnership with surprisingly little dialogue. Cultural Tourism provides professionals and students in each field with a better understanding of their own roles in the partnership, bridging the gap via sound planning, management, and marketing to produce top-quality, long-lasting cultural tourism products. Now translated into simplified Chinese.
Author: bob Mckercher
Publisher: Routledge
ISBN: 1136615148
Category : Business & Economics
Languages : en
Pages : 274
Get Book Here
Book Description
Examine cultural tourism issues from both sides of the industry! Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets for their intrinsic value. Sustainable cultural tourism can only occur when the two sides form a true partnership based on understanding and appreciation of each other's merits. The authors--one, a tourism specialist, the other, a cultural heritage management expert--present a model for a working partnership with mutual benefits, integrating management theory and practice from both disciplines. Cultural Tourism is the first book to combine the different perspectives of tourism management and cultural heritage management. It examines the role of tangible (physical evidence of culture) and intangible (continuing cultural practices, knowledge, and living experiences) heritage, describes the differences between cultural tourism products and cultural heritage assets, and develops a number of conceptual models, including a classification system for cultural tourists, indicators of tourism potential at cultural and heritage assets, and assessment criteria for cultural and heritage assets with tourism potential. Cultural Tourism examines the five main constituent elements involved in cultural tourism: cultural and heritage assets in tourism sites such as the Royal Palace in Bangkok, the Cook Islands, and Alcatraz Prison in San Francisco. tourism--what it is, how it works, and what makes it a success five different types of cultural tourists consumption of products, value adding, and commodification integrating the first four elements to satisfy the tourist, meet the needs of the tourism industry, and conserve the intrinsic value of the asset Though tourism and cultural heritage management professionals have mutual interests in the management, conservation, and presentation of cultural and heritage assets, the two sectors operate on parallel planes, maintaining an uneasy partnership with surprisingly little dialogue. Cultural Tourism provides professionals and students in each field with a better understanding of their own roles in the partnership, bridging the gap via sound planning, management, and marketing to produce top-quality, long-lasting cultural tourism products. Now translated into simplified Chinese.
Author: Martin Holdgate
Publisher: Routledge
ISBN: 1134189370
Category : Nature
Languages : en
Pages : 425
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Book Description
This text is a history of the world's oldest global conservation body - the World Conservation Union, established in 1948 as a forum for governments, non-governmental organizations and individual conservationists. The author draws on unpublished archives to reveal the often turbulent story of the IUCN and its achievements in, and influence on, conservation and environmental policy worldwide - establishing national parks and protected areas and defending threatened species.
Author: United Nations Publications
Publisher: UN
ISBN: 9789261214210
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
The Measuring the Information Society Report, which has been published annually since 2009, features key ICT data and benchmarking tools to measure the information society, including the ICT Development Index (IDI). The IDI 2016 captures the level of ICT developments in 175 economies worldwide and compares progress made since the year 2014. The MISR 2016 assesses IDI findings at the regional level and highlights countries that rank at the top of the IDI and those that have improved their position in the overall IDI rankings most dynamically since 2014. It will also use the findings of the IDI to analyze trends and developments in the digital divide. The report will present 2015 prices for about 160 countries and provide a detailed analysis of mobile-cellular, fixed-broadband and mobile-broadband prices over the period 2008-2015. It will highlight the role of ICTs in achieving the Sustainable Development Goals and present the newly agreed SDG indicator framework, including the ICT indicators. The report will also include a chapter looking into new metrics to measure mobile uptake, and a chapter presenting data analyzing Internet use and uptake.
Author: Álvaro Rocha
Publisher: Springer Nature
ISBN: 9813341831
Category : Technology & Engineering
Languages : en
Pages : 783
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Book Description
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Author: Lane Simonian
Publisher: University of Texas Press
ISBN: 0292776918
Category : Nature
Languages : en
Pages : 343
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Book Description
Mexican conservationists have sometimes observed that it is difficult to find a country less interested in the conservation of its natural resources than is Mexico. Yet, despite a long history dedicated to the pursuit of development regardless of its environmental consequences, Mexico has an equally long, though much less developed and appreciated, tradition of environmental conservation. Lane Simonian here offers the first panoramic history of conservation in Mexico from pre-contact times to the current Mexican environmental movement. He explores the origins of conservation and environmental concerns in Mexico, the philosophies and endeavors of Mexican conservationists, and the enactment of important conservation laws and programs. This heretofore untold story, drawn from interviews with leading Mexican conservationists as well as archival research, will be important reading throughout the international community of activists, researchers, and concerned citizens interested in the intertwined issues of conservation and development.
Author: Gérard Cliquet
Publisher: John Wiley & Sons
ISBN: 1786305801
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
Author: Alexander Klimburg
Publisher:
ISBN: 9789949921133
Category : Computer crimes
Languages : en
Pages : 235
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Book Description
"What, exactly, is 'National Cyber Security'? The rise of cyberspace as a field of human endeavour is probably nothing less than one of the most significant developments in world history. Cyberspace already directly impacts every facet of human existence including economic, social, cultural and political developments, and the rate of change is not likely to stop anytime soon. However, the socio-political answers to the questions posed by the rise of cyberspace often significantly lag behind the rate of technological change. One of the fields most challenged by this development is that of 'national security'. The National Cyber Security Framework Manual provides detailed background information and in-depth theoretical frameworks to help the reader understand the various facets of National Cyber Security, according to different levels of public policy formulation. The four levels of government--political, strategic, operational and tactical/technical--each have their own perspectives on National Cyber Security, and each is addressed in individual sections within the Manual. Additionally, the Manual gives examples of relevant institutions in National Cyber Security, from top-level policy coordination bodies down to cyber crisis management structures and similar institutions."--Page 4 of cover.
Author: Clara Irazábal
Publisher: Routledge
ISBN: 1134326246
Category : Architecture
Languages : en
Pages : 265
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Book Description
Clara Irazábal and her contributors explore the urban history of some of Latin America’s great cities through studies of their public spaces and what has taken place there. The avenues and plazas of Mexico City, Havana, Santo Domingo, Caracas, Bogotaì, SaÞo Paulo, Lima, Santiago, and Buenos Aires have been the backdrop for extraordinary, history-making events. While some argue that public spaces are a prerequisite for the expression, representation and reinforcement of democracy, they can equally be used in the pursuit of totalitarianism. Indeed, public spaces, in both the past and present, have been the site for the contestation by ordinary people of various stances on democracy and citizenship. By exploring the use and meaning of public spaces in Latin American cities, this book sheds light on contemporary definitions of citizenship and democracy in the Americas.
Author: Maritza Rengifo Millán
Publisher: Universidad del Valle
ISBN: 6287617721
Category : Political Science
Languages : es
Pages : 119
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Book Description
El objetivo del presente libro es proponer aportes que permitan a las pequeñas y medianas empresas (Pymes) mejorar su organización ya que son las más propensas a muchos riesgos por no contar con adecuados controles internos. En este sentido, se trata de crear conciencia de los principales aspectos requeridos para la continuidad de estas empresas; así mismo, su mejoramiento interno, la disminución de posibilidades de riesgo de fraudes, pérdidas económicas y el avance en su responsabilidad social y empresarial. A medida que los países de Latinoamérica y el Caribe se integran en la economía global, las Pymes de la región enfrentan grandes desafíos competitivos al identificar, atraer y movilizar talento humano. Con este estudio se pretende alcanzar un panorama actual que pueda dar lugar a una visión de la realidad empresarial en las Pymes que requieren aprovechar las nuevas tecnologías y adaptarse a condiciones de mercado cambiante.
Author: Arturo Almandoz
Publisher: Routledge
ISBN: 1136767215
Category : Architecture
Languages : en
Pages : 297
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Book Description
In this first comprehensive work in English to describe the building of Latin America's capital cities in the postcolonial period, Arturo Almandoz and his contributors demonstrate how Europe and France in particular shaped their culture, architecture and planning until the United States began to play a part in the 1930s. The book provides a new perspective on international planning.
