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Author: Mark Earls
Publisher: John Wiley & Sons
ISBN: 0470685484
Category : Business & Economics
Languages : en
Pages : 438
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Book Description
"...fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". —Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." —Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking. Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects. HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.
Author: Andrea Bartz
Publisher: Ballantine Books
ISBN: 1984826379
Category : Fiction
Languages : en
Pages : 370
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Book Description
Why did the founder of a glamorous coworking space for women disappear? Her best friends will risk everything to uncover the truth in this “propulsive thriller” (Marie Claire) from the New York Times bestselling author of the Reese’s Book Club pick We Were Never Here. “Perfect for fans of Big Little Lies.”—The Washington Post NAMED ONE OF THE BEST BOOKS OF THE YEAR BY Real Simple • Marie Claire • Good Housekeeping • CrimeReads As CEO of the Herd, an elite women-only coworking space, Eleanor Walsh seems to have it all: close friends, a sweet husband, and the most glamorous and successful female-empowerment-based company in New York City. Then she vanishes on the night of a glitzy press conference—and the police suspect foul play. For Hana, the head of PR for the Herd and Eleanor’s best friend, this is a nightmare. For Hana’s sister, Katie, a journalist, this is the story that will make her career. But when the sisters launch their own investigation and begin to learn what Eleanor was hiding, they must also face the secrets they’ve been keeping from each other—and confront just how dangerous it can be when women’s perfect veneers start to crack.
Author: Mark Earls
Publisher: John Wiley & Sons
ISBN: 0470685484
Category : Business & Economics
Languages : en
Pages : 438
Get Book Here
Book Description
"...fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". —Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." —Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking. Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects. HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.
Author: Holstein-Friesian Association of America
Publisher:
ISBN:
Category : Cattle
Languages : en
Pages : 1862
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Book Description
Author: H. H. Van Horn
Publisher: American Dairy Science Association
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 848
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Book Description
Author: Johan Anderberg
Publisher:
ISBN: 9781922310934
Category :
Languages : en
Pages :
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Book Description
In the spring of 2020, as a new and deadly virus rapidly spread across the globe, the world shut down. But a small country in Northern Europe remained open. The Swedish COVID-19 strategy has been alternately lauded and held up as a cautionary tale by international governments and journalists alike -- with all eyes on what has been dubbed 'The Swedish Experiment'. But what made Sweden take such a deviating path? In The Herd, journalist Johan Anderberg narrates the improbable story of a nation that took a startlingly different approach to fighting the greatest global pandemic in over one hundred years. First, it was no restrictions. Then, it was no face masks. While the rest of the world looked on with incredulity, condemnation, admiration, or even envy, Sweden stood alone. But The Herdis more than just a look at the evolution of the Swedish COVID-19 strategy. With ease, Anderberg guides the reader through the history of epidemiology, R0-rates, inoculation, and international organisations and strategies. He also presents a colourful cast of characters and the ticking-clock decisions they were faced with on a daily basis. Weaving past and present with effortless buoyancy, Anderberg has written an everyman's guide to everything you want to know about the pandemic that reads like a thriller.
Author: Jennifer Lynn Alvarez
Publisher: Harper Collins
ISBN: 0062286080
Category : Juvenile Fiction
Languages : en
Pages : 212
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Book Description
Riders of the Realm author Jennifer Lynn Alvarez “will lift the reader on the wings of danger and destiny, magic and hope”* in this first book in an action-packed fantasy adventure series. Perfect for fans of the Warriors and Guardians of Ga’Hoole series. Once every hundred years, a black foal is born, prophesied to either unite or destroy the five herds of winged horses that live in Anok—fated to become the most powerful Pegasus in all the land. Star is this black foal. Even though Star seems harmless because he’s unable to fly, the leaders of each herd aren’t willing take any risks. So, they plan to execute Star before his first birthday. With the threats against him mounting, Star must rely on his friends and the untapped power within to win an epic battle between good and evil. * (New York Times bestselling author Peter Lerangis)
Author: John Wiley
Publisher:
ISBN: 9781633372146
Category : Fiction
Languages : en
Pages : 408
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Book Description
SOMEONE LETS FARMER'S COWS OUT. Fueled by idealism and curiosity, the herd follows a bike path into the big city, chasing a dream of a new way of life. The good-natured cattle make lots of friends, but life in town is complicated. They encounter religion, local politics, and manicured lawns. Meanwhile, Farmer is frantically searching for the wayward cows, racing to save them from the perils of celebrity and the urban machine before it's too late.
Author: Youngme Moon
Publisher: Currency
ISBN: 030746086X
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.
Author: Nathan Luff
Publisher:
ISBN: 9781760971069
Category :
Languages : en
Pages : 144
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Book Description
Barny the Lamb and his friends are sick of being picked on. So they decide to form a gang to show everyone that they are not as soft as they look. But how do three fluffy friends stand up to a cunning fox, a gigantic cat, and a bull with behavioural issues?
Author: Linda Kohanov
Publisher: New World Library
ISBN: 1608683710
Category : Pets
Languages : en
Pages : 466
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Book Description
Linda Kohanov is beloved for her groundbreaking articulation of “the way of the horse,” an experiential wisdom known to riders for centuries but little studied or adapted to off-horse use. Now Kohanov takes those horse-inspired insights on the nonverbal elements of exceptional communication and leadership into the realms of our workplaces and relationships. Here we explore the benefits of “nonpredatory power” in developing assertiveness, fostering creativity, dealing with conflict, and heightening mind-body awareness. In “A Brief History of Power,” the first part of this far-reaching book, Kohanov profiles cultural innovators who employed extraordinary nonverbal leadership skills to change history, usually on horseback: Winston Churchill, George Washington, Alexander the Great, and Siddhartha Gautama (the Buddha), among others. She also draws on the behavior of mature horse herds, as well as the herding cultures of Africa and Mongolia, to debunk theories of dominance hierarchies, challenge ingrained notions of “survival of the fittest,” and demonstrate the power of a consensual leadership in which governing roles are fluid. Kohanov then adapts these lessons into twelve powerful guiding principles we can all incorporate into our work and personal lives. Eloquent and provocative, this is horse sense for everyone who seeks to thrive in the herds we all run in — our communities, careers, families, and friendships.
