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Author: Alexandra Watkins
Publisher: Berrett-Koehler Publishers
ISBN: 1626561885
Category : Business & Economics
Languages : en
Pages : 87
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Book Description
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.
Author: Alexandra Watkins
Publisher: Berrett-Koehler Publishers
ISBN: 1626561885
Category : Business & Economics
Languages : en
Pages : 87
Get Book Here
Book Description
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.
Author: Brad Flowers
Publisher: Entrepreneur Press
ISBN: 1613084234
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests
Author: Sheri Lynch
Publisher: Macmillan
ISBN: 9780312318321
Category : Family & Relationships
Languages : en
Pages : 244
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Book Description
Dr. Spock may tell moms to trust their instincts, but a Misfit Mommy wants to do everything but. Mommies-to-be who feel like frauds and impostors won't feel alone anymore with this insightful and laugh-out-loud guide.
Author: Jeremy Pearsons
Publisher: Legacy Creative Group
ISBN: 9781604630176
Category :
Languages : en
Pages : 279
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Book Description
God is ________. How do you fill in that blank? Is God a good and loving Father or an angry judge just waiting for us to make a mistake? God has introduced Himself to mankind in very pronounced ways. While some have recognized Him, still there are those who have encountered Him and had no idea who they were talking to. Which one are you? Would you instantly recognize God if you saw Him? Heard Him? What if He weren¿t wearing His name tag? You no longer have to be confused by conflicting opinions and theories. Hello. My Name is God. will help you fill in the blank with the truth of who He really is.
Author: Max Miller
Publisher: Author House
ISBN: 1496922980
Category : Biography & Autobiography
Languages : en
Pages : 36
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Book Description
A collection of essays and drawings by Max Miller, a 12 year old boy on the autism spectrum. Max explains to the reader about what life is like with autism, providing insight into the autistic mind through the words and drawings of a child on the spectrum.
Author: Amy Reed
Publisher: Penguin
ISBN: 0593109732
Category : Young Adult Fiction
Languages : en
Pages : 338
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Book Description
For fans of The Grace Year and We Were Liars comes a mesmerizing, can't-put-it-down psychological thriller—a gender-flipped YA Great Gatsby that will linger long after the final line On wealthy Commodore Island, Fern is watching and waiting—for summer, for college, for her childhood best friend to decide he loves her. Then Ivy Avila lands on the island like a falling star. When Ivy shines on her, Fern feels seen. When they're together, Fern has purpose. She glimpses the secrets Ivy hides behind her fame, her fortune, the lavish parties she throws at her great glass house, and understands that Ivy hurts in ways Fern can't fathom. And soon, it's clear Ivy wants someone Fern can help her get. But as the two pull closer, Fern's cozy life on Commodore unravels: drought descends, fires burn, and a reckless night spins out of control. Everything Fern thought she understood—about her home, herself, the boy she loved, about Ivy Avila—twists and bends into something new. And Fern won't emerge the same person she was. An enthralling, mind-altering fever dream, Tell Me My Name is about the cost of being a girl in a world that takes so much, and the enormity of what is regained when we take it back. New York Times: "13 Y.A. Books to Add to Your Reading List This Spring" "A lush, gorgeously crafted page-turner." —Jennifer Mathieu, author of Moxie “Absolutely took my breath away.” —Geek Mom ★ "As much Hitchcockian suspense as Fitzgerald’s tarnished glitz." —BCCB (starred review) “A kaleidoscope of light and shadow that will keep you flipping page after page.” —Amber Smith, author of The Way We Used to Be “Only Amy Reed could write a novel this dark, this gorgeous, this forward-looking while speaking to our present moment.” —Wiley Cash, author of A Land More Kind Than Home "The best kind of literary thriller—one with as much conscience as pulse." —Brendan Kiely, co-author of All American Boys “I haven’t felt this way since reading We Were Liars—mind blown.” —Jaye Robin Brown, author of Georgia Peaches and Other Forbidden Fruit ★ "Immersive [and] smartly written.” —SLJ (starred review) "This novel is amazing . . . A pulsating, hypnotic retelling.” —Lilliam Rivera, author of The Education of Margot Sanchez “Relentlessly compelling . . . Reed's latest is a literary thrill ride.” —Kelly Jensen, author of (Don’t) Call Me Crazy and editor at BookRiot "Takes the unreliable narrator to new levels . . . Mesmerizing." —SLC “[A] harrowing tale of personal trauma in a violently polarized society.” —Kirkus “A compelling and propulsive thriller.” —Jeff Zentner, author of The Serpent King "I barely breathed the last 100 pages. Simply stunning.” —Megan Shepherd, author of The Madman's Daughter
Author: Todd Parr
Publisher: Little, Brown Books for Young Readers
ISBN: 031653398X
Category : Juvenile Fiction
Languages : en
Pages : 36
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Book Description
New York Times bestselling author Todd Parr uses his signature blend of playfulness and sensitivity to explore the value and joy in being kind to others. With his colorful illustrations, playful humor, and inclusive storytelling, beloved author Todd Parr has long been a favorite among young readers and caregivers. His books promote an essential message of love and acceptance that is inspiring, empowering, and accessible. Kindness is listening. Kindness is saying sorry. Kindness is helping things grow. With his trademark bright colors and bold lines, Todd Parr takes on a topic more important than ever: being kind to each other. No matter what, you can always choose to be kind—and what a wonderful thing to be! The Kindness Book is the perfect introduction to a timely and timeless concept, and a great way to instill empathy from a young age.
Author: Jeremy Miller
Publisher: Page Two
ISBN: 1989025609
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Miller delivers a proven, step-by-step brand naming process to create an unforgettable name. The book explains to readers what to do every step of the way--right down to exercises to generate lots of naming ideas to techniques on how to test which names resonate the most.most.
Author: Nat Amoore
Publisher: Penguin Group Australia
ISBN: 1760147117
Category : Juvenile Fiction
Languages : en
Pages : 237
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Book Description
Green Peas is our name and pranking’s our game! A symphony of alarm clocks at assembly? Yep, that was us. A stampede of fluffy guinea pigs? It’s next on our agenda. But for me, Cookie and Zeke, it’s about more than just fun. We’re determined to make a difference. And when the adults won’t listen, us kids will find a way to be heard – as long as we can stay out of detention! No activist is too small, no prank too big... and things are about to get personal.
Author: Eli Altman
Publisher:
ISBN: 9781734248302
Category :
Languages : en
Pages :
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Book Description
DON'T CALL IT THAT is a step-by-step workbook that will guide you through the naming process. A Hundred Monkeys Creative Director, Eli Altman, will help you develop attention grabbing names that speak to your audience and establish the seed of your brand.
