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Author: Ken Belson
Publisher: John Wiley & Sons (Asia) Pte. Limited
ISBN:
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Now in paperback, the inside story of the cartoon kitty that became a multibillion-dollar global enterprise The only business book to offer an in-depth exploration of the Hello Kitty phenomenon, Hello Kitty tells the amazing story of how the Japanese company Sanrio bucked the odds and transformed a bulbous, all-but-featureless cartoon critter into a multibillion-dollar global business powerhouse. Readers will learn how and why the Hello Kitty brand clicked with children and adults, across cultures, and how it continues to successfully compete, internationally, with Disney and Warner Brothers. This book is packed with valuable lessons about the awesome power of branding, marketing, and licensing to capture the hearts and minds of consumers. Ken Belson (Tokyo, Japan) covers Japanese business, economics, and government policy for the New York Times. His work has also appeared in BusinessWeek, Fortune, Bloomberg News, the International Herald Tribune, and Barron's, among others. Brian Bremner (Tokyo, Japan) currently serves as Asia Economics Editor for BusinessWeek and writes a weekly column called "Eye on Japan" for BusinessWeek Online.
Author: Ken Belson
Publisher: John Wiley & Sons (Asia) Pte. Limited
ISBN:
Category : Business & Economics
Languages : en
Pages : 226
Get Book Here
Book Description
Now in paperback, the inside story of the cartoon kitty that became a multibillion-dollar global enterprise The only business book to offer an in-depth exploration of the Hello Kitty phenomenon, Hello Kitty tells the amazing story of how the Japanese company Sanrio bucked the odds and transformed a bulbous, all-but-featureless cartoon critter into a multibillion-dollar global business powerhouse. Readers will learn how and why the Hello Kitty brand clicked with children and adults, across cultures, and how it continues to successfully compete, internationally, with Disney and Warner Brothers. This book is packed with valuable lessons about the awesome power of branding, marketing, and licensing to capture the hearts and minds of consumers. Ken Belson (Tokyo, Japan) covers Japanese business, economics, and government policy for the New York Times. His work has also appeared in BusinessWeek, Fortune, Bloomberg News, the International Herald Tribune, and Barron's, among others. Brian Bremner (Tokyo, Japan) currently serves as Asia Economics Editor for BusinessWeek and writes a weekly column called "Eye on Japan" for BusinessWeek Online.
Author: Michele Chen Chock
Publisher: Quirk Books
ISBN: 1594747075
Category : Cooking
Languages : en
Pages : 98
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Book Description
No one does sweet like Hello Kitty! Filled with simple recipes, beautiful yet playful photography, and Hello Kitty’s signature charm, The Hello Kitty Baking Book is a cookbook that’s yummy through and through. From Hello Kitty Cake Pops to Chococat Cake and Pretty Bow Pumpkin Pie, there’s something for everyone to make and enjoy. Featuring over two dozen easy-to-follow recipes, The Hello Kitty Baking Book is the perfect cookbook for anyone who loves Hello Kitty, desserts, or both!
Author: Angela S Choi
Publisher: Simon and Schuster
ISBN: 1440530807
Category : Fiction
Languages : en
Pages : 244
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Book Description
On the outside, twenty-eight-year-old Fiona Yu appears to be just another Hello Kitty--an educated, well-mannered Asian American woman. Secretly, she feels torn between the traditional Chinese values of her family and the social mores of being an American girl. To escape the burden of carrying her family's honor, Fiona decides to take her own virginity. In the process, she makes a surprising discovery that reunites her with a long-lost friend, Sean Killroy. Sean introduces her to a dark world of excitement, danger, cunning, and cruelty, pushing her to the limits of her own morality. But Fiona's father throws her new life into disarray when he dupes her into an overnight trip that results in a hasty engagement to Don Koo, the spoiled son of a wealthy chef. Determined to thwart her parents' plans to marry her off into Asian suburbia, Fiona seeks her freedom at any price. How far will she go to bury the Hello Kitty stereotype forever? Fiona's journey of self-discovery is biting and clever as she embraces her true nature and creates her own version of the American Dream, eliminating--without fear or remorse--anyone who stands in her way.
Author: Sanrio Company
Publisher: Harry N. Abrams
ISBN: 9781419707995
Category : Juvenile Fiction
Languages : en
Pages : 14
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Book Description
Hello Kitty and her friends enjoy the delights of autumn, from colorful leaves and pumpkins to football and hayrides.
Author: Roger Priddy
Publisher: Macmillan
ISBN: 0312517696
Category : Juvenile Nonfiction
Languages : en
Pages : 16
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Book Description
"Created for St. Martin's Press by Priddy Books"--Page 4 of cover.
Author: Mei Li Lee
Publisher: Quirk Books
ISBN: 1594747091
Category : Crafts & Hobbies
Languages : en
Pages : 98
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Book Description
Hello Kitty Crochet is all about cute: the whimsical world of Hello Kitty and her Sanrio friends meets the Japanese art of amigurumi, or crocheted dolls. With easy-to-make patterns for adorable characters and accessories, Hello Kitty Crochet allows you to make all your favorites, new and old, from Badtz-Maru and My Melody to Pekkle, Purin, and Little Twin Stars. Whether you’re a seasoned crocheter or have never picked up a hook, you’ll find helpful tips and how-tos for creating kawaii crafts. It’s the perfect way for crafters and cuteness lovers alike to celebrate the 40th anniversary of Japan’s most famous kitty.
Author: Anita Yasuda
Publisher: Schiffer Publishing
ISBN: 9780764323522
Category : Character toys
Languages : en
Pages : 128
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Book Description
Celebrate all that is Hello Kitty*R with this insiders glimpse into her amazing world. 600 gorgeous photographs illustrate the variety of fun, rare, and one-of-a-kind creations that her image has inspired. For the first time, photographs from the Kitty 30th Anniversary exhibit come to North America in this not-to-be missed book!This book is packed full of relevant information, fun filled facts, travel info and even Kitty quotes and trivia.
Author: Higashi/Glaser Design Inc.
Publisher:
ISBN:
Category : Juvenile Fiction
Languages : en
Pages : 44
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Book Description
Each double-page spread presents information about a country around the world and includes "Hello" in the language of that country.
Author: Pi Kids
Publisher: Pi Kids
ISBN: 9781450863780
Category : Cats
Languages : en
Pages : 0
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Book Description
Join Hello Kitty and her friends in this Look and Find adventure. Seven brightly illustrated scenes will prompt the reader to find several objects in each picture. For added fun, there are seven activities in the back of the book with an early learning focus for you and your child to complete together.
Author: Kate T. Williamson
Publisher: Harry N. Abrams
ISBN: 9780810949386
Category : Humor
Languages : en
Pages : 0
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Book Description
Hello Kitty travels around the world in reality and in her imagination--dancing in a Hawaiian sunset and reflecting in a Japanese garden.
