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Author: Claire Madden
Publisher: Hello Clarity
ISBN: 0648170411
Category : Social Science
Languages : en
Pages : 262
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Book Description
Author: Claire Madden
Publisher: Hello Clarity
ISBN: 0648170411
Category : Social Science
Languages : en
Pages : 262
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Book Description
Author: Corey Seemiller
Publisher: John Wiley & Sons
ISBN: 1119143454
Category : Education
Languages : en
Pages : 325
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Book Description
Say Hello to Your Incoming Class—They're Not Millennials Anymore Generation Z is rapidly replacing Millennials on college campuses. Those born from 1995 through 2010 have different motivations, learning styles, characteristics, skill sets, and social concerns than previous generations. Unlike Millennials, Generation Z students grew up in a recession and are under no illusions about their prospects for employment after college. While skeptical about the cost and value of higher education, they are also entrepreneurial, innovative, and independent learners concerned with effecting social change. Understanding Generation Z's mindset and goals is paramount to supporting, developing, and educating them through higher education. Generation Z Goes to College showcases findings from an in-depth study of over 1,100 Generation Z college students from 15 vastly different U.S. higher education institutions as well as additional studies from youth, market, and education research related to this generation. Authors Corey Seemiller and Meghan Grace provide interpretations, implications, and recommendations for program, process, and curriculum changes that will maximize the educational impact on Generation Z students. Generation Z Goes to College is the first book on how this up-and-coming generation will change higher education.
Author: Hana Ben-Shabat
Publisher:
ISBN: 9781734720402
Category :
Languages : en
Pages :
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Book Description
Generation Z doesn't play by the same rules or wait for permission. They don't stand for social injustice or splash cash with reckless abandon. They innovate. They influence. They side-hustle. They disrupt. Their arrival is changing everything we know about culture, work, and commerce and understanding who they are and how they think and behave will be crucial to educators, business leaders, and policy makers alike. Born between 1998 and 2016, this 78-million-strong cohort of young Americans is a generation like no other. They have never known a world without a search engine, cell phone, or social media and they grew up amidst constant economic, social, and political changes that have shaped their values. The combined effect of the two - technology and values - is creating a new set of norms and behaviors that will not only challenge everything we know about business but will also trickle up and spread to other generations. Getting to know Gen Z is therefore a business imperative and Gen Z 360 is your ultimate guide for what's to come. Based on in-depth research and years of experience advising global brands and retailers, author Hana Ben-Shabat-an award-winning management consultant and founder of research firm Gen Z Planet- not only describes the unique characteristics of this upcoming generation, but also digs deeper into the "why", explaining what's behind the change and thus what it will take to navigate it. From how to recruit, train, and integrate this hardworking and hungry generation into today's multigenerational workforce, through to how to market to them - Gen Z 360 is packed with insights and no-nonsense guidance that can make all the difference during one of the most transformative periods in business history.Believing that if you want to know a generation, just ask "what's your biggest dream," Ben-Shabat in her ongoing research collected thousands of dream statements from Gen Zers. With the help of artists from all around the world, a selected number of these statements turned into illustrations. These are shared throughout the book, providing a unique perspective into the hearts and minds of this generation.
Author: Sarah Weise
Publisher: Bixa
ISBN: 9781717836793
Category :
Languages : en
Pages : 232
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Book Description
In InstaBrain, you will learn: - Where they go for different types of content - What draws them in - How they make a buying decision - What keeps them coming back - How to tailor your marketing strategy for this new generation If you don't know this about Generation Z, you'll be out of business before you can say "IG."
Author: Gregg L. Witt
Publisher: Kogan Page Publishers
ISBN: 0749482494
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
Generation Z has enormous spending power yet is one of the most challenging cohorts to reach. Ensure your brand stays tuned-in to the demographic's impatience, confidence and evolving trends. Generation Z is projected to be the largest consumer demographic in history, driving a forecast from the HRC Retail Advisory of 40% of all US consumer spending, and another 40% of all consumers in the US, Europe and BRIC by 2020 (Brazil, Russia, India, China), according to other sources. Embodying an unrelenting relationship with information and mobile technology from a young age, Generation Z's ecosystem is infinitely more complex and varied than any generation before, which can be daunting for any marketer trying to keep up. The Gen Z Frequency offers a comprehensive guide for any brand or organization trying to reach this demographic, covering fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. It is woven with fascinating case studies and real-world stories from the trenches, plus key insights from leading youth brands and Gen Z themselves. Whether you are new to marketing or a seasoned expert, The Gen Z Frequency is the ultimate resource for tuning in to Generation Z.
Author: William Shakespeare
Publisher: Random House Books for Young Readers
ISBN: 055353548X
Category : Young Adult Fiction
Languages : en
Pages : 114
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Book Description
Romeo and Juliet, one of the greatest love stories ever told . . . in texts?! Imagine: What if those star-crossed lovers Romeo and Juliet had smartphones? A classic is reborn in this fun and funny adaptation of one of Shakespeare’s most famous plays! Two families at war. A boy and a girl in love. A secret marriage gone oh-so-wrong. 3h8. The classics just got a whole lot more interesting. ;) tl;dr A Shakespeare play told through its characters texting with emojis, checking in at certain locations, and updating their relationship statuses. The perfect gift for hip theater lovers and teens. A glossary and cast of characters are included for those who need it. For example: tl;dr means too long; didn’t read.
Author: Jason R. Dorsey
Publisher: HarperCollins
ISBN: 0062970305
Category : Business & Economics
Languages : en
Pages : 279
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Book Description
The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees and trendsetters. Gen Z changes everything. Today’s businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. Leaders need answers now as gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters. The companies that quickly and comprehensively adapt to Gen Z thinking will be the winners for the next twenty years. Those that don’t will be the losers or become extinct. Zconomy is the comprehensive survival guide on how leaders must understand and embrace Generation Z. Researched and written by Dr. Denise Villa and Jason Dorsey from The Center for Generational Kinetics, the insights in Zconomy are based on their extensive research, they’ve led more than 60 generational studies, and their work with more than 500 companies around the world. In Zconomy, Dr. Villa and Dorsey answer: Who is Gen Z? What do employers, marketers, and sales leaders need to know? And, most importantly, what should leaders do now? This is the critical moment for leaders to understand and adapt to Gen Z or become irrelevant. Gen Z is already reshaping the world of business and this change is only going to accelerate. Zconomy is the definitive manual that will prepare any executive, manager, entrepreneur, HR or marketing professional to successfully unlock the powerful potential of this emerging generation at this pivotal time.
Author: Anne Helen Petersen
Publisher: Mariner Books
ISBN: 0358561841
Category : History
Languages : en
Pages : 321
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Book Description
An incendiary examination of burnout in millennials--the cultural shifts that got us here, the pressures that sustain it, and the need for drastic change
Author: Nikolaos Stylos
Publisher: Springer Nature
ISBN: 3030706958
Category : Business & Economics
Languages : en
Pages : 350
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Book Description
Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.
Author: Liza Ireni Saban
Publisher: State University of New York Press
ISBN: 1438490798
Category : Political Science
Languages : en
Pages : 229
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Book Description
Making the Public Service Millennial explores how a new generation of public service employees affects the dynamics of continuity and change in public management and ethics. The book begins with the premise that Generation Y poses new challenges for public management, which will lead to changes in work-related values, rules, structures, and behaviors in the public service system. Will the soon-future leaders of today's public organizations pose new challenges for public management? How will this cohort cope with ethically-questionable behaviors? Given these questions, the potential strategic value of an empirical, cohort-based approach to ethical decision-making in the public service suggests interesting managerial implications for the effective incorporation of ethics into the management of public organizations. With implications for many types of organizations, and particularly for public sector organizations in democratic societies, managers across organizations should view generational differences not merely as a demographic variable, but as manifestations of broader social trends that may undermine established public management practices and organizational climates.
