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Author: John Hegarty
Publisher: Thames & Hudson
ISBN: 0500771928
Category : Design
Languages : en
Pages : 102
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Book Description
We're all creative, but only some of us will be lucky enough to earn our living by it. Creativity isn't an occupation. It's a preoccupation. It invents, perfects and defines our world. It explains and entertains us. But what drives creativity? Inspires it? Sustains it? Written and delightfully illustrated by one of the leaders in creative thinking, 'Hegarty on Creativity' is insightful, stimulating, amusing and radical. This is one of the few books that can change your life.
Author: John Hegarty
Publisher: Thames & Hudson
ISBN: 0500771928
Category : Design
Languages : en
Pages : 102
Get Book Here
Book Description
We're all creative, but only some of us will be lucky enough to earn our living by it. Creativity isn't an occupation. It's a preoccupation. It invents, perfects and defines our world. It explains and entertains us. But what drives creativity? Inspires it? Sustains it? Written and delightfully illustrated by one of the leaders in creative thinking, 'Hegarty on Creativity' is insightful, stimulating, amusing and radical. This is one of the few books that can change your life.
Author: John Hegarty
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 0
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Book Description
Creativity isn't an occupation; it's a preoccupation. It is challenge for everyone in the modern world from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation. From Renaissance art to rock 'n' roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including 'Good is the Enemy of Great', 'Respect Don't Revere', 'Get Angry', and 'Bad Weather' relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty's own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding.
Author: John Hegarty
Publisher:
ISBN: 9780500515563
Category : Advertising
Languages : en
Pages : 0
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Book Description
John Hegarty is one of the worlds most famous advertising creatives. Packed with generous, engaging and witty advice, 'Hegarty on Advertising' contains over four decades worth of wisdom from the man behind hugely influential campaigns for brands such as Levi Strauss, Audi, Boddingtons and Unilever.
Author: John Hegarty
Publisher: Thames & Hudson
ISBN: 0500773971
Category : Design
Languages : en
Pages : 382
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Book Description
First published by Thames & Hudson in 2011, this is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, among many, many other highly successful campaigns for major brands. This revised and expanded edition discusses the changes that have taken place in the advertising industry and Hegartys own career since the original book was first published in 2011. One new section Why Im now parking my ideas in a garage discusses Hegartys new company, The Garage. In the other new section From Unilever to the UN via a llama Hegarty talks predominantly about the ad he did for the UNs Global Goals for their Sustainable Development campaign. Note: Best viewed on a colour device
Author: James Webb Young
Publisher:
ISBN: 9781794156494
Category :
Languages : en
Pages : 31
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Book Description
A practical step-by-step technique for sparking breakthrough creativity in any field. Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject.
Author: Dave Trott
Publisher: Pan Macmillan
ISBN: 1447248392
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times Life is a zero-sum game. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
Author: Pete Barry
Publisher:
ISBN: 9780500516232
Category : Advertising
Languages : en
Pages : 296
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Book Description
Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College
Author: John Hegarty
Publisher: Thames & Hudson
ISBN: 0500771936
Category : Business & Economics
Languages : en
Pages : 102
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Book Description
A look into what lies behind creativity from one of the advertising industry's leading players Creativity isn’t an occupation; it’s a preoccupation. It is challenge for everyone in the modern world—from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation. From Renaissance art to rock ‘n’ roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including “Good is the Enemy of Great,” “Respect Don’t Revere,” “Get Angry,” and “Bad Weather” relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty’s own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding.
Author: John Lobell
Publisher:
ISBN: 9780692430446
Category : Creative ability
Languages : en
Pages : 0
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Book Description
"In this ... book you will enter the worlds of modern art, current movies and television dramas, new technologies, and cutting edge science. You will see familiar figures examined in surprising ways: musicians, including Mozart, Stravinsky, and the Beatles; artists, including Van Gogh, Picasso, and Warhol; writiers, including Twian, Joyce, and Rowling; scientists, including Darwin, Einstein and Wolfram; and business leaders, including Jobs, Zuckerberg, and Karp." -- Page [4] of cover.
Author: Naomi Klein
Publisher: Macmillan
ISBN: 9780312203436
Category : Business & Economics
Languages : en
Pages : 520
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Book Description
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
