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Author:
Publisher: DIANE Publishing
ISBN: 0788100807
Category : Communication in medicine
Languages : en
Pages : 144
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Book Description
Discusses key principles relative to specific steps in health communications program development, and includes examples of their use. Covers: planning and strategy selection, selecting channels and materials, developing materials and pretesting (pretesting -- what it can and cannot do, pretesting methods, plan and conduct pretests), implementing your program, assessing effectiveness, feedback to refine program and more. Each chapter includes a 3selected readings2 section. Includes: information sources, sample forms, glossary, bibliography, etc. Photos and drawings.
Author:
Publisher: DIANE Publishing
ISBN: 0788100807
Category : Communication in medicine
Languages : en
Pages : 144
Get Book Here
Book Description
Discusses key principles relative to specific steps in health communications program development, and includes examples of their use. Covers: planning and strategy selection, selecting channels and materials, developing materials and pretesting (pretesting -- what it can and cannot do, pretesting methods, plan and conduct pretests), implementing your program, assessing effectiveness, feedback to refine program and more. Each chapter includes a 3selected readings2 section. Includes: information sources, sample forms, glossary, bibliography, etc. Photos and drawings.
Author: Renata Schiavo
Publisher: John Wiley & Sons
ISBN: 1118040961
Category : Medical
Languages : en
Pages : 326
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Book Description
Health Communication: From Theory to Practice is a much needed resource for the fast-growing field of health communication. It combines a comprehensive introduction to current issues, theories, and special topics in health communication with a hands-on guide to program development and implementation. While the book is designed for students, professionals and organizations with no significant field experience, it also includes advanced topics for health communication practitioners, public health experts, researchers, and health care providers with an interest in this field.
Author: Claudia Parvanta
Publisher: Jones & Bartlett Learning
ISBN: 0763771155
Category : Health & Fitness
Languages : en
Pages : 443
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Book Description
Health Behavior, Education, & Promotion
Author: Teresa L. Thompson
Publisher: Routledge
ISBN: 1136931678
Category : Business & Economics
Languages : en
Pages : 691
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Book Description
The Routledge Handbook of Health Communication brings together the current body of scholarly work in health communication. With its expansive scope, it offers an introduction for those new to this area, summarizes work for those already learned in the area, and suggests avenues for future research on the relationships between communicative processes and health/health care delivery. This second edition of the Handbook has been organized to reflect the goals of health communication: understanding to make informed decisions and to promote formal and informal systems of care linked to health and well-being. It emphasizes work in such areas as barriers to disclosure in family conversations and medical interactions, access to popular media and advertising, and individual searches online for information and support to guide decisions and behaviors with health consequences. This edition also adds an overview of methods used in health communication and the unique challenges facing health communication researchers applying traditional methods to efforts to gain reliable and valid evidence about the role of communication for health. It introduces the promise of translational research being conducted by health communication researchers from multiple disciplines to form transdisciplinary theories and teams to increase the well-being of not only humans but the systems of care within their nations. Arguably the most comprehensive scholarly resource available for study in this area, the Routledge Handbook of Health Communication serves an invaluable role and reference for students, researchers, and scholars doing work in health communication.
Author: Michael P. Pagano, PhD, PA-C
Publisher: Springer Publishing Company
ISBN: 0826124429
Category : Medical
Languages : en
Pages : 298
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Book Description
Promotes an interdisciplinary approach to the study of health communication According to the Joint Commission, over 75% of all serious medical errors in this country result from miscommunication. Based in these adverse realities and the author philosophy that communication is a clinical skill integral to effective health care delivery, this comprehensive text addresses thetheories and abilities needed by all health care providers. The only text written specifically for students of nursing, medicine, physical therapy,pharmacy, dentistry, physician assistants and opticians, this book incorporates recommendations for specific multimedia, suggestions for class discussion and interactive case studies to provide a rich and multi-perspective learning experience for gaining optimal expertise in effective health communication The author underscores the importance of developing and maintaining successful relationships with patients, peers, and colleagues as a cornerstone ofeffective health care outcomes. With an emphasis on interactive learning, the text utilizescommunication theories to analyze verbal and non-verbalbehaviors in diverse health care contexts and assess which are more effective and why. Summaries at the end of each chapter discuss health communicationoutcomes. Chapters cover interpersonal and gendered communication, provider-patient communication, intercultural communication, organizationalcommunication, team communication, malpractice, palliative care, end-of-life communication, and many other topics. Key Features: Fosters a patient-centered, interdisciplinary, multidimensional learning experience for health care students Recommends experiential learning using videos, films, and related discussion exercises Presents case study role-plays Provides companion case study resource to enhance learning objectives
Author: Kevin B. Wright
Publisher: John Wiley & Sons
ISBN: 1118339835
Category : Language Arts & Disciplines
Languages : en
Pages : 539
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Book Description
This popular and engaging text on health communication is now revised and updated in a second edition that incorporates recent research and boasts new material on topics such as crisis communication, social disparities in health, and systemic reform. Fully revised second edition of this popular and authoritative text Includes fresh material on topics such as crisis communication, health care reform, global health issues, and political issues in health communication New case studies, examples, and updated glossary keep the work relevant and student-friendly Provides effective strategies for healthcare organizations and individuals in communicating with patients Updated and enhanced online resources, including PowerPoint slides, test bank, and instructors manual, available upon publication at www.wiley.com/go/wright
Author: Claudia Parvanta
Publisher: Jones & Bartlett Learning
ISBN: 1284175022
Category : Education
Languages : en
Pages : 1054
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Book Description
Health Communication: Strategies and Skills for a New Era provides a practical process model for developing a health communication intervention. The book also explores exposure to media and how it shapes our conceptions of health and illness. Using a life stages and environments approach, the book touches on the patient role and how we ‘hear’ information from health care providers as well as guidance on how to be a thoughtful consumer of health information.
Author: Colleen Derkatch
Publisher: JHU Press
ISBN: 1421445298
Category : Medical
Languages : en
Pages : 270
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Book Description
How and why the idea of wellness holds such rhetorical—and harmful—power. In Why Wellness Sells, Colleen Derkatch examines why the concept of wellness holds such rhetorical power in contemporary culture. Public interest in wellness is driven by two opposing philosophies of health that cycle into and amplify each other: restoration, where people use natural health products to restore themselves to prior states of wellness; and enhancement, where people strive for maximum wellness by optimizing their body's systems and functions. Why Wellness Sells tracks the tension between these two ideas of wellness across a variety of sources, including interviews, popular and social media, advertising, and online activism. Derkatch examines how wellness manifests across multiple domains, where being "well" means different things, ranging from a state of pre-illness to an empowered act of good consumer-citizenship, from physical or moral purification to sustenance and care, and from harm reduction to optimization. Along the way, Derkatch demonstrates that the idea of wellness may promise access to the good life, but it serves primarily as a strategy for coping with a devastating and overwhelming present. Drawing on scholarship in the rhetoric of health and medicine, the health and medical humanities, and related fields, Derkatch offers a nuanced account of how language, belief, behavior, experience, and persuasion collide to produce and promote wellness, one of the most compelling—and harmful—concepts that govern contemporary Western life. She explains that wellness has become so pervasive in the United States and Canada because it is an ever-moving, and thus unachievable, goal. The concept of wellness entrenches an individualist model of health as a personal responsibility, when collectivist approaches would more readily serve the health and well-being of whole populations.
Author: Hyunyi Cho
Publisher: SAGE
ISBN: 1412986559
Category : Language Arts & Disciplines
Languages : en
Pages : 297
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Book Description
"This text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs. This book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing. Key features: &• theory-based message design links theory and practice by explaining how psychosocial theories of behaviour change can be used to design effective health communication messages &• audience-centered message design provides clarity on how diverse audiences' cultures, beliefs, barriers, and needs can be effectively addressed &• suggested further readings guide students through additional theory and research &• end-of-chapter discussion questions encourage critical thinking about the implication of each chapter on future theory, research, and practice relevant to health communication message design and evaluation "--Pubisher.
Author: Rafael Obregon
Publisher: John Wiley & Sons
ISBN: 1118241908
Category : Language Arts & Disciplines
Languages : en
Pages : 680
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Book Description
International in scope, The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change Brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wide range of communication approaches in current global health programs Offers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about health Adopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches
