Head's Broadcasting in America PDF Download
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Author: Michael A. McGregor
Publisher: Routledge
ISBN: 1317347927
Category : Business & Economics
Languages : en
Pages : 692
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Book Description
This book documents the dramatic changes in the field of electronic media in the past decade and provides informed insights in the exciting, and changes yet to come. It examines the transition in broadcasting from analog to digital transmission and the changing business models of electronic media.
Author: Michael A. McGregor
Publisher: Routledge
ISBN: 1317347927
Category : Business & Economics
Languages : en
Pages : 692
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Book Description
This book documents the dramatic changes in the field of electronic media in the past decade and provides informed insights in the exciting, and changes yet to come. It examines the transition in broadcasting from analog to digital transmission and the changing business models of electronic media.
Author: Sydney W. Head
Publisher:
ISBN: 9780395206454
Category : Broadcasting
Languages : en
Pages : 112
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Book Description
Author: Sydney W. Head
Publisher: Allyn & Bacon
ISBN:
Category : Business & Economics
Languages : en
Pages : 484
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Book Description
As the best-selling text in its market for more than thirty-five years, Broadcasting in America distinguishes itself by presenting electronic media both as products of contemporary social forces and as social forces in their own right. This text will introduce you to the exciting changes taking place in electronic media. It will help you examine the emerging information infrastructure and the accelerating convergence of various electronic media forms. It will also help you examine the role electronic media plays in many academic areas, ranging from economics to law, from history to social science. You will find this industry more accessible as you experience broadcasting dually through the people and the products that have shaped the history of this medium and through your own experiences with broadcasting in your daily life.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 629
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Book Description
Author: Sydney W. Head
Publisher:
ISBN:
Category :
Languages : en
Pages : 642
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Book Description
Author: Sydney W. Head
Publisher:
ISBN:
Category :
Languages : en
Pages : 642
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Book Description
Author: Michael J. Porter
Publisher:
ISBN:
Category : Broadcasting
Languages : en
Pages : 326
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Book Description
Author: Roger D. Wimmer
Publisher: Houghton Mifflin Harcourt (HMH)
ISBN: 9780395296240
Category : Broadcasting
Languages : en
Pages : 193
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Book Description
Author: Sydney W. Head
Publisher:
ISBN: 9780395529362
Category : Social Science
Languages : en
Pages : 288
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Book Description
Author: Michele Hilmes
Publisher: Cengage Learning
ISBN: 9781424069293
Category : Broadcasting
Languages : en
Pages : 496
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Book Description
ONLY CONNECT, International Edition is a comprehensive history of American broadcasting from its earliest days in radio, through the rise of television, to the current era of digital media and the Internet. It presents broadcasting as a vital component of American cultural identity, placing the development of U.S. radio, television, and new media in the context of social and cultural change. Each chapter opens with a discussion of the historical period, thoroughly traces the development of media policy, the growth of media industries, and the history of U.S. broadcast programming, and closes with a look at the major ways that radio and television have been understood and discussed throughout American history.
