Headline Writing

Headline Writing PDF Author: Sunil Saxena
Publisher: SAGE
ISBN: 9780761934219
Category : Language Arts & Disciplines
Languages : en
Pages : 218

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Book Description
The importance of a headline for a news item hardly needs to be emphasized. It is perhaps the single most important factor that draws the reader`s attention to a story. Thus, while writing a compelling headline is a priority for anyone working on a news desk, this task is not easy to accomplish. This book treats headline writing as a craft that can be learnt, a skill that can be honed and perfected. It examines in detail the basic elements of a headline and explains the best way to assemble them in order to write an arresting one. Sunil Saxena carefully examines the different kinds of headlines and the advantages and disadvantages of each style of writing. The book instructs the reader in: - The functions of a headline - The way to write a headline - The different kinds of headlines - The do`s and don`ts of headline writing The author also focuses on writing headlines for the Internet, a skill that is essential in the age of new media and technology. The book is well illustrated by examples and images from newspapers and news magazines. All these have been taken from the Indian media, so that readers can relate to the subject more easily. Exercises and highlighted points at the end of each chapter are useful tools for students of journalism to whom this book will appeal primarily. It will be equally useful for professional journalists.

Headline Writing

Headline Writing PDF Author: Sunil Saxena
Publisher: SAGE
ISBN: 9780761934219
Category : Language Arts & Disciplines
Languages : en
Pages : 218

Get Book Here

Book Description
The importance of a headline for a news item hardly needs to be emphasized. It is perhaps the single most important factor that draws the reader`s attention to a story. Thus, while writing a compelling headline is a priority for anyone working on a news desk, this task is not easy to accomplish. This book treats headline writing as a craft that can be learnt, a skill that can be honed and perfected. It examines in detail the basic elements of a headline and explains the best way to assemble them in order to write an arresting one. Sunil Saxena carefully examines the different kinds of headlines and the advantages and disadvantages of each style of writing. The book instructs the reader in: - The functions of a headline - The way to write a headline - The different kinds of headlines - The do`s and don`ts of headline writing The author also focuses on writing headlines for the Internet, a skill that is essential in the age of new media and technology. The book is well illustrated by examples and images from newspapers and news magazines. All these have been taken from the Indian media, so that readers can relate to the subject more easily. Exercises and highlighted points at the end of each chapter are useful tools for students of journalism to whom this book will appeal primarily. It will be equally useful for professional journalists.

Health in the Headlines

Health in the Headlines PDF Author: Stephen Klaidman
Publisher: Oxford University Press, USA
ISBN: 9780195052985
Category : Language Arts & Disciplines
Languages : en
Pages : 268

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Book Description
Stephen Klaidman illuminates the tangle of science, politics, and economics that often obscures health reporting, focusing on seven major stories.

Headline

Headline PDF Author: D. D. PURKAYASTHA
Publisher: Notion Press
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 146

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Book Description
This is the story of a boy from an obscure remote town in India who reaches the highest rung of the glitzy media corporate house. I believe it would provide inspiration, confidence and hope to any middle-class Indian child to reach the top. The story is intertwined between my life and the media. It throws some light into the backrooms of the media about which people are curious but about which little is known.

Iceland

Iceland PDF Author: International Monetary Fund. European Dept.
Publisher: International Monetary Fund
ISBN: 1498314228
Category : Business & Economics
Languages : en
Pages : 23

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Book Description
This paper examines Iceland’s expenditure policy, especially five expenditure pressure points, as well as capital flows and monetary policy effectiveness in small open economies. The postcrisis fiscal adjustment demanded painful choices, with spending on healthcare, education, and investment suffering cuts in real terms. While expenditures in these areas have rebounded more recently, there is a room for further decompression. Using quarterly panel data for 18 advanced and emerging small open economies during 2002–15, it finds that monetary policy is focused on inflation developments, but also that domestic interest rates affect capital flows, raising concerns about a reinforcing loop between monetary policy and capital flows.

In Her Own Right

In Her Own Right PDF Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309053277
Category : Medical
Languages : en
Pages : 237

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Book Description
Right to life. Right to choice. Masectomy, lumpectomy. Vitamin therapy, hormone therapy, aromatherapy. Tabloids, op-eds, Phil, Sally, Oprah. Yesterday, women confided in their doctors about health problems and received private, albeit sometimes paternalistic, attention. Today, women's health issues are headline material. Topics that once raised a blush now raise a blare of conflicting medical news and political advocacy. Women welcome the new recognition of their health concerns. Now women are less often treated, as the old saw goes, as "a uterus with a person attached." At the same time, they need help in sorting through the flood of reports on scientific studies, claims of success for new treatments, and just plain myths. The Institute of Medicine (IOM) has responded to this need with In Her Own Right. Throughout its 25-year history, the IOM has provided authoritative views on fast-moving developments in medicineâ€"bringing accuracy, objectivity, and balance to the hottest controversies. Talented science writer Beryl Lieff Benderly synthesizes this expertise into a readable overview of women's health. Why do women live longer than men? Why do more women than men suffer vertebral fractures? Benderly highlights what we know about the health differences between men and women and the mysteries that remain to be solved. With a frank, conversational approach, Benderly examines women's health across the life span: Issues of female childhood, adolescence, and sexual maturity, including smoking, eating behavior, teen pregnancy, and more. The host of issues surrounding the reproductive years; contraception, infertility, abortion, pregnancy and birth, AIDS, and mental health. Postmenopausal life and issues of aging, as health choices made decades earlier come home to roost. Benderly addresses women's experience with the nation's health care establishment and the controversy over the lack of female representation in the world of scientific research. Much more than a how-to guide, In Her Own Right translates the finest scholarship on topics of women's health into terms that will help any woman ask the right questions and make the right choices. Covering the spectrum from traditional beliefs to cutting-edge research, this book presents the personal insights of leading investigators, along with clear explanations of breakthrough studies written in plain English.

The Opposite of Butterfly Hunting

The Opposite of Butterfly Hunting PDF Author: Evanna Lynch
Publisher: Headline
ISBN: 1472283031
Category : Biography & Autobiography
Languages : en
Pages : 329

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Book Description
'Raw, frank and utterly heartfelt, but full of love and joy too, one of the most moving and uplifting memoirs I've ever read.' Daisy Buchanan 'Evanna's account of overcoming an eating disorder gives an unsparing insight into the mental health system, and the journey to true recovery. A beautifully courageous and honest memoir.' Bonnie Wright 'As well as charting her adolescent battle with anorexia, it offers a darkly compelling, highly topical account of journeying from girlhood to womanhood in the spotlight of global celebrity.' The Mail on Sunday 'A raw and powerful memoir, it shares lessons banishing self-hatred.' The Sunday Telegraph 'Gradually, I began to feel this dawning awareness that womanhood was coming for me, that it was looming inevitably, and it didn't feel safe...' Evanna Lynch has long been viewed as a role model for people recovering from anorexia and the story of her casting as Luna Lovegood in the Harry Potter films has reached almost mythic proportions. Here, in her fascinating new memoir, Evanna confronts all the complexities and contradictions within herself and reveals how she overcame a life-threatening eating disorder, began to conquer her self-hate and confronted her fear of leaving the neatness and safety of girlhood for the unpredictable journey of being a woman, all in the glare of the spotlight of international fame. Delving into the very heart of a woman's relationship with her own body, Evanna explores the pivotal moments and choices in her life that led her down the path of creativity and dreaming and away from the empty pursuit of perfection, and reaches towards acceptance of the wild, sensual and unpredictable reality of womanhood. This is a story of the tragedy and the glory of growing up, of mourning girlhood and stepping into the unknown, and how that act of courage is the most magical and creatively liberating thing a woman can do.

Living with Headaches (Headline Health series)

Living with Headaches (Headline Health series) PDF Author: Mark Weatherall
Publisher: Hachette UK
ISBN: 1472298314
Category : Health & Fitness
Languages : en
Pages : 159

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Book Description
Headaches are a common part of many people's lives - for the most part causing the occasional inconvenience. However, for some, headaches can be a major burden. Around 10 million adults in the UK experience migraines, and more than 500,000 people are living with daily, or near-daily, headaches. In Headaches, Dr Mark Weatherall explains the current scientific understanding of what headaches are, what causes them and why certain people get them. This book covers the headache basics (the common types and how they are diagnosed), how to manage headaches, the treatment options available and answers commonly asked questions. This easy-to-understand guide will give you all the information you need to better understand headaches and take the next steps in managing or seeking treatment for this condition.

Health Services Reports

Health Services Reports PDF Author: United States. Health Services and Mental Health Administration
Publisher:
ISBN:
Category : Audio-visual materials
Languages : en
Pages : 840

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Book Description


Concepts of Epidemiology

Concepts of Epidemiology PDF Author: Raj S. Bhopal
Publisher: Oxford University Press
ISBN: 0191060143
Category : Medical
Languages : en
Pages : 481

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Book Description
Epidemiology is a population science that underpins health improvement and health care, by exploring and establishing the pattern, frequency, trends, and causes of a disease. Concepts of Epidemiology comprehensively describes the application of core epidemiological concepts and principles to readers interested in population health research, policy making, health service planning, health promotion, and clinical care. The book provides an overview of study designs and practical framework for the epidemiological analyses of diseases, including accounting for error and bias within studies. It discusses the ways in which epidemiological data are presented, explains the distinction between association and causation, as well as relative and absolute risks, and considers the theoretical and ethical basis of epidemiology both in the past and the future. This new edition places even greater emphasis on interactive learning. Each chapter includes learning objectives, theoretical and numerical exercises, questions and answers, a summary of the key points, and exemplar panels to illustrate the concepts and methods under consideration. Written in an accessible and engaging style, with a specialized glossary to explain and define technical terminology, Concepts of Epidemiology is ideal for postgraduate students in epidemiology, public health, and health policy. It is also perfect for clinicians, undergraduate students and researchers in medicine, nursing and other health disciplines who wish to improve their understanding of fundamental epidemiological concepts.

Bulletin

Bulletin PDF Author: Mathews Company, Detroit. Dairy Research Bureau
Publisher:
ISBN:
Category : Dairy products
Languages : en
Pages : 660

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Book Description