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Harvesting Intangible Assets

Harvesting Intangible Assets PDF Author: Andrew J. Sherman
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814416993
Category : Business & Economics
Languages : en
Pages : 289

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Book Description
Attorney and author Andrew J. Sherman approaches business using a simple, attractive metaphor: Businesspeople are farmers - or, at least, they should be. Entrepreneurs and executives should take a long-range, comprehensive approach to their endeavors, and recognize that time and acquired knowledge play large roles in profitability. Sherman overworks his symbolism, threatening to exhaust its soil, but his images of planting, toiling and reaping succeed as reminders of the approach he wants readers to take. getAbstract recommends his counsel to innovators and those managing innovation, and to leaders seeking a unified organizational vision.