Harnessing Place Branding through Cultural Entrepreneurship

Harnessing Place Branding through Cultural Entrepreneurship PDF Author: F. Go
Publisher: Springer
ISBN: 1137465166
Category : Business & Economics
Languages : en
Pages : 456

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Book Description
This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.