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Author: Tom Chavez
Publisher: McGraw Hill Professional
ISBN: 1260441547
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
Axiom Business Book Award Silver Medalist in Business TechnologyThe indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce―the #1 customer relationship management (CRM) company in the worldA tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies―cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)―we have more data about consumers and their needs, wants, and affinities than ever before. Data Driven will show you how to:●Target and delight your customers with unprecedented accuracy and success●Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal●Capture, organize, and analyze data from every source and activate it across every channel●Create a data-powered marketing strategy that can be customized for any audience●Serve individual consumers with highly personalized interactions●Deliver better customer service for the best customer experience●Improve your products and optimize your operating systems●Use AI and IoT to predict the future direction of marketsYou’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll see how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; and how Dunkin’ Brands leveraged CRM data as a force multiplier for customer engagement. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next. Sure to be a classic, Data Driven is a practical road map to the modern marketing landscape and a toolkit for success in the face of changes already underway and still to come.
Author: Tom Chavez
Publisher: McGraw Hill Professional
ISBN: 1260441547
Category : Business & Economics
Languages : en
Pages : 257
Get Book Here
Book Description
Axiom Business Book Award Silver Medalist in Business TechnologyThe indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce―the #1 customer relationship management (CRM) company in the worldA tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies―cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)―we have more data about consumers and their needs, wants, and affinities than ever before. Data Driven will show you how to:●Target and delight your customers with unprecedented accuracy and success●Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal●Capture, organize, and analyze data from every source and activate it across every channel●Create a data-powered marketing strategy that can be customized for any audience●Serve individual consumers with highly personalized interactions●Deliver better customer service for the best customer experience●Improve your products and optimize your operating systems●Use AI and IoT to predict the future direction of marketsYou’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll see how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; and how Dunkin’ Brands leveraged CRM data as a force multiplier for customer engagement. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next. Sure to be a classic, Data Driven is a practical road map to the modern marketing landscape and a toolkit for success in the face of changes already underway and still to come.
Author: Peta Marshall
Publisher:
ISBN: 9781087333243
Category :
Languages : en
Pages : 124
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Book Description
Artificial Intelligence and Big Data are shaping the world and every business must adopt a strategy and change the culture of their organisation to be able to survive and prosper. The Fourth Industrial Revolution is altering every facet of society and this book provides managers and professionals with the strategic skills to implement the changes required. Machines are increasingly being able to process information and perform actions that previously only humans could do. This revolution is taking place now and this book provides the information to guide future efforts. Information from this book comes from research and workshops with professionals and a template with suggestions is provided to allow the design and implementation of an AI and data strategy and culture in your organisation. This book is available at a bargain price to allow organisations across the globe to benefit from the revolution taking place.
Author: Katie King
Publisher: Kogan Page Publishers
ISBN: 0749483407
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.
Author: Allam Hamdan
Publisher: Springer Nature
ISBN: 3031678907
Category :
Languages : en
Pages : 1173
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Book Description
Author: Ponnusamy, Sivaram
Publisher: IGI Global
ISBN:
Category : Computers
Languages : en
Pages : 542
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Book Description
The intersection of artificial intelligence (AI) and digital twin technology presents a problem and an unparalleled opportunity for transformation. Businesses grapple with the need for operational excellence, innovation, and a competitive edge, all while navigating the intricate web of data analytics, decision-making, and real-time monitoring. In response to these challenges, Harnessing AI and Digital Twin Technologies in Businesses emerges as an example of insight and guidance, offering a comprehensive exploration of the complementary connection between AI and digital twin technology. In a world where the convergence of these powerful tools transforms business intelligence, enabling initiative-taking decision-making and dynamic simulations. This book serves as a solution for decision-makers, technologists, and researchers seeking to not only understand but harness the potential of AI-powered digital twins to enhance productivity, creativity, and judgment in their operations.
Author: Robert Walker
Publisher: LEGENDARY EDITIONS
ISBN:
Category : Education
Languages : en
Pages : 168
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Book Description
Unlock the Power of AI in Education Are you tired of traditional teaching methods that fail to engage students and promote active learning? Do you want to harness the power of AI to create a more personalized and interactive learning experience? If so, this book is for you. Do You Struggle With These Common Challenges in Education? Engaging students in the learning process Fostering creativity and critical thinking skills Building inclusive learning spaces that cater to diverse needs As an experienced educator and AI expert, the author understands these challenges and has developed practical solutions using ChatGPT. Why You Should Read This Book Discover the transformative potential of ChatGPT in education Learn how to integrate ChatGPT into elementary, middle, and high school classrooms Explore strategies for enhancing early literacy skills and promoting global citizenship Find hundreds of practical prompts that can be adapted to your specific needs Gain insights into the latest trends and possibilities in AI-powered education Address ethical considerations and challenges in integrating AI into the classroom Prepare for the future of education and become a catalyst for change Reimagine educational spaces and prepare educators for the AI-powered classroom If you want to unlock the power of AI in education and transform your learning experience, then scroll up and buy this book today. Don't miss out on the opportunity to become a leader in AI-powered education and make a real difference in the lives of your students.
Author: Michael L. George
Publisher: McGraw Hill Professional
ISBN: 1260135047
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
The world’s leading expert on Lean Six Sigma provides the missing link for reducing waste and taking operations to the next level: Artificial Intelligence“Whatever the industry, there is an executive with the grit and determination to apply AI to attain the fastest growth, the highest investment returns, to dominate that industry. The only question is: will it be you?” –from Lean Six Sigma in the Age of Artificial IntelligenceCombine the power of AI and LSS to seize the competitive advantage—quickly, decisively, and permanentlySince 2001, business leaders have been using Lean Six Sigma (LSS) to drive improvements across industries, enabling their companies to reduce cycle time and waste, thus improving revenue and profits. Now they can finally unlock their company’s full potential by combining LSS and AI. In Lean Six Sigma in the Age of Artificial Intelligence, the world’s most respected expert on LSS, Michael L. George, Sr., shows how to harness the power of the technology that promises changing everything as we know it—Artificial Intelligence—to dramatically enhance any LSS management program. This game-changing guide takes you through the process of using AI to unlock maximum speed, solve complex manufacturing challenges, reduce waste, increase company profits, and ultimately outflank your competition at every turn. With Lean Six Sigma in the Age of Artificial Intelligence, you’ll take this revolutionary approach to its limits—and that will make all the difference between business success and failure in the coming decades.
Author: Seth Earley
Publisher: Lifetree Media
ISBN: 9781928055501
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Learn how to develop and employ an ontology, the secret weapon for successfully using artificial intelligence to create a powerful competitive advantage in your business. The AI-Powered Enterprise examines two fundamental questions: First, how will the future be different as a result of artificial intelligence? And second, what must companies do to stake their claim on that future? When the Web came along in the mid-90s, it transformed the behavior of customers and remade whole industries. Now, as part of its promise to bring revolutionary change in untold ways to human activity, artificial intelligence--AI--is about to create another complete transformation in how companies create and deliver value to customers. But despite the billions spent so far on bots and other tools, AI continues to stumble. Why can't it magically use all the data organizations generate to make them run faster and better? Because something is missing. AI works only when it understands the soul of the business. An ontology is a holistic digital model of every piece of information that matters to the business, from processes to products to people, and it's what makes the difference between the promise of AI and delivering on that promise. Business leaders who want to catch the AI wave--rather than be crushed by it--need to read The AI-Powered Enterprise. The book is the first to combine a sophisticated explanation of how AI works with a practical approach to applying AI to the problems of business, from customer experience to business operations to product development.
Author: Orly Lobel
Publisher: Hachette UK
ISBN: 1541774736
Category : Political Science
Languages : en
Pages : 336
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Book Description
AN ECONOMIST BEST BOOK OF 2022 At a time when AI and digital platforms are under fire, Orly Lobel, a renowned tech policy scholar, defends technology as a powerful tool we can harness to achieve equality and a better future. Much has been written about the challenges tech presents to equality and democracy. But we can either criticize big data and automation or steer it to do better. Lobel makes a compelling argument that while we cannot stop technological development, we can direct its course according to our most fundamental values. With provocative insights in every chapter, Lobel masterfully shows that digital technology frequently has a comparative advantage over humans in detecting discrimination, correcting historical exclusions, subverting long-standing stereotypes, and addressing the world’s thorniest problems: climate, poverty, injustice, literacy, accessibility, speech, health, and safety. Lobel's vivid examples—from labor markets to dating markets—provide powerful evidence for how we can harness technology for good. The book’s incisive analysis and elegant storytelling will change the debate about technology and restore human agency over our values.
Author: Vishwanadham Mandala
Publisher: JEC PUBLICATION
ISBN: 9361754173
Category : History
Languages : en
Pages : 245
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Book Description
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