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Author: Shirley Roberts
Publisher: J. Wiley
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
Successful marketing consultant Shirley Roberts offers a comprehensive picture of consumer dynamics and spending habits. The book gives business executives the tools they need to track, analyze, predict, and profit from emerging trends. Among Shirley Roberts's clients are Proctor & Gamble, Coca-Cola Ltd., and Ciba-Geigy Canada.
Author: Shirley Roberts
Publisher: J. Wiley
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
Get Book Here
Book Description
Successful marketing consultant Shirley Roberts offers a comprehensive picture of consumer dynamics and spending habits. The book gives business executives the tools they need to track, analyze, predict, and profit from emerging trends. Among Shirley Roberts's clients are Proctor & Gamble, Coca-Cola Ltd., and Ciba-Geigy Canada.
Author: Terence C. M. Tse
Publisher: Lioncrest Publishing
ISBN: 9781619615540
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
Your business's success depends on how you prepare for the future. While business leaders of the past looked in the sideview mirror to predict the road ahead, we must now look at the greater forces affecting the social, business and economic world today-megatrends. Fortunately, world-renowned scholars and professors Terence Tse and Mark Esposito are here with a fresh, holistic way to think about tomorrow by preparing for it today: DRIVE. The DRIVE framework examines five interrelated megatrends: - Demographic and social changes - Resource scarcity - Inequalities - Volatility, complexity, and scale - Enterprising dynamics By observing today through the lens of DRIVE and understanding how megatrends influence one another, business owners, entrepreneurs, executives, policy makers and individuals can prepare for tomorrow. In this book, they will learn how to simplify the complexities around them, make better-informed decisions, and identify new business opportunities now. They will also discover how to prepare for uncertainty, own the global conversation, and illuminate the blind spots on the journey ahead. With real-world examples from today's top executives and policy advisors and in-depth analysis of each megatrend, DRIVE is the GPS system for the new global economy. So buckle up, set the destination, and let's hit the road.
Author: Martin Rees
Publisher: Princeton University Press
ISBN: 0691231060
Category : Computers
Languages : en
Pages : 280
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Book Description
A provocative and inspiring look at the future of humanity and science from world-renowned scientist and bestselling author Martin Rees Humanity has reached a critical moment. Our world is unsettled and rapidly changing, and we face existential risks over the next century. Various outcomes—good and bad—are possible. Yet our approach to the future is characterized by short-term thinking, polarizing debates, alarmist rhetoric, and pessimism. In this short, exhilarating book, renowned scientist and bestselling author Martin Rees argues that humanity’s prospects depend on our taking a very different approach to planning for tomorrow. The future of humanity is bound to the future of science and hinges on how successfully we harness technological advances to address our challenges. If we are to use science to solve our problems while avoiding its dystopian risks, we must think rationally, globally, collectively, and optimistically about the long term. Advances in biotechnology, cybertechnology, robotics, and artificial intelligence—if pursued and applied wisely—could empower us to boost the developing and developed world and overcome the threats humanity faces on Earth, from climate change to nuclear war. At the same time, further advances in space science will allow humans to explore the solar system and beyond with robots and AI. But there is no “Plan B” for Earth—no viable alternative within reach if we do not care for our home planet. Rich with fascinating insights into cutting-edge science and technology, this accessible book will captivate anyone who wants to understand the critical issues that will define the future of humanity on Earth and beyond.
Author: Bernard Marr
Publisher: John Wiley & Sons
ISBN: 1119882877
Category : Business & Economics
Languages : en
Pages : 279
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Book Description
A sneak peek at the future of the internet, from one of the web’s most prescient voices In The Future Internet: How the Metaverse, Web3, and NFTs Will Transform Business & Society, acclaimed futurist, author, and digital strategist Bernard Marr delivers a compelling and engaging discussion of the technologies driving the impending—and ongoing—transformation of the internet, including blockchain, augmented reality (AR), and more. In the book, you’ll explore the risks and opportunities presented by these game-changing techs and how they might impact you, your organisation, and community. The author explains how various sectors will be revolutionised by the future internet, as industries like sports, retail, energy, healthcare, education, and others feel the effects of paradigm-shifting developments in society and technology. He also discusses: Strategies for individuals seeking to leverage the coming changes in technology, employment, and culture The potential impact of the unprecedented combination of blockchain and AR technologies Techniques for getting in on the ground floor of a new internet that places a heavy premium on participation and immersive experiences An essential and incisive exploration of what our tomorrows might bring, The Future Internet is perfect for executives, managers, and other business leaders doing their best to get a head start on tomorrow’s digital economy.
Author: Mohan Subramaniam
Publisher: MIT Press
ISBN: 0262046997
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
How legacy firms can combine their traditional strengths with the power of data and digital ecosystems to forge a new competitive strategy for the digital era. How can legacy firms remain relevant in the digital era? In The Future of Competitive Strategy, strategic management expert Mohan Subramaniam explains how firms can leverage both their traditional strengths and the modern-day power of data and digital ecosystems to forge a new competitive strategy. Drawing on the experiences of a range of companies, including Caterpillar, Sleep Number, and Whirlpool, he explains how firms can benefit from data’s enlarged role in modern business, develop digital ecosystems tailored to their unique business needs, and use new frameworks to harness the power of data for competitive advantage. Subramaniam presents digital ecosystems as a combination of production and consumption ecosystems, which can be used by legacy firms to unlock the value of data at various levels—from improving operational efficiencies to creating new data-driven services and transforming traditional products into digital platforms. He explores the ways sensors and the Internet of Things provide new kinds of customer data; presents the concept of digital competitors—other firms that have access to similar data; discusses the new digital capabilities that firms need to develop; and addresses privacy and security issues associated with data sharing. Who needs this book? Any firm that wants to revitalize traditional business models, offer a richer customer experience, and expand its competitive arena into new digital ecosystems.
Author: Susan Devan Harness
Publisher: University of Nebraska Press
ISBN: 1496219570
Category : Biography & Autobiography
Languages : en
Pages : 355
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Book Description
2019 High Plains Book Award (Creative Nonfiction and Indigenous Writer categories) 2021 Barbara Sudler Award from History Colorado In Bitterroot Susan Devan Harness traces her journey to understand the complexities and struggles of being an American Indian child adopted by a white couple and living in the rural American West. When Harness was fifteen years old, she questioned her adoptive father about her “real” parents. He replied that they had died in a car accident not long after she was born—except they hadn’t, as Harness would learn in a conversation with a social worker a few years later. Harness’s search for answers revolved around her need to ascertain why she was the target of racist remarks and why she seemed always to be on the outside looking in. New questions followed her through college and into her twenties when she started her own family. Meeting her biological family in her early thirties generated even more questions. In her forties Harness decided to get serious about finding answers when, conducting oral histories, she talked with other transracial adoptees. In her fifties she realized that the concept of “home” she had attributed to the reservation existed only in her imagination. Making sense of her family, the American Indian history of assimilation, and the very real—but culturally constructed—concept of race helped Harness answer the often puzzling questions of stereotypes, a sense of nonbelonging, the meaning of family, and the importance of forgiveness and self-acceptance. In the process Bitterroot also provides a deep and rich context in which to experience life.
Author: Martin Reeves
Publisher: Harvard Business Press
ISBN: 1647820871
Category : Business & Economics
Languages : en
Pages : 249
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Book Description
A guide for mining the imagination to find powerful new ways to succeed. We need imagination now more than ever—to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life: The Seduction: How to open yourself up to surprises The Idea: How to generate new ideas The Collision: How to rethink your idea based on real-world feedback The Epidemic: How to spread an evolving idea to others The New Ordinary: How to turn your novel idea into an accepted reality The Encore: How to repeat the process—again and again. Imagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation—especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal.
Author: Liam Fahey
Publisher: John Wiley & Sons
ISBN: 9780471303527
Category : Business & Economics
Languages : en
Pages : 478
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Book Description
Unter Szenarioplanung versteht man eine spezielle Methode der Vorhersage zukünftiger politischer, ökonomischer und demographischer Entwicklungen, die das Funktionieren eines Unternehmens beeinflussen können. Diese Technik wird hier von renommierten Vorreitern auf diesem Gebiet ausführlich beleuchtet - so lernt der Manager, verschiedene Implikationen plausibler Ereignisse und Einflüsse systematisch zu durchdenken. (11/97)
Author: David H. Autor
Publisher: MIT Press
ISBN: 0262367742
Category : Business & Economics
Languages : en
Pages : 189
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Book Description
Why the United States lags behind other industrialized countries in sharing the benefits of innovation with workers and how we can remedy the problem. The United States has too many low-quality, low-wage jobs. Every country has its share, but those in the United States are especially poorly paid and often without benefits. Meanwhile, overall productivity increases steadily and new technology has transformed large parts of the economy, enhancing the skills and paychecks of higher paid knowledge workers. What’s wrong with this picture? Why have so many workers benefited so little from decades of growth? The Work of the Future shows that technology is neither the problem nor the solution. We can build better jobs if we create institutions that leverage technological innovation and also support workers though long cycles of technological transformation. Building on findings from the multiyear MIT Task Force on the Work of the Future, the book argues that we must foster institutional innovations that complement technological change. Skills programs that emphasize work-based and hybrid learning (in person and online), for example, empower workers to become and remain productive in a continuously evolving workplace. Industries fueled by new technology that augments workers can supply good jobs, and federal investment in R&D can help make these industries worker-friendly. We must act to ensure that the labor market of the future offers benefits, opportunity, and a measure of economic security to all.
Author: Edward de Bono
Publisher: Random House
ISBN: 1473550572
Category : Psychology
Languages : en
Pages : 256
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Book Description
‘Of one thing in life we can be sure. The quality of our life in the future will depend on the quality of our thinking.’ Why are we so prone to be negative? And how can we become more positive, both as individuals and as a society? The answer lies in the way we think. The key to positive thinking is developing new concepts, whether this means coming up with a brand new idea or just looking at an existing one in a new light. If we make a deliberate and positive effort to change our thinking we can secure a positive future, and we can harness the focused power of human thinking by releasing it from its pettiness. Edward the Bono is the Nobel Prize nominated father of creative thinking and the master of training the mind to think the right way. He wrote the multi-million copy bestseller Six Thinking Hats and many other revolutionary works on how to think. This classic work was first published in 1979, and since then our belief in the power of positive thinking has only become stronger.
