Author: Erik Dorr
Publisher: Permuted Press
ISBN: 1682619184
Category : History
Languages : en
Pages : 295
Book Description
Major Dick Winters of the 101st Airborne gained international acclaim when the tale of he and his men were depicted in the celebrated book and miniseries Band of Brothers. Hoisted as a modest hero who spurned adulation, Winters epitomized the notion of dignified leadership. His iconic World War II exploits have since been depicted in art and commemorated with monuments. Beneath this marble image of a reserved officer is the story of a common Pennsylvanian tested by the daily trials and tribulations of military duty. His wartime correspondence with pen pal and naval reservist, DeEtta Almon, paints an endearing portrait of life on both the home front and battlefront—capturing the humor, horror, and humility that defined a generation. Interwoven with previously unpublished diary entries, military reports, postwar reminiscences, private photos, personal artifacts, and rich historical context, Winters’s letters offer compelling insights on the individual costs and motivations of World War II service members. Winters’s heartfelt prose reveals his mindset of the moment. From stateside training to the hedgerows of Normandy, his correspondence immerses readers in the dramatic experiences of the 1940s. Via the lost art of letter writing, the immediacy and honesty of Winters’s observations takes us beyond the traditional accounts of the fabled 506th Parachute Infantry Regiment’s Easy Company. This engaging narrative offers a unique blend of personal wit, leadership ethics, and broader observations of a world at war. Hang Tough is a deeply intimate, timely reflection on a rising officer and the philosophies that molded him into a hero among heroes. Hang Tough “will help people better understand the man I knew and respected so much. Folks should know what we all went through during the war.” —Bradford Freeman, Foreword
Hang Tough
Hang Tough, Paul Mather
Author: Alfred Slote
Publisher: Harper Collins
ISBN: 0064401537
Category : Juvenile Fiction
Languages : en
Pages : 165
Book Description
Paul Mather's a pitcher -- a really good one. His off speed pitch is enough to bowl a kid backward, and his fast ball is pure smoke. There isn't anything he can't throw, from sliders, change-ups, and sinkers to a mean curve ball that breaks at just the right moment. He's pitched no-hitters and perfect games. To Paul, pitching is what you live for and why you live. Lately, though, Paul hasn't been allowed to do much of anything, much less play ball. He's got leukemia, and it's put him into the hospital several times already. His parents are so worried, they've forbidden him to play the game he loves so much. They're afraid that if Paul strains himself his illness may come back a final time...and maybe even take his life. But Paul is a winner. His team needs him, and he won't give up without a fight. Paul Mather is determined to pitch every inning...to keep playing baseball, and to keep hanging tough, no matter what the odds.
Publisher: Harper Collins
ISBN: 0064401537
Category : Juvenile Fiction
Languages : en
Pages : 165
Book Description
Paul Mather's a pitcher -- a really good one. His off speed pitch is enough to bowl a kid backward, and his fast ball is pure smoke. There isn't anything he can't throw, from sliders, change-ups, and sinkers to a mean curve ball that breaks at just the right moment. He's pitched no-hitters and perfect games. To Paul, pitching is what you live for and why you live. Lately, though, Paul hasn't been allowed to do much of anything, much less play ball. He's got leukemia, and it's put him into the hospital several times already. His parents are so worried, they've forbidden him to play the game he loves so much. They're afraid that if Paul strains himself his illness may come back a final time...and maybe even take his life. But Paul is a winner. His team needs him, and he won't give up without a fight. Paul Mather is determined to pitch every inning...to keep playing baseball, and to keep hanging tough, no matter what the odds.
Hang Tough
Author: Lorelei James
Publisher: Penguin
ISBN: 0593098064
Category : Fiction
Languages : en
Pages : 370
Book Description
In the new Blacktop Cowboys® novel from the New York Times bestselling author of Wrapped and Strapped, one woman learns that when it comes to cowboys, looks can be deceiving... When Tobin Hale stepped in to stop Garnet Evans’s son from railroading her out of her own home, he knew moving in with his favorite Mud Lily could be seen as strange. But nothing prepared him for the arrival of Garnet’s fiery, beautiful granddaughter, Jade—or her assumption that he’s up to no good... While Tobin might be the hottest man Jade Evans has ever seen, his physical attributes won’t distract her from protecting her grandma from his sweet-talking ways. But the stubborn cowboy digs in his boot heels and refuses to leave. Stuck in close quarters together, Jade learns Tobin is the real deal—a hardworking, fiercely loyal man and she’s the one in danger of losing her heart. And just when he was prepared to leave Muddy Gap behind, Tobin may have found the kind of woman worth sticking around for...
Publisher: Penguin
ISBN: 0593098064
Category : Fiction
Languages : en
Pages : 370
Book Description
In the new Blacktop Cowboys® novel from the New York Times bestselling author of Wrapped and Strapped, one woman learns that when it comes to cowboys, looks can be deceiving... When Tobin Hale stepped in to stop Garnet Evans’s son from railroading her out of her own home, he knew moving in with his favorite Mud Lily could be seen as strange. But nothing prepared him for the arrival of Garnet’s fiery, beautiful granddaughter, Jade—or her assumption that he’s up to no good... While Tobin might be the hottest man Jade Evans has ever seen, his physical attributes won’t distract her from protecting her grandma from his sweet-talking ways. But the stubborn cowboy digs in his boot heels and refuses to leave. Stuck in close quarters together, Jade learns Tobin is the real deal—a hardworking, fiercely loyal man and she’s the one in danger of losing her heart. And just when he was prepared to leave Muddy Gap behind, Tobin may have found the kind of woman worth sticking around for...
That's The Way It Crumbles
Author: Matthew Engel
Publisher: Profile Books
ISBN: 1782832629
Category : Language Arts & Disciplines
Languages : en
Pages : 312
Book Description
Are we tired of hearing that fall is a season, sick of being offered fries and told about the latest movie? Yeah. Have we noticed the sly interpolation of Americanisms into our everyday speech? You betcha. And are we outraged? Hell, yes. But do we do anything? Too much hassle. Until now. In That's The Way It Crumbles Matthew Engel presents a call to arms against the linguistic impoverishment that happens when one language dominates another. With dismay and wry amusement, he traces the American invasion of our language from the early days of the New World, via the influence of Edison, the dance hall and the talkies, right up to the Apple and Microsoft-dominated present day, and explores the fate of other languages trying to fend off linguistic takeover bids. It is not the Americans' fault, more the result of their talent for innovation and our own indifference. He explains how America's cultural supremacy affects British gestures, celebrations and way of life, and how every paragraph and conversation includes words the British no longer even think of as Americanisms. Part battle cry, part love song, part elegy, this book celebrates the strange, the banal, the precious and the endangered parts of our uncommon common language.
Publisher: Profile Books
ISBN: 1782832629
Category : Language Arts & Disciplines
Languages : en
Pages : 312
Book Description
Are we tired of hearing that fall is a season, sick of being offered fries and told about the latest movie? Yeah. Have we noticed the sly interpolation of Americanisms into our everyday speech? You betcha. And are we outraged? Hell, yes. But do we do anything? Too much hassle. Until now. In That's The Way It Crumbles Matthew Engel presents a call to arms against the linguistic impoverishment that happens when one language dominates another. With dismay and wry amusement, he traces the American invasion of our language from the early days of the New World, via the influence of Edison, the dance hall and the talkies, right up to the Apple and Microsoft-dominated present day, and explores the fate of other languages trying to fend off linguistic takeover bids. It is not the Americans' fault, more the result of their talent for innovation and our own indifference. He explains how America's cultural supremacy affects British gestures, celebrations and way of life, and how every paragraph and conversation includes words the British no longer even think of as Americanisms. Part battle cry, part love song, part elegy, this book celebrates the strange, the banal, the precious and the endangered parts of our uncommon common language.
Hollywood Drive
Author: Eve Light Honthaner
Publisher: Taylor & Francis
ISBN: 0240806689
Category : Art
Languages : en
Pages : 390
Book Description
Hollywood Drive: What it Takes to Break in, Hang in & Make it in the Entertainment Industry is the essential guide to starting and succeeding at a career in film and TV. Written by a Hollywood insider, Honthaners invaluable experience and advice will give those attempting to enter and become successful in the entertainment industry the edge they need to stand out among the intense competition. Because while film school prepares students to write a script, direct a scene and operate a camera, few newcomers enter the job market understanding how this business truly works and how to land a first jobmuch less succeed in the industry. Hollywood Drive is not merely a book about what it takes to get your foot in the door. It goes beyond that by offering you the tools, attitude, philosophy and road map youll need to give yourself a good fighting chance at success -- whether youre looking for your very first job or for a strategy to move your career to the next level. This book will allow you to proceed with your eyes wide open, knowing exactly what to expect. Hollywood Drive explores the realities of the industry: various career options, effective job search strategies, how to write an effective cover letter and resume, what to expect on your first job, the significance of networking and building solid industry relationships, how a project is sold, and how a reel production office and set operate. Youll learn how to define your goals and make a plan to achieve them, how to survive the tough times, how to deal with big egos and bad tempers, and how to put your passion to work for you. * Hollywood insider with 20+ years of experience provides realistic advice and tips on getting a first job and moving up in a tough industry * Covers a variety of career choices and the basics of how a production is set up and run * Includes must-have information on breaking into both Hollywood and smaller markets nationwide
Publisher: Taylor & Francis
ISBN: 0240806689
Category : Art
Languages : en
Pages : 390
Book Description
Hollywood Drive: What it Takes to Break in, Hang in & Make it in the Entertainment Industry is the essential guide to starting and succeeding at a career in film and TV. Written by a Hollywood insider, Honthaners invaluable experience and advice will give those attempting to enter and become successful in the entertainment industry the edge they need to stand out among the intense competition. Because while film school prepares students to write a script, direct a scene and operate a camera, few newcomers enter the job market understanding how this business truly works and how to land a first jobmuch less succeed in the industry. Hollywood Drive is not merely a book about what it takes to get your foot in the door. It goes beyond that by offering you the tools, attitude, philosophy and road map youll need to give yourself a good fighting chance at success -- whether youre looking for your very first job or for a strategy to move your career to the next level. This book will allow you to proceed with your eyes wide open, knowing exactly what to expect. Hollywood Drive explores the realities of the industry: various career options, effective job search strategies, how to write an effective cover letter and resume, what to expect on your first job, the significance of networking and building solid industry relationships, how a project is sold, and how a reel production office and set operate. Youll learn how to define your goals and make a plan to achieve them, how to survive the tough times, how to deal with big egos and bad tempers, and how to put your passion to work for you. * Hollywood insider with 20+ years of experience provides realistic advice and tips on getting a first job and moving up in a tough industry * Covers a variety of career choices and the basics of how a production is set up and run * Includes must-have information on breaking into both Hollywood and smaller markets nationwide
Spun Out
Author: Lorelei James
Publisher: Penguin
ISBN: 0399584145
Category : Fiction
Languages : en
Pages : 338
Book Description
New York Times bestselling author Lorelei James returns for another wild ride in Wyoming with a new Blacktop Cowboys® novel. Years in the Army equipped Bailey Masterson for many things: target shooting, rappelling off cliffs, dodging grenades. She's lived through horrors that still give her nightmares. But nothing in Bailey's life-or-death training prepared her for caring for the tiny terror that is five-year-old Olivia Hale. Or how to control her raging attraction to Olivia's father, Streeter, the rugged, green-eyed cattle rancher who undermines her every move even when he stars in her dreams. Streeter Hale has room for only two things in his life: his daughter and his job. He doesn't date. He doesn't get attached. Not anymore. So not only is Streeter stunned by Olivia's improved behavior after just a few days with Bailey, he's downright floored by his immediate attraction to the woman. But with secrets in her eyes and a body that doesn't quit, Streeter begins to worry that Bailey Masterson might just be the one woman to heal his fractured family and broken heart. One thing's for sure--these two wrecked souls are spinning out of control as they desperately try not to fall in love...
Publisher: Penguin
ISBN: 0399584145
Category : Fiction
Languages : en
Pages : 338
Book Description
New York Times bestselling author Lorelei James returns for another wild ride in Wyoming with a new Blacktop Cowboys® novel. Years in the Army equipped Bailey Masterson for many things: target shooting, rappelling off cliffs, dodging grenades. She's lived through horrors that still give her nightmares. But nothing in Bailey's life-or-death training prepared her for caring for the tiny terror that is five-year-old Olivia Hale. Or how to control her raging attraction to Olivia's father, Streeter, the rugged, green-eyed cattle rancher who undermines her every move even when he stars in her dreams. Streeter Hale has room for only two things in his life: his daughter and his job. He doesn't date. He doesn't get attached. Not anymore. So not only is Streeter stunned by Olivia's improved behavior after just a few days with Bailey, he's downright floored by his immediate attraction to the woman. But with secrets in her eyes and a body that doesn't quit, Streeter begins to worry that Bailey Masterson might just be the one woman to heal his fractured family and broken heart. One thing's for sure--these two wrecked souls are spinning out of control as they desperately try not to fall in love...
Tough Customer
Author: Sandra Brown
Publisher: Simon and Schuster
ISBN: 1982177128
Category : Fiction
Languages : en
Pages : 512
Book Description
Originally published: New York: Simon & Schuster, 2010.
Publisher: Simon and Schuster
ISBN: 1982177128
Category : Fiction
Languages : en
Pages : 512
Book Description
Originally published: New York: Simon & Schuster, 2010.
I Know This Much Is True
Author: Wally Lamb
Publisher: Cambridge University Press
ISBN: 9780060391621
Category : Fiction
Languages : en
Pages : 884
Book Description
With his stunning debut novel, She's Come Undone, Wally Lamb won the adulation of critics and readers with his mesmerizing tale of one woman's painful yet triumphant journey of self-discovery. Now, this brilliantly talented writer returns with I Know This Much Is True, a heartbreaking and poignant multigenerational saga of the reproductive bonds of destruction and the powerful force of forgiveness. A masterpiece that breathtakingly tells a story of alienation and connection, power and abuse, devastation and renewal--this novel is a contemporary retelling of an ancient Hindu myth. A proud king must confront his demons to achieve salvation. Change yourself, the myth instructs, and you will inhabit a renovated world. When you're the same brother of a schizophrenic identical twin, the tricky thing about saving yourself is the blood it leaves on your bands--the little inconvenience of the look-alike corpse at your feet. And if you're into both survival of the fittest and being your brother's keeper--if you've promised your dying mother--then say so long to sleep and hello to the middle of the night. Grab a book or a beer. Get used to Letterman's gap-toothed smile of the absurd, or the view of the bedroom ceiling, or the influence of random selection. Take it from a godless insomniac. Take it from the uncrazy twin--the guy who beat the biochemical rap. Dominick Birdsey's entire life has been compromised and constricted by anger and fear, by the paranoid schizophrenic twin brother he both deeply loves and resents, and by the past they shared with their adoptive father, Ray, a spit-and-polish ex-Navy man (the five-foot-six-inch sleeping giant who snoozed upstairs weekdays in the spare room and built submarines at night), and their long-suffering mother, Concettina, a timid woman with a harelip that made her shy and self-conscious: She holds a loose fist to her face to cover her defective mouth--her perpetual apology to the world for a birth defect over which she'd had no control. Born in the waning moments of 1949 and the opening minutes of 1950, the twins are physical mirror images who grow into separate yet connected entities: the seemingly strong and protective yet fearful Dominick, his mother's watchful "monkey"; and the seemingly weak and sweet yet noble Thomas, his mother's gentle "bunny." From childhood, Dominick fights for both separation and wholeness--and ultimately self-protection--in a house of fear dominated by Ray, a bully who abuses his power over these stepsons whose biological father is a mystery. I was still afraid of his anger but saw how he punished weakness--pounced on it. Out of self-preservation I hid my fear, Dominick confesses. As for Thomas, he just never knew how to play defense. He just didn't get it. But Dominick's talent for survival comes at an enormous cost, including the breakup of his marriage to the warm, beautiful Dessa, whom he still loves. And it will be put to the ultimate test when Thomas, a Bible-spouting zealot, commits an unthinkable act that threatens the tenuous balance of both his and Dominick's lives. To save himself, Dominick must confront not only the pain of his past but the dark secrets he has locked deep within himself, and the sins of his ancestors--a quest that will lead him beyond the confines of his blue-collar New England town to the volcanic foothills of Sicily 's Mount Etna, where his ambitious and vengefully proud grandfather and a namesake Domenico Tempesta, the sostegno del famiglia, was born. Each of the stories Ma told us about Papa reinforced the message that he was the boss, that he ruled the roost, that what he said went. Searching for answers, Dominick turns to the whispers of the dead, to the pages of his grandfather's handwritten memoir, The History of Domenico Onofrio Tempesta, a Great Man from Humble Beginnings. Rendered with touches of magic realism, Domenico's fablelike tale--in which monkeys enchant and religious statues weep--becomes the old man's confession--an unwitting legacy of contrition that reveals the truth's of Domenico's life, Dominick learns that power, wrongly used, defeats the oppressor as well as the oppressed, and now, picking through the humble shards of his deconstructed life, he will search for the courage and love to forgive, to expiate his and his ancestors' transgressions, and finally to rebuild himself beyond the haunted shadow of his twin. Set against the vivid panoply of twentieth-century America and filled with richly drawn, memorable characters, this deeply moving and thoroughly satisfying novel brings to light humanity's deepest needs and fears, our aloneness, our desire for love and acceptance, our struggle to survive at all costs. Joyous, mystical, and exquisitely written, I Know This Much Is True is an extraordinary reading experience that will leave no reader untouched.
Publisher: Cambridge University Press
ISBN: 9780060391621
Category : Fiction
Languages : en
Pages : 884
Book Description
With his stunning debut novel, She's Come Undone, Wally Lamb won the adulation of critics and readers with his mesmerizing tale of one woman's painful yet triumphant journey of self-discovery. Now, this brilliantly talented writer returns with I Know This Much Is True, a heartbreaking and poignant multigenerational saga of the reproductive bonds of destruction and the powerful force of forgiveness. A masterpiece that breathtakingly tells a story of alienation and connection, power and abuse, devastation and renewal--this novel is a contemporary retelling of an ancient Hindu myth. A proud king must confront his demons to achieve salvation. Change yourself, the myth instructs, and you will inhabit a renovated world. When you're the same brother of a schizophrenic identical twin, the tricky thing about saving yourself is the blood it leaves on your bands--the little inconvenience of the look-alike corpse at your feet. And if you're into both survival of the fittest and being your brother's keeper--if you've promised your dying mother--then say so long to sleep and hello to the middle of the night. Grab a book or a beer. Get used to Letterman's gap-toothed smile of the absurd, or the view of the bedroom ceiling, or the influence of random selection. Take it from a godless insomniac. Take it from the uncrazy twin--the guy who beat the biochemical rap. Dominick Birdsey's entire life has been compromised and constricted by anger and fear, by the paranoid schizophrenic twin brother he both deeply loves and resents, and by the past they shared with their adoptive father, Ray, a spit-and-polish ex-Navy man (the five-foot-six-inch sleeping giant who snoozed upstairs weekdays in the spare room and built submarines at night), and their long-suffering mother, Concettina, a timid woman with a harelip that made her shy and self-conscious: She holds a loose fist to her face to cover her defective mouth--her perpetual apology to the world for a birth defect over which she'd had no control. Born in the waning moments of 1949 and the opening minutes of 1950, the twins are physical mirror images who grow into separate yet connected entities: the seemingly strong and protective yet fearful Dominick, his mother's watchful "monkey"; and the seemingly weak and sweet yet noble Thomas, his mother's gentle "bunny." From childhood, Dominick fights for both separation and wholeness--and ultimately self-protection--in a house of fear dominated by Ray, a bully who abuses his power over these stepsons whose biological father is a mystery. I was still afraid of his anger but saw how he punished weakness--pounced on it. Out of self-preservation I hid my fear, Dominick confesses. As for Thomas, he just never knew how to play defense. He just didn't get it. But Dominick's talent for survival comes at an enormous cost, including the breakup of his marriage to the warm, beautiful Dessa, whom he still loves. And it will be put to the ultimate test when Thomas, a Bible-spouting zealot, commits an unthinkable act that threatens the tenuous balance of both his and Dominick's lives. To save himself, Dominick must confront not only the pain of his past but the dark secrets he has locked deep within himself, and the sins of his ancestors--a quest that will lead him beyond the confines of his blue-collar New England town to the volcanic foothills of Sicily 's Mount Etna, where his ambitious and vengefully proud grandfather and a namesake Domenico Tempesta, the sostegno del famiglia, was born. Each of the stories Ma told us about Papa reinforced the message that he was the boss, that he ruled the roost, that what he said went. Searching for answers, Dominick turns to the whispers of the dead, to the pages of his grandfather's handwritten memoir, The History of Domenico Onofrio Tempesta, a Great Man from Humble Beginnings. Rendered with touches of magic realism, Domenico's fablelike tale--in which monkeys enchant and religious statues weep--becomes the old man's confession--an unwitting legacy of contrition that reveals the truth's of Domenico's life, Dominick learns that power, wrongly used, defeats the oppressor as well as the oppressed, and now, picking through the humble shards of his deconstructed life, he will search for the courage and love to forgive, to expiate his and his ancestors' transgressions, and finally to rebuild himself beyond the haunted shadow of his twin. Set against the vivid panoply of twentieth-century America and filled with richly drawn, memorable characters, this deeply moving and thoroughly satisfying novel brings to light humanity's deepest needs and fears, our aloneness, our desire for love and acceptance, our struggle to survive at all costs. Joyous, mystical, and exquisitely written, I Know This Much Is True is an extraordinary reading experience that will leave no reader untouched.
Conversations with Major Dick Winters
Author: Cole C. Kingseed
Publisher: Penguin
ISBN: 0698139607
Category : History
Languages : en
Pages : 304
Book Description
On the hellish battlefields of World War II Europe, Major Dick Winters led his Easy Company—the now-legendary Band of Brothers—from the confusion and chaos of the D-Day invasion to the final capture of Hitler’s Eagle’s Nest. Winters was a quiet, reluctant hero whose modesty and strength drew the admiration of not only his men, but millions worldwide. Now comes the story of his last years as witnessed and experienced by his good friend Cole C. Kingseed. Kingseed shares the formative experiences that made Winters such an effective leader. He addresses Winters’s experiences and leadership during the war, his intense, unbreakable devotion to his men, his search for peace both without and within after the war, and how fame forced him to make adjustments to an international audience of well-wishers and admirers, even as he attempted to leave a lasting legacy before joining his fallen comrades. Following Winters’s death on January 2, 2011, the outpouring of grief and adulation for one of this nation’s preeminent leaders of character, courage, and competence showed just how much of an impact Dick Winters left on the world. INCLUDES PHOTOS
Publisher: Penguin
ISBN: 0698139607
Category : History
Languages : en
Pages : 304
Book Description
On the hellish battlefields of World War II Europe, Major Dick Winters led his Easy Company—the now-legendary Band of Brothers—from the confusion and chaos of the D-Day invasion to the final capture of Hitler’s Eagle’s Nest. Winters was a quiet, reluctant hero whose modesty and strength drew the admiration of not only his men, but millions worldwide. Now comes the story of his last years as witnessed and experienced by his good friend Cole C. Kingseed. Kingseed shares the formative experiences that made Winters such an effective leader. He addresses Winters’s experiences and leadership during the war, his intense, unbreakable devotion to his men, his search for peace both without and within after the war, and how fame forced him to make adjustments to an international audience of well-wishers and admirers, even as he attempted to leave a lasting legacy before joining his fallen comrades. Following Winters’s death on January 2, 2011, the outpouring of grief and adulation for one of this nation’s preeminent leaders of character, courage, and competence showed just how much of an impact Dick Winters left on the world. INCLUDES PHOTOS
High-Hanging Fruit
Author: Mark Rampolla
Publisher: Penguin
ISBN: 0399562141
Category : Business & Economics
Languages : en
Pages : 242
Book Description
Grabbing the low-hanging fruit is no longer acceptable. ZICO Coconut Water founder Mark Rampolla argues that when you choose to reach higher, you can build an incredible business, be profitable, and maybe even change the world. In 2004, Mark Rampolla was successful by most standards. There was just one problem: He wasn’t inspired in his job and believed he had something more to contribute to the world. When he asked himself, "What do I have to offer that will improve the world?" Rampolla realized that his big idea was hanging right overhead. From his time living in Central America, he and his family came to love drinking coconut water, just like the locals. But no one was really selling coconut water in the United States. So Rampolla chased a very ambitious goal: introducing coconut water to the American beverage market dominated by a few big players. He wasn’t just starting a business; he was creating a whole new industry. ZICO Coconut Water brought a healthy beverage alternative to American consumers while also helping developing-world growers and suppliers profit from this resource. It was a win-win-win—good for Rampolla, his customers, and the world. So good, in fact, that in 2013 the Coca-Cola Company purchased ZICO and is scaling the brand around the globe. Rampolla wrote High-Hanging Fruit for others who want to succeed because of, not in spite of, their values. This book is for people who believe that it’s their duty to reach higher than just the bottom line to build businesses driven by passion, purpose, and integrity. Above all, it’s a call to arms for a new generation of entrepreneurs who want to disrupt the old model and do good by doing business.
Publisher: Penguin
ISBN: 0399562141
Category : Business & Economics
Languages : en
Pages : 242
Book Description
Grabbing the low-hanging fruit is no longer acceptable. ZICO Coconut Water founder Mark Rampolla argues that when you choose to reach higher, you can build an incredible business, be profitable, and maybe even change the world. In 2004, Mark Rampolla was successful by most standards. There was just one problem: He wasn’t inspired in his job and believed he had something more to contribute to the world. When he asked himself, "What do I have to offer that will improve the world?" Rampolla realized that his big idea was hanging right overhead. From his time living in Central America, he and his family came to love drinking coconut water, just like the locals. But no one was really selling coconut water in the United States. So Rampolla chased a very ambitious goal: introducing coconut water to the American beverage market dominated by a few big players. He wasn’t just starting a business; he was creating a whole new industry. ZICO Coconut Water brought a healthy beverage alternative to American consumers while also helping developing-world growers and suppliers profit from this resource. It was a win-win-win—good for Rampolla, his customers, and the world. So good, in fact, that in 2013 the Coca-Cola Company purchased ZICO and is scaling the brand around the globe. Rampolla wrote High-Hanging Fruit for others who want to succeed because of, not in spite of, their values. This book is for people who believe that it’s their duty to reach higher than just the bottom line to build businesses driven by passion, purpose, and integrity. Above all, it’s a call to arms for a new generation of entrepreneurs who want to disrupt the old model and do good by doing business.