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Author: Haywantee Ramkissoon
Publisher: Edward Elgar Publishing
ISBN: 9781800372481
Category :
Languages : en
Pages : 0
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Book Description
A must-read for researchers and practitioners focusing on how the tourism industry needs to evolve given the societal and sustainability challenges we face, this comprehensive Handbook serves as a vital reference point for advanced research in tourism and behaviour change. Chapters depict critical reviews and debates on the topic, comprising both theoretical and empirical research illustrated by international case studies to explore strategies for current and future challenges in the field. The Handbook explores why, while there is heightened debate surrounding the negative impacts of tourism, people tend to be psychologically distant from this problem when they travel, and greater efforts need to be made to encourage people to be socially and environmentally responsible. Leading contributors from across the globe show how and why tourists' and residents' behaviour change interventions need to be designed to align with the Sustainable Development Goals going forward, and how a thorough understanding of tourism settings is key to achieve desired behaviour change outcomes. With the Covid-19 pandemic encouraging a resurgence of interest in the topic, this timely Handbook will be a key resource for tourism scholars and students. The explorations of why behaviour change is important and when to implement interventions that are offered across the chapters will also be beneficial to tourism practitioners and policy makers.
Author: Haywantee Ramkissoon
Publisher: Edward Elgar Publishing
ISBN: 1800372493
Category : Business & Economics
Languages : en
Pages : 385
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Book Description
A must-read for researchers and practitioners focusing on how the tourism industry needs to evolve given the societal and sustainability challenges we face, this comprehensive Handbook serves as a vital reference point for advanced research in tourism and behaviour change. Chapters depict critical reviews and debates on the topic, comprising both theoretical and empirical research illustrated by international case studies to explore strategies for current and future challenges in the field.
Author: Metin Kozak
Publisher: Routledge
ISBN: 1135849129
Category : Business & Economics
Languages : en
Pages : 286
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Book Description
In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.
Author: Juline E. Mills
Publisher: Routledge
ISBN: 1136429190
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, “How do I get people to visit my Web site?” “Is my Web site attracting the ’right’ kind of e-consumers?” and “How do I turn browsers into buyers?” The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attract—and keep—online travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning. The Handbook of Consumer Behavior, Tourism, and the Internet examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and narrowband users, the online search process, quality and perception of lodging brands, and Web site design, maintenance, and development. Each section of the book includes a model/diagram that serves as an overview of the topic, followed by a thorough discussion on the topic from several sources. Each section ends with commentary on the areas where future research is needed. The book’s contributors use a variety of research methodologies ranging from qualitative data analyses using artificial neutral network analysis, to experimental design, non-parametric statistical tests, and structural equation modeling. Topics examined in the Handbook of Consumer Behavior, Tourism, and the Internet include: the need for businesses to use internal examinations to determine and meet online consumer needs the emerging field of e-complaint behavior—consumers taking to the Web to voice complaints about travel services how to use e-tools to measure guest satisfaction how to measure consumer reaction to Web-based technology the Internet’s impact on decision making for travel products and how to use e-mail marketing, electronic customer relationship management (eCRM), Web positioning, and search engine placement The Handbook of Consumer Behavior, Tourism, and the Internet is equally valuable as a classroom resource or professional reference, providing up-to-date material on Internet applications and their impact on consumers and e-commerce.
Author: Andrew Holden
Publisher: Routledge
ISBN: 0415582075
Category : Business & Economics
Languages : en
Pages : 626
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Book Description
This handbook explores and critically evaluates the debates and controversies inherent to tourism's relationship with nature, especially pertinent at a time of major re-evaluation of our relationship with the environment as a consequence of the environmental problems we now face.
Author: Birgitta Gatersleben
Publisher: Edward Elgar Publishing
ISBN: 1800882130
Category : Nature
Languages : en
Pages : 467
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Book Description
This timely Handbook provides a state-of-the-art overview of research on changing behaviour to become less environmentally harmful. Exploring how well-designed, contextually appropriate behaviour change interventions can work, it charts a path that challenges traditional assumptions to maximise environmental impact.
Author: Gursoy, Dogan
Publisher: Edward Elgar Publishing
ISBN: 1800371411
Category : Business & Economics
Languages : en
Pages : 528
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Book Description
This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators.
Author: Agapito, Dora
Publisher: Edward Elgar Publishing
ISBN: 1839109394
Category : Social Science
Languages : en
Pages : 424
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Book Description
Offering an overview of current issues around design, marketing and management of experiences from the tourist perspective, this comprehensive Handbook critically reviews the key debates and developments within the field. Empirical chapters by international contributors explore a range of perspectives, challenges, opportunities for future research and best managerial practices.
Author: Scott McCabe
Publisher: Routledge
ISBN: 1317936191
Category : Business & Economics
Languages : en
Pages : 695
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Book Description
Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.
Author: Tommy Gärling
Publisher: Springer Science & Business Media
ISBN: 9400770340
Category : Science
Languages : en
Pages : 341
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Book Description
This volume gathers distinguished researchers on travel behavior from a variety of disciplines, to offer state-of-the-art research and analysis encompassing environmental, traffic and transport psychology; transport planning and engineering; transport geography; transport economics; consumer services research; environmental sociology and well-being research. The underlying dilemma is that neither contemporary transportation technology nor contemporary travel behaviors are sustainable. The path toward sustainability is complex, because the consequences of changing technology and attempts to change travel preferences can be extreme both in economic and in social terms. The Handbook of Sustainable Travel discusses transportation systems from environmental, social and economic perspectives, to provide insights into the underlying mechanisms, and to envisage potential strategies towards more sustainable travel. Part I offers an introduction to the subject, with chapters review historical and future trends in travel, the role of travel for a good society, and the satisfaction of travelers with various features of travel options. Part II proceeds from the fact that the car is the backbone of today’s transportation system, and that a break with automobiles is likely to be necessary in the future. Contributors review the development of private car use, explore economic and psychological reasons why the car has become the primary mode of transport and discuss how this can be changed in the future. Part III addresses the social sustainability of travel, providing insights into the social costs and benefits of leisure, business and health travel, and taking into account the social costs or benefits of measures whose goals are primarily environmental. The authors provide the necessary background to judge whether proposed transport policies are also sustainable from a social perspective. Part IV highlights future alternatives to physical travel and surveys ecologically sustainable travel modes such as public transport and non-motorized modes of transportation.
Author: Scott McCabe
Publisher: Routledge
ISBN: 1317936205
Category : Business & Economics
Languages : en
Pages : 600
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Book Description
Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.
