Author: Thomas, J. Joshua
Publisher: IGI Global
ISBN: 1799836460
Category : Technology & Engineering
Languages : en
Pages : 520
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Book Description
Advances in machine learning techniques and ever-increasing computing power has helped create a new generation of hardware and software technologies with practical applications for nearly every industry. As the progress has, in turn, excited the interest of venture investors, technology firms, and a growing number of clients, implementing intelligent automation in both physical and information systems has become a must in business. Handbook of Research on Smart Technology Models for Business and Industry is an essential reference source that discusses relevant abstract frameworks and the latest experimental research findings in theory, mathematical models, software applications, and prototypes in the area of smart technologies. Featuring research on topics such as digital security, renewable energy, and intelligence management, this book is ideally designed for machine learning specialists, industrial experts, data scientists, researchers, academicians, students, and business professionals seeking coverage on current smart technology models.
Author: Çeltek, Evrim
Publisher: IGI Global
ISBN: 1799819906
Category : Business & Economics
Languages : en
Pages : 569
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Book Description
In today’s modernized society, certain technologies have become more applicable within many professional fields and are much easier to implement. This includes the tourism industry, where smart technology has provided a range of new marketing possibilities including more effective sales tactics and delivering a more personalized customer experience. As the scope of business analytics continues to expand, professionals need research on the various applications of smart technology within the field of tourism. The Handbook of Research on Smart Technology Applications in the Tourism Industry is an essential reference source that discusses the use of intelligent systems in tourism as well as their influence on consumer relationships. Featuring research on topics such as digital advertising, wearable technology, and consumer behavior, this book is ideally designed for travel agents, tour developers, restaurateurs, hotel managers, tour directors, airlines, marketers, researchers, managers, hospitality professionals, policymakers, business strategists, researchers, academicians, and students seeking coverage on the use of smart technologies in tourism.
Author: Karabegovi?, Isak
Publisher: IGI Global
ISBN: 1799827267
Category : Business & Economics
Languages : en
Pages : 661
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Book Description
In Industry 4.0, industrial productions are adjusted to complete smart automation, which means introducing self-automation methods, self-configuration, self-diagnosis of problems and removal, cognition, and intelligent decision making. This implementation of Industry 4.0 brings about a change in business paradigms and production models, and this will be reflected at all levels of the production process including supply chains and will involve all workers in the production process from managers to cyber-physical systems designers and customers as end-users. The Handbook of Research on Integrating Industry 4.0 in Business and Manufacturing is an essential reference source that explores the development and integration of Industry 4.0 by examining changes and innovations to manufacturing processes as well as its applications in different industrial areas. Featuring coverage on a wide range of topics such as cyber physical systems, integration criteria, and artificial intelligence, this book is ideally designed for mechanical engineers, electrical engineers, manufacturers, supply chain managers, logistics specialists, investors, managers, policymakers, production scientists, researchers, academicians, and students at the postgraduate level.
Author: Dadwal, Sumesh Singh
Publisher: IGI Global
ISBN: 1799801330
Category : Business & Economics
Languages : en
Pages : 532
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Book Description
Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.
Author: Belem Barbosa
Publisher:
ISBN: 9781799890096
Category : Information technology
Languages : en
Pages :
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Book Description
"This book analyzes the drivers of digital transformation of businesses by assessing digital transformation success factors in the short, medium and long run, using case studies of digital adoption by companies in different business sectors"--
Author: Khan, Basheer Ahmed
Publisher: IGI Global
ISBN: 1799883299
Category : Education
Languages : en
Pages : 533
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Book Description
Technology management education and business education are visibly intertwined in the current educational system. Certain efforts that have taken place in the recent past are the interinstitutional discourse around the world. Technology management is a dynamic and evolving profession, driven by changes in technology, globalization, sustainability, and the increasing importance of the service economy. The Handbook of Research on Future Opportunities for Technology Management Education is a comprehensive reference book that enables readers to comprehend the trends in technological changes and the need to orient business education and technology management in workplaces. The book serves to support with the formation and implementation of appropriate policies for technology management. Covering topics such as big data analytics, cloud computing adoption, and massive open online courses (MOOCs), this text is an essential resource for managers, technologists, teachers, executives, instructional designers, libraries, university researchers, students, faculty, and industry taught leaders.
Author: Almunawar, Mohammad Nabil
Publisher: IGI Global
ISBN: 1799849856
Category : Business & Economics
Languages : en
Pages : 883
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Book Description
Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region. The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers.
Author: Pazos-Rangel, Rodolfo Abraham
Publisher: IGI Global
ISBN: 1799847314
Category : Computers
Languages : en
Pages : 554
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Book Description
Natural language processing (NLP) is a branch of artificial intelligence that has emerged as a prevalent method of practice for a sizeable amount of companies. NLP enables software to understand human language and process complex data that is generated within businesses. In a competitive market, leading organizations are showing an increased interest in implementing this technology to improve user experience and establish smarter decision-making methods. Research on the application of intelligent analytics is crucial for professionals and companies who wish to gain an edge on the opposition. The Handbook of Research on Natural Language Processing and Smart Service Systems is a collection of innovative research on the integration and development of intelligent software tools and their various applications within professional environments. While highlighting topics including discourse analysis, information retrieval, and advanced dialog systems, this book is ideally designed for developers, practitioners, researchers, managers, engineers, academicians, business professionals, scholars, policymakers, and students seeking current research on the improvement of competitive practices through the use of NLP and smart service systems.
Author: Dinçer, Hasan
Publisher: IGI Global
ISBN: 1522571817
Category : Business & Economics
Languages : en
Pages : 671
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Book Description
In a highly competitive global market, companies need to equip themselves with best practices and strategies to survive. Strategic management, innovative managerial thinking, and a clear decision-making process must be utilized to boost company performance and ultimately drive the company’s success. The Handbook of Research on Managerial Thinking in Global Business Economics identifies the importance of strategic decision making in competitive environments and analyzes the impacts of managerial thinking on global financial economics. The content within this publication examines globalization, consumer behavior, and risk management. It is designed for researchers, academicians, policymakers, government officials, and managers, and covers topics centered on innovation and development within organizations.
Author: Idemudia, Efosa Carroll
Publisher: IGI Global
ISBN: 1799833534
Category : Business & Economics
Languages : en
Pages : 459
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Book Description
To date, a plethora of companies and organizations are investing vast amounts of money on the latest technologies. Information technology can be used to improve market share, profits, sales, competitive advantage, and customer/employee satisfaction. Unfortunately, the individuals meant to use these technologies are not well equipped on how to effectively and efficiently use these tools for competitive advantage and decision making. The Handbook of Research on IT Applications for Strategic Competitive Advantage and Decision Making is a collection of innovative research relevant to the methodologies, theoretical frameworks, and latest empirical research findings in information technology applications, strategic competitive advantage, and decision making. While highlighting topics including agility, knowledge management, and business intelligence, this book is ideally designed for information technology professionals, academics, researchers, managers, executives, and government officials interested in using information technology for strategic competitive advantage and better decision making.
