Handbook of Research on Identity Theory in Marketing PDF Download
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Author: Americus Reed II
Publisher: Edward Elgar Publishing
ISBN: 1788117735
Category : Business & Economics
Languages : en
Pages : 497
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Book Description
The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly every consumer marketing subdomain. This Handbook is a comprehensive and state of the art treatment of identity and marketing: An authoritative and practical guide for academics, brand managers, marketers, public policy advocates and even intellectually curious consumers.
Author: Americus Reed II
Publisher: Edward Elgar Publishing
ISBN: 1788117735
Category : Business & Economics
Languages : en
Pages : 497
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Book Description
The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly every consumer marketing subdomain. This Handbook is a comprehensive and state of the art treatment of identity and marketing: An authoritative and practical guide for academics, brand managers, marketers, public policy advocates and even intellectually curious consumers.
Author: Subhash C. Jain
Publisher: Edward Elgar Publishing
ISBN: 1849806128
Category : Business & Economics
Languages : en
Pages : 433
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Book Description
The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations abroad. This thoroughly revised edition addresses this lack in the extant literature. The book consists of insights from leading scholars in international marketing, working not only to advance the theoretical underpinnings of today's most important international marketing issues, but also to provide insights for how the field of scholarship and practice of international marketing might develop in the future. The authors, top scholars from around the world, provide useful theoretical insights designed to stimulate contemplation and discussion, and to provide guidelines for future research on international marketing. The volume includes coverage of topics in four main areas: Part I looks at global branding while Part II examines issues of marketing strategy on a world stage. Part III offers chapters on cultural issues and the book closes with a more detailed look at marketing at the bottom of the pyramid in Part IV. Scholars and students in marketing and international business will find much of value in this comprehensive volume.
Author: Akkucuk, Ulas
Publisher: IGI Global
ISBN: 152255758X
Category : Business & Economics
Languages : en
Pages : 461
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Book Description
The issue of sustainability has become a vital discussion in many industries within the public and private sectors. In the business realm, incorporating such practices allows organizations to redesign their operations more effectively. The Handbook of Research on Supply Chain Management for Sustainable Development is a critical scholarly resource that examines academic and corporate interest in sustainability in all facets of business management. Featuring coverage on a wide range of topics such as green supply chains, environmental standards, and production planning, this book is geared toward professionals, researchers, and managers seeking current and relevant research on optimizing supply chains to ensure fair labor practices, lower emissions, and a cleaner environment.
Author: Seth J. Schwartz
Publisher: Springer Science & Business Media
ISBN: 1441979883
Category : Psychology
Languages : en
Pages : 983
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Book Description
Identity is one of the most extensively studied constructs in the social sciences. Yet, despite the wealth of findings across many disciplines, identity researchers remain divided over such enduring fundamental questions as: What exactly is identity, and how do identity processes function? Do people have a single identity or multiple identities? Is identity individually or collectively oriented? Personally or socially constructed? Stable or constantly in flux? The Handbook of Identity Theory and Research offers the rare opportunity to address the questions and reconcile these seeming contradictions, bringing unity and clarity to a diverse and fragmented literature. This exhaustive reference work emphasizes the depth and complexity of identity processes and domains and presents perspectives from many different theoretical schools and empirical approaches. Contributing authors provide perspectives from psychology (e.g., narrative, social identity theory, neo-Eriksonian) and from other disciplines (e.g., sociology, political science, ethnic studies); and the editors highlight the links between chapters that provide complementary insights on related subjects. In addition to covering identity processes and categories that are well-known to the field, the Handbook tackles many emerging issues, including: - Identity development among adopted persons. - Identity processes in interpersonal relationships. - Effects of globalization on cultural identity. - Transgender experience and identity. - Consumer identity and shopping behavior. - Social identity processes in xenophobia and genocide. The Handbook of Identity Theory and Research lends itself to a wealth of uses by scholars, clinicians, and graduate students across many disciplines, including social, developmental, and child/school psychology; human development and family studies; sociology; cultural anthropology; gender, ethnic, and communication studies; education; and counseling.
Author: Erdal Arslan
Publisher: Springer Nature
ISBN: 9811964025
Category : Business & Economics
Languages : en
Pages : 170
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Book Description
This book explores how identity plays a pivotal role in tourism consumption. Almost all tourism-related consumption studies underestimate or refer inadequately to identity's relationship with tourism consumption. As identity phenomenon is considerably a new subject in the tourism literature, this book examines its relationship with the consumption theory. It is of interest to readers curious about how pre-, during, and post-consumption activities affect a person's identity and vice versa. This book contains an analysis of consumption theories and a summary of literature identifying the phenomenon's evolution through pre-modern, modern, and post-modern periods. In this context, this book aims to enlighten the interactions between identity construction and tourism consumption. The grounded theory, one of the qualitative research approaches, was applied to accomplish the relevant purpose, and in-depth interviews were recruited following the method approach stages to enable the researchers to gain new insights into the subject. By presenting the identity tended tourism consumption model, this book provides a set of profound contributions to the relevant literature and insight for practitioners/decision-makers and entrepreneurs. This book attempts to clarify the tourists' consumption process and understand how the interactions between identity construction and tourism consumption work. The qualitative methodology (grounded theory) allows in-depth analysis and insights of the participants of the study on their definitions of themselves as human beings and as tourists, decisions on their travel plans, their considerations, motivations to travel and destination preferences, interactions with others, vacation activities, evaluations on their travel experiences, et cetera. Therefore, this book appeals to readers of marketing, business operations, sociology, and economics.
Author: Athanasia Daskalopoulou
Publisher: Taylor & Francis
ISBN: 104010648X
Category : Business & Economics
Languages : en
Pages : 237
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Book Description
This volume provides an in-depth examination of the role of sexuality in consumers’ life course and in the marketing of products and services. Leading scholars in the field define the most up-to-date picture of theories of sexuality in marketing and consumer research, mapping the topic through diverse theoretical lenses, addressing queer and feminist research, and putting sexuality and consumption in context. The book brings together leading international marketing scholars to build on the growing interest in theories of sexuality, queer theory, and intersectionality, which are gaining more interest among institutions and researchers interested in equality and diversity. While this book builds on existing expertise in consumer culture scholarship, it is the first time a marketing book focuses on sexuality, adding value to the existing repertoire in gender and feminist literature. The chapters are organised into three key sections: Part 1 maps the marketing and consumer research field, discussing how sexuality can be studied through different lenses; Part 2 focuses on queer and feminist theorising, drawing on LGBTQIA+ theory, queer theory, and theories of intersectionality to analyse how overlapping social categories interact to influence consumer behaviour, identity, and experiences in the marketplace; and Part 3 explores the personal and social aspects of sexuality, offering a broad overview of issues of gender and sexuality, digitalisation, and the sexual body. This text will be of direct interest to scholars and researchers within the fields of marketing, consumer research, sociology, and media studies. The aim of this book is to help scholars and students to develop a broader understanding about the interplay between sexuality, society, and the market.
Author: Luppicini, Rocci
Publisher: IGI Global
ISBN: 1466622121
Category : Computers
Languages : en
Pages : 874
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Book Description
"This book provides insights to better enhance the understanding of technology's widespread intertwinement with human identity within an advancing technological society"--Provided by publisher.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522571175
Category : Business & Economics
Languages : en
Pages : 1590
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Book Description
The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Author: Rafay, Abdul
Publisher: IGI Global
ISBN: 1799855694
Category : True Crime
Languages : en
Pages : 650
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Book Description
Black money and financial crime are emerging global phenomena. During the last few decades, corrupt financial practices were increasingly being monitored in many countries around the globe. Among a large number of problems is a lack of general awareness about all these issues among various stakeholders including researchers and practitioners. The Handbook of Research on Theory and Practice of Financial Crimes is a critical scholarly research publication that provides comprehensive research on all aspects of black money and financial crime in individual, organizational, and societal experiences. The book further examines the implications of white-collar crime and practices to enhance forensic audits on financial fraud and the effects on tax enforcement. Featuring a wide range of topics such as ethical leadership, cybercrime, and blockchain, this book is ideal for policymakers, academicians, business professionals, managers, IT specialists, researchers, and students.
Author: Dorina-Maria Buda
Publisher: Taylor & Francis
ISBN: 1000855619
Category : Business & Economics
Languages : en
Pages : 347
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Book Description
Bringing affect and emotion to the forefront of tourism studies, this book presents a new generation of scholars who consolidate emerging affective approaches and establish a route for scholarship that examines the roles of emotion and affect in tourism. Attuning to affect and emotion, this book steers the affective turn to encompass touring bodies and tourism places. Engaging the concept of affect as a constitutive element of social life often leaves academics grasping for terminology to describe something that is, by its very nature, beyond words. For this reason, as evident in the four interconnected sections of this volume, studying affect poses a significant and fruitful challenge to the status-quo of social scientific method and analysis. From African-American emotional labour while travelling, to visiting Banksy's Dismaland park, to affective heritagescapes, self-love, and travelling mittens, and across socio-spatial theories of emotions, decolonial feminist theory, and atmospheric politics, this book demonstrates the epistemic and empirical richness of affective tourism. Along with the contributors to this volume, the editors make a case for thinking about emotions and affects through collective and individual practices as interrelated shaping tourism encounters in and with places. That is, to break it down as doing, and as shared between bodies and places through the doing. The chapters in this book were originally published as a special issue of Tourism Geographies.
