Author: Richard Pettinger
Publisher: Business Science Reference
ISBN: 9781799897644
Category : Information technology
Languages : en
Pages : 450
Get Book Here
Book Description
"The objective is to contribute to management theory and assist practitioners and researchers in addressing and managing digital transformation"--
Author: El-Gohary, Hatem
Publisher: IGI Global
ISBN: 1799871940
Category : Business & Economics
Languages : en
Pages : 471
Get Book Here
Book Description
The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.
Author: Pettinger, Richard
Publisher: IGI Global
ISBN: 1799897656
Category : Business & Economics
Languages : en
Pages : 765
Get Book Here
Book Description
Advances in digital technologies continue to impact all areas of life, including the business sector. Digital transformation is ascertained to usher in the digitalized economy and involves new concepts and management tools that must be considered in the context of management science and practice. For business leaders to ensure their companies remain competitive and relevant, it is essential for them to utilize these innovative technologies and strategies. The Handbook of Research on Digital Transformation Management and Tools highlights new digital concepts within management, such as digitalization and digital disruption, and addresses the paradigm shift in management science incurred by the digital transformation towards the digitalized economy. Covering a range of important topics such as cultural economy, online consumer behavior, sustainability, and social media, this major reference work is crucial for managers, business owners, researchers, scholars, academicians, practitioners, instructors, and students.
Author: Ordóñez de Pablos, Patricia
Publisher: IGI Global
ISBN: 166844612X
Category : Business & Economics
Languages : en
Pages : 412
Get Book Here
Book Description
Cities, economies, and societies around the world must address the urgent global challenges such as climate change or the transition towards a greener and digital economy. It is important that economies are transformed into resource-efficient, competitive, and resilient ones. In the context of rapid change, transformative technologies like artificial intelligence (AI), blockchain, or the internet of things (IoT) play a key role in this digital transition across a wide range of areas. The Handbook of Research on Building Greener Economics and Adopting Digital Tools in the Era of Climate Change discusses global challenges like the transition towards a circular, greener, and digital economy. It proposes actions to advance the agenda towards climate-friendly businesses and economies. The book fosters cooperation among researchers, companies, and policymakers to share national initiatives and disseminate relevant knowledge. Covering topics such as cross-cultural communication, green product consumption, and organization performance strategies, this major reference work is an essential resource for business leaders and managers, entrepreneurs, government officials, politicians, policymakers, environmentalist organizations, students and faculty of higher education, researchers, and academicians.
Author: Wynn, Martin George
Publisher: IGI Global
ISBN: 1799877140
Category : Business & Economics
Languages : en
Pages : 487
Get Book Here
Book Description
Companies from various sectors of the economy are confronted with the new phenomenon of digital transformation and are faced with the challenge of formulating and implementing a company-wide strategy to incorporate what are often viewed as “disruptive” technologies. These technologies are sometimes associated with significant and extremely rapid change, in some cases with even the replacement of established business models. Many of these technologies have been deployed in unison by leading-edge companies acting as the catalyst for significant process change and people skills enhancement. The Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies examines the phenomenon of digital transformation and the impact of disruptive technologies through the lens of industry case studies where different combinations of these new technologies have been deployed and incorporated into enterprise IT and business strategies. Covering topics including chatbot implementation, multinational companies, cloud computing, internet of things, artificial intelligence, big data and analytics, immersive technologies, and social media, this book is essential for senior management, IT managers, technologists, computer scientists, cybersecurity analysts, academicians, researchers, IT consultancies, professors, and students.
Author: Erdem Öngün
Publisher: Information Science Reference
ISBN: 9781799884217
Category : Language Arts & Disciplines
Languages : en
Pages : 0
Get Book Here
Book Description
"Beginning with a refined definition of the concept of digital citizenship and the related literacy, this research book endeavors to cover many other different components engaged with the digital world responsibilities, creating awareness as a digital citizen capable of helping or conflicting with others in the digital world especially during a period of crisis"--
Author: Khan, Basheer Ahmed
Publisher: IGI Global
ISBN: 1799883299
Category : Education
Languages : en
Pages : 533
Get Book Here
Book Description
Technology management education and business education are visibly intertwined in the current educational system. Certain efforts that have taken place in the recent past are the interinstitutional discourse around the world. Technology management is a dynamic and evolving profession, driven by changes in technology, globalization, sustainability, and the increasing importance of the service economy. The Handbook of Research on Future Opportunities for Technology Management Education is a comprehensive reference book that enables readers to comprehend the trends in technological changes and the need to orient business education and technology management in workplaces. The book serves to support with the formation and implementation of appropriate policies for technology management. Covering topics such as big data analytics, cloud computing adoption, and massive open online courses (MOOCs), this text is an essential resource for managers, technologists, teachers, executives, instructional designers, libraries, university researchers, students, faculty, and industry taught leaders.
Author: Chisita, Collence Takaingenhamo
Publisher: IGI Global
ISBN: 1799866203
Category : Language Arts & Disciplines
Languages : en
Pages : 538
Get Book Here
Book Description
The convergence of technologies and emergence of interdisciplinary and transdisciplinary modus of knowledge production justify the need for research that explores the disinterestedness or interconnectivity of the information science disciplines. The quantum leap in knowledge production, increasing demand for information and knowledge, changing information needs, information governance, and proliferation of digital technologies in the era of ubiquitous digital technologies justify research that employs a holistic approach in x-raying the challenges of managing information in an increasingly knowledge- and technology-driven dispensation. The changing nature of knowledge production for sustainable development, along with trends and theory for enhanced knowledge coordination, deserve focus in current times. The Handbook of Research on Records and Information Management Strategies for Enhanced Knowledge Coordination draws input from experts involved in records management, information science, library science, memory, and digital technology, creating a vanguard compendium of novel trends and praxis. While highlighting a vast array of topics under the scope of library science, information science, knowledge transfer, records management, and more, this book is ideally designed for knowledge and information managers, library and information science schools, policymakers, practitioners, stakeholders, administrators, researchers, academicians, and students interested in records and information management.
Author: Theng, Yin-Leng
Publisher: IGI Global
ISBN: 1599048809
Category : Business & Economics
Languages : en
Pages : 689
Get Book Here
Book Description
"This book is an in-depth collection aimed at developers and scholars of research articles from the expanding field of digital libraries"--Provided by publisher.
Author: Moreno-Monsalve, Nelson Antonio
Publisher: IGI Global
ISBN: 1799819353
Category : Business & Economics
Languages : en
Pages : 537
Get Book Here
Book Description
Project management tools can be used as an alternative to improve and strengthen a company’s position in the market. However, the management of projects has been in constant transformation. Elements such as time, cost, and scope, on which it is based, have been complemented with other trends, such as the project team, change management, knowledge management, good negotiation practices, management of stakeholders, sustainability, etc. In order to improve the competitiveness of their company and increase earned value, managers must remain up to date on these latest transformations and best practices. The Handbook of Research on Project Management Strategies and Tools for Organizational Success is a pivotal reference source that analyzes and disseminates new trends that will allow managers to improve their skills and strengthen the performance of their companies through obtaining better results in the projects undertaken. While highlighting topics such as market growth, risk management, and value creation, this book is ideally designed for project managers, managers, business professionals, entrepreneurs, academicians, researchers, and students seeking current research on improving the competitiveness of companies as well as increasing their earned value.
