Author: Chkoniya, Valentina
Publisher: IGI Global
ISBN: 1799869865
Category : Computers
Languages : en
Pages : 653
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Book Description
The contemporary world lives on the data produced at an unprecedented speed through social networks and the internet of things (IoT). Data has been called the new global currency, and its rise is transforming entire industries, providing a wealth of opportunities. Applied data science research is necessary to derive useful information from big data for the effective and efficient utilization to solve real-world problems. A broad analytical set allied with strong business logic is fundamental in today’s corporations. Organizations work to obtain competitive advantage by analyzing the data produced within and outside their organizational limits to support their decision-making processes. This book aims to provide an overview of the concepts, tools, and techniques behind the fields of data science and artificial intelligence (AI) applied to business and industries. The Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry discusses all stages of data science to AI and their application to real problems across industries—from science and engineering to academia and commerce. This book brings together practice and science to build successful data solutions, showing how to uncover hidden patterns and leverage them to improve all aspects of business performance by making sense of data from both web and offline environments. Covering topics including applied AI, consumer behavior analytics, and machine learning, this text is essential for data scientists, IT specialists, managers, executives, software and computer engineers, researchers, practitioners, academicians, and students.
Author: Valentina Chkoniya
Publisher:
ISBN: 9781668424605
Category :
Languages : en
Pages : 472
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Book Description
Author: Christiansen, Bryan
Publisher: IGI Global
ISBN: 1799850781
Category : Business & Economics
Languages : en
Pages : 702
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Book Description
Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient. The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students.
Author: Thomas, J. Joshua
Publisher: IGI Global
ISBN: 1799836460
Category : Technology & Engineering
Languages : en
Pages : 520
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Book Description
Advances in machine learning techniques and ever-increasing computing power has helped create a new generation of hardware and software technologies with practical applications for nearly every industry. As the progress has, in turn, excited the interest of venture investors, technology firms, and a growing number of clients, implementing intelligent automation in both physical and information systems has become a must in business. Handbook of Research on Smart Technology Models for Business and Industry is an essential reference source that discusses relevant abstract frameworks and the latest experimental research findings in theory, mathematical models, software applications, and prototypes in the area of smart technologies. Featuring research on topics such as digital security, renewable energy, and intelligence management, this book is ideally designed for machine learning specialists, industrial experts, data scientists, researchers, academicians, students, and business professionals seeking coverage on current smart technology models.
Author: Zhaohao Sun
Publisher: Business Science Reference
ISBN: 9781799890164
Category : Big data
Languages : en
Pages : 450
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Book Description
"This book addresses research issues by investigating into foundations, technologies, and applications of intelligent business analytics, offering theoretical foundations, technologies, methodologies, and applications of intelligent business analytics in an integrated way"--
Author: Ogunleye, Olalekan Samuel
Publisher: IGI Global
ISBN: 1668497182
Category : Political Science
Languages : en
Pages : 358
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Book Description
In our data-rich era, extracting meaningful insights from the vast amount of information has become a crucial challenge, especially in government service delivery where informed decisions are paramount. Traditional approaches struggle with the enormity of data, highlighting the need for a new approach that integrates data science and machine learning. The book, Machine Learning and Data Science Techniques for Effective Government Service Delivery, becomes a vital resource in this transformation, offering a deep understanding of these technologies and their applications. Within the complex landscape of modern governance, this book stands as a solution-oriented guide. Recognizing data's value in the 21st century, it navigates the world of data science and machine learning, enhancing the mechanics of government service. By addressing citizens' evolving needs, these advanced methods counter inefficiencies in traditional systems. Tailored for experts across technology, academia, and government, the book bridges theory and practicality. Covering foundational concepts and innovative applications, it explores the potential of data-driven decision-making for a more efficient and citizen-centric government future.
Author: Musiolik, Thomas Heinrich
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 464
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Book Description
Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.
Author: Vasant, Pandian
Publisher: IGI Global
ISBN: 1466672595
Category : Computers
Languages : en
Pages : 913
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Book Description
For decades, optimization methods such as Fuzzy Logic, Artificial Neural Networks, Firefly, Simulated annealing, and Tabu search, have been capable of handling and tackling a wide range of real-world application problems in society and nature. Analysts have turned to these problem-solving techniques in the event during natural disasters and chaotic systems research. The Handbook of Research on Artificial Intelligence Techniques and Algorithms highlights the cutting edge developments in this promising research area. This premier reference work applies Meta-heuristics Optimization (MO) Techniques to real world problems in a variety of fields including business, logistics, computer science, engineering, and government. This work is particularly relevant to researchers, scientists, decision-makers, managers, and practitioners.
Author: Hemachandra, Dilini
Publisher: IGI Global
ISBN: 1668470535
Category : Nature
Languages : en
Pages : 304
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Book Description
Researchers working on natural resource management issues in human-influenced landscapes need to be able to elicit both biophysical and socio-economic information and explore the interactions between these realms to identify appropriate management options. Biophysical scientists are increasingly interested in researching natural resource management. This, however, requires a sensitivity to the socio-ecological dimensions in a landscape and at least a basic understanding of how to incorporate such in the research designing phase. Natural Resource Management Issues in Human-Influenced Landscapes documents the firsthand research designing experience of prolific researchers for the knowledge of budding researchers, which is not usually shared in journal publications. The chapters showcase cases narrated by the authors about their field experiences and cross-country comparisons. Covering topics such as biodiversity, plant genetic resources, and sustainable production, this premier reference source is an essential resource for ecologists, government officials, students and educators of higher education, librarians, researchers, and academicians.
Author: Masengu, Reason
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 515
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Book Description
The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.
