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Author: Simon Van Kerckhoven
Publisher: Taylor & Francis
ISBN: 100099578X
Category : Sports & Recreation
Languages : en
Pages : 201
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Book Description
This is a handbook for leading a professional football club to commercial success. Covering every aspect of the business and commercial operations of a modern football club, and with a focus on increasing revenues and building a powerful brand, this book explains how to take any club to the next level and increase brand value. Drawing on the authors’ extensive experience of working in elite professional football, this book covers all the core areas of club management, from brand identity, brand positioning, strategy and planning, human resource management and developing partnerships, to marketing, ticketing, venue operations and merchandise. It examines the importance of business models and achieving club stability and sustainability, and introduces cutting-edge topics that are having an increasing impact on the development of football clubs, including corporate social responsibility, eSports and women’s football. This book is full of real-world cases and data, and offers clear theoretical and practical guidance in every chapter. This book is essential reading for anybody working in professional football and for anybody taking courses in executive football education, football studies or sport management. It is also a valuable resource for anyone who has a general interest in the business and commercial aspects of managing a professional football club.
Author: Simon Chadwick
Publisher: Routledge
ISBN: 1351262785
Category : Business & Economics
Languages : en
Pages : 600
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Book Description
Soccer is the world’s most valuable sport, generating bigger revenues, as well as being watched and played by more people, than any other. It is virtually impossible to understand the business of sport without understanding the football industry. This book surveys contemporary football in unparalleled breadth and depth. Presenting critical insights from world-leading football scholars and introducing football’s key organisations, leagues and emerging nations, it explores key themes from governance and law to strategy and finance, as well as cutting edge topics such as analytics, digital media and the women’s game. This is essential reading for all students, researchers and practitioners working in football, sport business, sport management or mainstream business and management.
Author: Iain Macintosh
Publisher: Random House
ISBN: 1473507715
Category : Games & Activities
Languages : en
Pages : 226
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Book Description
The Football Manager Guide to Football Management is for anyone who has ever believed that they could do a better job than their club’s manager. It’s for anyone who has ever tried to prove that point by taking the hot seat in the management simulation Football Manager. Whilst most Football Manager players feel they possess innate tactical awareness, on point man-management skills and a gift for dealing with the media; even the most hardened fan would have to admit there’s much to be learned from those who ply their trade in the real world. If you want to make an immediate impact on your struggling hometown club, you need to refer back to Sir Bobby Robson. If you want to lay down the law with your young players, you need to take tips from Sir Alex Ferguson. Want to avoid a financial catastrophe? Then learn from Leeds United! So if, at any point in your life, you have imagined yourself in a tracksuit, waving your arms in the air on the touchline, with your perfect XI scribbled on the back of a beer mat and thinking ahead to the press conference, then this book is for you. After all, you’re already a football manager... you just haven’t been appointed yet.
Author: David Ager
Publisher:
ISBN: 9781861265913
Category : Soccer
Languages : en
Pages : 127
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Book Description
This title contains the information you need about amateur football club management. Presenting practical advice, this book offers a one-stop guide to improving your management skills and gianing the additional training to help you achieve the most from your involvement with the beautiful game.
Author: Simon Van Kerckhoven
Publisher: Taylor & Francis
ISBN: 100099578X
Category : Sports & Recreation
Languages : en
Pages : 201
Get Book Here
Book Description
This is a handbook for leading a professional football club to commercial success. Covering every aspect of the business and commercial operations of a modern football club, and with a focus on increasing revenues and building a powerful brand, this book explains how to take any club to the next level and increase brand value. Drawing on the authors’ extensive experience of working in elite professional football, this book covers all the core areas of club management, from brand identity, brand positioning, strategy and planning, human resource management and developing partnerships, to marketing, ticketing, venue operations and merchandise. It examines the importance of business models and achieving club stability and sustainability, and introduces cutting-edge topics that are having an increasing impact on the development of football clubs, including corporate social responsibility, eSports and women’s football. This book is full of real-world cases and data, and offers clear theoretical and practical guidance in every chapter. This book is essential reading for anybody working in professional football and for anybody taking courses in executive football education, football studies or sport management. It is also a valuable resource for anyone who has a general interest in the business and commercial aspects of managing a professional football club.
Author: Jean-Loup Chappelet
Publisher:
ISBN: 9782940391103
Category :
Languages : en
Pages : 221
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Book Description
Author: Robby Houben
Publisher: Edward Elgar Publishing
ISBN: 1802206973
Category : Law
Languages : en
Pages : 445
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Book Description
This original Research Handbook examines the key legal aspects of a professional football club’s actions. Reflecting also on the role of key governing bodies such as UEFA, the Handbook informs and contributes to the ongoing debate surrounding the governance and behaviours of professional football clubs.
Author: Stephen Holiday
Publisher: Richards Education
ISBN:
Category : Sports & Recreation
Languages : en
Pages : 126
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Book Description
Unlock the secrets to success on the sidelines with 'Mastering the Sidelines: A Comprehensive Guide to Football Management'. Delve into the intricate world of football management as you learn the essential skills, tactics, and leadership principles needed to navigate the highs and lows of the beautiful game. From building and managing a winning team to crafting innovative tactics, handling adversity, and leaving a lasting legacy, this book equips aspiring managers with the tools they need to thrive in one of the most challenging roles in sports. Whether you're a seasoned coach or just starting your journey, 'Mastering the Sidelines' is your indispensable companion to achieving greatness in the world of football management.
Author: Leon Pratt Alford
Publisher:
ISBN:
Category : Factory management
Languages : en
Pages : 1656
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Book Description
Author: Ian Lawrence
Publisher: Routledge
ISBN: 1315519151
Category : Sports & Recreation
Languages : en
Pages : 134
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Book Description
The rapid global growth of the sport industry has prompted the need for a more commercial approach to the management of sport clubs. This book is the first study of its kind to focus on the management of professional football clubs, providing a real-world insight into management principles and their practical application. The international commercialisation of football has led to a fundamental transformation of the industry’s management practices, given the financial rewards of success and the high price of failure. This book presents a critical examination of this transformation, questioning why clubs are increasingly adopting management strategies from other industries. Each chapter analyses the role played by a key leadership figure within a club, such as the owner, chief executive officer (CEO), chief financial officer (CFO), chief operating officer (COO), director of football (DoF), and head coach. Full of exclusive interviews, case studies and examples of best practice, this book sheds new light on the challenges of working in this extraordinarily high-pressure environment. Football Club Management: Insights from the Field is fascinating reading for all those working in or studying the management, marketing or administration of football.
Author: S. Söderman
Publisher: Edward Elgar Publishing
ISBN: 1781005869
Category : Sports & Recreation
Languages : en
Pages : 597
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Book Description
ÔSšderman and Dolles have assembled an impressive array of researchers to address the nexus between sport and business. In their rich collection of research on sport business theory and practice Sšderman and Dolles identify research themes from governance to branding, from sport events to sport systems, and from social media to fan identity, and they specifically reflect on the application of major theoretical concepts and key research methods. The authorsÕ aim is to advance sport business research through critical reflection on topic selection, research design, data analysis and interpretation. Their unique approach encourages researchers, from novice to experienced, to embrace diverse theories and methods. The Handbook is recommended reading for those interested in advancing sport business research.Õ Ð Graham Cuskelly, Griffith University, Australia ÔThis insight-laden volume encompasses today's and tomorrow's research across the multifaceted landscape of the business side of sport -- from branding and sponsorship to media and technology, from club management to governance. It effectively encompasses both theory and practice. Scholars, students, and practitioners will find this cogent collection of international consumer and business research knowledge and perspectives both informative and useful.Õ Ð Stephen A. Greyser, Harvard Business School, US ÔThis Handbook directly responds to the rapid professional, commercial and international development of sport. With its thoughtful structure, comprehensive coverage of topics and renowned contributors it offers a thorough analysis on the management challenges in the field. It also offers very valuable insights and guidance how the business of sport can be researched by students, academics and practitioners around the world. The book is simply a must-read for anyone interested in the management aspects of sports.Õ Ð Yoshiaki Takahashi, Chuo University, Tokyo, Japan This Handbook draws together top international researchers and discusses the state of the art and the future direction of research at the nexus between sport and business. It is heavily built upon choosing, applying and evaluating appropriate quantitative as well as qualitative research methods for practical advice in sport and business research. Topics covered for analysis include sports governance, regulation and performance; media and technology; club management and team structure; place, time and spectators of sporting events; and sport branding and sponsoring. The Handbook covers research examples from elite sport to the amateur level, and from different sports, from cycling to cricket, from ice hockey to motorsports, and from football to skiing. It will be read and used by academics and PhD students as well as sports practitioners looking for useful ways of expanding knowledge, conducting research or searching for insights into the challenges of managing sport.
