Handbook of Entrepreneurship and Marketing PDF Download

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Handbook of Entrepreneurship and Marketing

Handbook of Entrepreneurship and Marketing PDF Author: Ian Fillis
Publisher: Edward Elgar Publishing
ISBN: 178536457X
Category : Business & Economics
Languages : en
Pages : 477

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Book Description
This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship.