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Author: Chenglu Wang
Publisher:
ISBN: 9781617616891
Category : Consumer behavior
Languages : en
Pages : 0
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Book Description
This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. The book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary China's markets, marketing research and marketing practices.
Author: W. John Morgan
Publisher: Edward Elgar Publishing
ISBN: 1783470666
Category : Education
Languages : en
Pages : 579
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Book Description
The Handbook of Education in China provides both a comprehensive overview and an original interpretation of key aspects of education in the People’s Republic of China. It has four parts: The Historical Background; The Contemporary Chinese System; Problems and Policies; The Special Administrative Regions: Macau and Hong Kong. The Handbook is an essential reference for those interested in Chinese education; as well as a comprehensive textbook that provides valuable supplementary material for those studying Chinese politics, economy, culture and society more generally.
Author: Chenglu Wang
Publisher:
ISBN: 9781617616891
Category : Consumer behavior
Languages : en
Pages : 0
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Book Description
This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. The book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary China's markets, marketing research and marketing practices.
Author: Jing Wang
Publisher: Harvard University Press
ISBN: 9780674044821
Category : Business & Economics
Languages : en
Pages : 436
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Book Description
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.
Author: Sarah Biddulph
Publisher: Edward Elgar Publishing
ISBN: 1786433680
Category : Political Science
Languages : en
Pages : 759
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Book Description
This Handbook gives a wide-ranging account of the theory and practice of human rights in China, viewed against international standards, and China’s international engagements around human rights. The Handbook is organised into the following sections: contested meanings; international dimensions; economic and social rights; civil and political rights; rights in/action and access to justice; political dimensions of human rights in Greater China; and new frontiers.
Author: Beatriz Carrillo
Publisher: Edward Elgar Publishing
ISBN: 9781783472734
Category : China
Languages : en
Pages : 0
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Book Description
This Handbook is a timely compilation dedicated to exploring a rare diversity of perspectives and content on the development, successes, reforms and challenges within China's contemporary welfare system. It showcases an extensive introduction and 20 original chapters by leading and emerging area specialists who explore a century of welfare provision from the Nationalist era, up to and concentrating on economic reform and marketisation (1978 to the present). Organised around five key concerns (social security and welfare; emerging issues and actors, including gender issues, NGOs, and philanthropy; gaps; and future challenges, such as population ageing and environmental pressures) chapters draw on original case-based research from diverse disciplines and perspectives, engage existing literature and further key debates. Key historical insights into welfare provision in the Chinese context serve as a starting point with the remaining chapters combining a review of the literature with original case studies. The book offers novel empirical research and includes topics often not discussed in the literature on welfare in China, including: mental health, highly educated rural-to-urban migrants, NGOs as welfare providers, China's overseas welfare aid, environmental challenges and welfare, amongst others. This comprehensive and multidisciplinary Handbook will be of immense value to researchers and scholars in the fields of China Studies, social policy, the welfare state, politics and related areas. Accessible to a non-specialist audience interested in China's welfare development and welfare states more broadly, it will also serve as a useful resource for undergraduates. Contributors Include: E. Baum, M. Blaxland, O. Bruun, B. Carrillo, J. Chen, S. Cook, X.-y. Dong, T.D. DuBois, M.W. Frazier, K.R. Fisher, R. Hasmath, T. Hesketh, J. Hood, J.Y.J. Hsu, H. Jia, E. Jeffreys, P.I. Kadetz, B. Li, Y. Li, J. Liu, S.-h. Liu, Y. Liu, A.W. MacDonald, A. Saich, X. Shang, D.J. Solinger, K. Suda, Y. Zeng, J. Zhao, Z. Zhao
Author: Xiaowei Zang
Publisher: Edward Elgar Publishing
ISBN: 1785368192
Category : Families
Languages : en
Pages : 463
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Book Description
This Handbook advances research on the family and marriage in China by providing readers with a multidisciplinary and multifaceted coverage of major issues in one single volume. It addresses the major conceptual, theoretical and methodological issues of marriage and family in China and offers critical reflections on both the history and likely progression of the field.
Author: David S.G. Goodman
Publisher: Edward Elgar Publishing
ISBN: 1782544372
Category : Political Science
Languages : en
Pages : 574
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Book Description
The Handbook of the Politics of China is a comprehensive resource introducing readers to the very latest in research on Chinese politics. David Goodman provides an introduction to the key structures and issues, providing the foundations on which later learning can be built. Including a comprehensive bibliography, it is an ideal reference work for undergraduate and postgraduate students and academics. The Handbook contains four sections of new and original research, dealing with leadership and institutions, public policy, political economy and social change, and international relations. Each of the 26 chapters has been written by a leading internationally-established authority in the field and each reviews the literature on the topic, and presents the latest findings of research. Presenting the state of the art of the field, this reader-oriented Handbook is an essential primer for the study of China’s politics.
Author: Huiyao Wang
Publisher: Edward Elgar Publishing
ISBN: 1785366084
Category : China
Languages : en
Pages : 521
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Book Description
An excellent guide for understanding the trends, challenges and opportunities facing China through globalization, this Handbook answers the pertinent questions regarding the globalization process and China’s influence on the world.
Author: Martin King Whyte
Publisher: University of Chicago Press
ISBN: 0226895491
Category : Social Science
Languages : en
Pages : 432
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Book Description
Through interviews with city residents, Martin King Whyte and William L. Parish provide a unique survey of urban life in the last decade of Mao Zedong's rule. They conclude that changes in society produced under communism were truly revolutionary and that, in the decade under scrutiny, the Chinese avoided ostensibly universal evils of urbanism with considerable success. At the same time, however, they find that this successful effort spawned new and equally serious urban problems—bureaucratic rigidity, low production, and more.
Author: Ray Yep
Publisher: Edward Elgar Publishing
ISBN: 1786431637
Category : Cities and towns
Languages : en
Pages : 431
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Book Description
The trajectory and logic of urban development in post-Mao China have been shaped and defined by the contention between domestic and global capital, central and local state and social actors of different class status and endowment. This urban transformation process of historic proportion entails new rules for distribution and negotiation, novel perceptions of citizenship, as well as room for unprecedented spontaneity and creativity. Based on original research by leading experts, this book offers an updated and nuanced analysis of the new logic of urban governance and its implications.
