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Hacking the Electorate

Hacking the Electorate PDF Author: Eitan Hersh
Publisher: Cambridge University Press
ISBN: 1107102898
Category : Political Science
Languages : en
Pages : 273

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Book Description
Hacking the Electorate focuses on the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh shows that most of what campaigns know about voters comes from a core set of public records, and the content of public records varies from state to state. This variation accounts for differences in campaign strategies and voter coalitions across the nation.