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Author: Kenda Macdonald
Publisher: Kenda MacDonald
ISBN: 9781912713950
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Hack The Buyer Brain uncovers the odd quirks of the human condition that affect how we buy, sell, and behave - laying out a simple approach to sales and marketing that skyrockets profits. Have you ever wondered why your customers behave in a certain way? Why some of them buy repeatedly and delightedly, why others buy from you only once - and why some people never buy from you at all? Simple: humans have evolved to survive, not buy - and most marketing doesn't take human behaviour into consideration. Hack The Buyer Brain explains the psychology behind our behaviour, how we make purchase decisions and - crucially - how you can use these new psychological insights to create and implement astonishingly effective customer journeys. Kenda Macdonald isn't just any marketer: her background in forensic psychology gives her a unique insight into how the buyer's brain works. She shares real-life case studies and simplifies the science behind them, showing you how to hack the brain to attract and keep a steady stream of delighted customers. She breaks down the latest neuroscience so you can: Find and attract perfect customers and keep them interested. Create a seamless buying process, so people don't just buy your products and services, they do it with a massive grin on thier faces. Wow your customers so they keep coming back for more (because it costs 600-700% MORE to get a new customer on board than keep an old one). Get ready to hack brains and win better quality leads, happier customers, and more ROI from your marketing.
Author: Kenda Macdonald
Publisher: Kenda MacDonald
ISBN: 9781912713950
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
Hack The Buyer Brain uncovers the odd quirks of the human condition that affect how we buy, sell, and behave - laying out a simple approach to sales and marketing that skyrockets profits. Have you ever wondered why your customers behave in a certain way? Why some of them buy repeatedly and delightedly, why others buy from you only once - and why some people never buy from you at all? Simple: humans have evolved to survive, not buy - and most marketing doesn't take human behaviour into consideration. Hack The Buyer Brain explains the psychology behind our behaviour, how we make purchase decisions and - crucially - how you can use these new psychological insights to create and implement astonishingly effective customer journeys. Kenda Macdonald isn't just any marketer: her background in forensic psychology gives her a unique insight into how the buyer's brain works. She shares real-life case studies and simplifies the science behind them, showing you how to hack the brain to attract and keep a steady stream of delighted customers. She breaks down the latest neuroscience so you can: Find and attract perfect customers and keep them interested. Create a seamless buying process, so people don't just buy your products and services, they do it with a massive grin on thier faces. Wow your customers so they keep coming back for more (because it costs 600-700% MORE to get a new customer on board than keep an old one). Get ready to hack brains and win better quality leads, happier customers, and more ROI from your marketing.
Author: Vicky Fraser
Publisher: Moxie Books
ISBN: 0463526287
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
It's never been easier to write and publish your own business book... right up until the moment you sit down to start. In this entertaining page-turner of a guide, author and book-writing expert Vicky Fraser breaks down years of experience writing and self-publishing for herself and a host of clients to share everything you need to write your own business book – and use it to grow your business. You'll discover: * How to overcome the Blank Page Of Doom – permanently. * Why your Inner Dickhead wants to sabotage you, and how to stop it. * Where to find inspiration and how to cultivate your hidden creativity. * How to avoid looking like an amateur (tips and tricks to make you look like the professional you are). * Why tedious writing is "fear masquerading as professionalism" – and how to add a little outrageous flair. * How to destroy fluff and waffle so your business book isn't overstuffed and dull. * What to do at the end of your book so your reader yells, "Shut up and take my money!" * Why authors abandon their book projects – and how to make sure you finish yours. * And much more... Grab a copy of How The Hell Do You Write A Book now to unleash your inner author and write the book that could transform your business.
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ISBN:
Category : American literature
Languages : en
Pages : 1076
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ISBN:
Category : American literature
Languages : en
Pages : 634
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ISBN:
Category : American literature
Languages : en
Pages : 554
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Author: Lisa Rowan
Publisher: Adams Media
ISBN: 1507214073
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Achieve all of your financial goals with these 300 easy solutions to all your personal finance questions—from paying off your student loans to managing investments. Are you looking for ways to decrease your spending…and start increasing your savings? Need some simple advice for maximizing your investments? Want to start planning for your retirement but don’t know where to start? It’s now easier than ever to achieve all your financial goals! Many people are afraid to talk about money, which means that you might be missing some of the best money-saving skills out there! In Money Hacks you will learn the basics of your finances so you can start making every penny count. Whether you’re trying to pay down debt, start an emergency fund, or make the smartest choice on a major purchase, this book is chock-full of all the useful hacks to make your money work for you in every situation!
Author: Alison Hill
Publisher: John Wiley & Sons
ISBN: 0730330826
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Tools, tips and strategies to stop the cycle of 'busy' and start getting ahead Stand Out shows you how to stop working so much, and start achieving instead. Everyone is busy, but working harder to do more isn't getting us anywhere. We're overwhelmed, distracted and detached, and our greatest fear is that this will never change. This book is your guide to taking back your life. Through simple models, robust diagnostics and practical suggestions you'll identify where you are now and how to implement real change. Explore how to move on from Check Out (the sense that you are just going through the motions), combat Burn Out (the feeling that you're on a treadmill that is dialled too fast for your legs, brain and talents to keep pace with) and move through Freak Out (that overriding anxiety generated by knowing where you want to go but not getting any traction). Real-life stories, anecdotes and ‘life hacks' provide ideas you can implement immediately, while in-depth discussion of psychological theory explains the science behind the actions. The goal is not to find your One True Passion, but to identify what's most important right now. When you're clear on purpose and actually making progress, you hit the sweet spot of activity that allows your talents to shine. The concept of 'being at work' has changed. We're expected to be plugged in 24/7, and continually expected to do more and more with the same 24 hours in every day. Organisations suffer, families suffer and workers suffer – so why do we perpetuate this cycle? This book shows you how to hop off the hamster wheel and thrive through relentless change by doing less – but by doing it smarter. Treat self-care as an imperative for success Connect to what's important here and now Stop day-dreaming and put action to purpose Take control of your day, your path and your life It's not about productivity training or the latest organisational system – it's about having the tools, mindset and skills in place to make your activities work for you. Stand Out helps you find the courage and optimism to live the life you crave, let go of the ‘shoulds' and shows you how to prioritise what really matters.
Author: Alison Hill
Publisher: John Wiley & Sons
ISBN: 0730369617
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Bring calm to the chaos in your life. Whether you find yourself checked out, burnt out, or just plain freaked out; you deserve better. Psychologist Alison Hill takes you deep into the key pillars for our happiness, health and sanity to help you live a life filled with purpose and progress. Productivity training or the latest organisational system will only take you so far. To make lasting change you need the right tools, mindset and skills. Boss of Busy helps you find the courage and optimism to live the life you crave, let go of what is holding you back and learn how to prioritise what really matters. Originally published in 2016 as Stand Out, this book has been reviewed and redesigned to become part of the Wiley Be Your Best series - aimed at helping readers acheive professional and personal success.
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Category : Rural women
Languages : en
Pages : 520
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Author:
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ISBN:
Category :
Languages : en
Pages : 2028
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