Gurus on E-business PDF Download
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Author: John Middleton
Publisher: Thorogood Publishing
ISBN: 1854183869
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Evaluates thought-leaders in e-commerce. This book explores the impact and significance of e-business as illustrated by the work and thinking of a number of key players in the field. Its aim is to be a guide for business people who are looking to make optimal and profitable use of e-business, as well as to students.
Author: John Middleton
Publisher: Thorogood Publishing
ISBN: 1854183869
Category : Business & Economics
Languages : en
Pages : 242
Get Book Here
Book Description
Evaluates thought-leaders in e-commerce. This book explores the impact and significance of e-business as illustrated by the work and thinking of a number of key players in the field. Its aim is to be a guide for business people who are looking to make optimal and profitable use of e-business, as well as to students.
Author: Julie Lewthwaite
Publisher: Thorogood Publishing
ISBN: 185418332X
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
Absolutely everybody in all types of organizations--business, professional, governmental, academic--has to make the critical leap to managing people for the first time. There are countless books on managing people but very little written from the perspective of the novice, someone faced with the daunting task of changing from following instructions to giving them. First published by Pitman, the book instantly caught on and was widely adopted in businesses and in particular the public sector. It has now been fully updated and revise to reflect recent changes theory and practice.
Author: Geoffrey Sampson
Publisher: BCS, The Chartered Institute
ISBN: 1902505891
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
This text is an invaluable source of information for anybody setting up a new business or managing an existing business, as well as those studying IT or business studies, or managing the delivery of an IT service to new or established e-business customers.
Author: Ian Wallis
Publisher: Crimson Publishing
ISBN: 1780590911
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Business Gurus is an essential introduction to business and leadership thinking. A must-read for anyone working in or studying business, Business Gurus explains simply and clearly the most important elements from the world's most influential leadership and management thinkers. All major gurus, both past and present, are featured including: Michael Porter, Tom Peters, Peter Drucker, Michael Gerber, Peter Senge, Jim Collins, Ken Blanchard, Charles Handy, Richard Koch, John Kotter, Richardo Semler, Stephen Covey, Seth Godin and many more. For each of these Gurus, the book explains their background, the main theories for which they are known, the context for these theories, and how they compare to other business thinking. Crucially the book also looks at how each theory works in practise.
Author: Ralph Tiffin
Publisher: Thorogood Publishing
ISBN: 1854183095
Category : Accounting
Languages : en
Pages : 330
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Book Description
Understanding finance and applying techniques for financial control are essential for successful management, yet in many cases key financial and accounting tools are either unknown or unsuccessfully applied. This Desktop Guide provides a clear, practical guide to all aspects of accountancy, financial and business literacy for English companies.
Author: Brad Jackson
Publisher: Psychology Press
ISBN: 9780415249461
Category : Business & Economics
Languages : en
Pages : 230
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Book Description
This book provides a rhetorical critique of the management guru and management fashion phenomenon, and stimulates a much-needed critical dialogue between practitioners and academics.
Author: Jun Xu
Publisher: World Scientific
ISBN: 9812836748
Category : Business & Economics
Languages : en
Pages : 464
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Book Description
Embarking on electronic business is a challenging task. There is also a lack of clear understanding and comprehensive analysis of various issues and domains of electronic business. This book offers a very comprehensive analysis of concepts, models and infrastructures of e-business. It also presents unique observations of current e-business practices for different organizations in different economies and provides insights on the future of current leading businesses on the net and the trends of e-business. The volume will be an effective and indispensible reference book for professionals who are interested in or dealing with e-business and businesses that are embarking on e-business.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 68
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Book Description
For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Author: Bernard Liautaud
Publisher: McGraw-Hill Companies
ISBN: 9780071364782
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
Publisher Fact Sheet How to leverage corporate information for reduced costs & increased profits.
Author: Cathy Ace
Publisher: Routledge
ISBN: 1136408304
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
'Effective Promotional Planning for e-Business' is an introductory text for those who need to gain a practical insight into promotional planning and implementation for e-businesses. Using a range of case studies from around the world, the book illustrates current practice in marketing communications, looking at both start ups and e-business solutions from existing organizations. It covers product, service, business to consumer, business to business, UK, transatlantic and global communications issues, both internally and externally. The book also addresses specific issues such as: · Developing traffic · Making sites more sticky · Ensuring best possible CRM, partner communications, internal communications and motivation · Co-ordinating your tactics alongside traditional brand building With its user-friendly layout and an accompanying website that includes presentation material, additional questions, case studies and updated web links, 'Effective Promotional Planning for e-Business' is the essential guide to this area. It is ideal for all marketing communications executives and managers who need a practical text to help them to prepare a workable marketing communications programme for an e-business operation.
