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Author: Matt Haig
Publisher: Kogan Page Publishers
ISBN: 9780749444334
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 ""failures"" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).
Author: Matt Haig
Publisher: Kogan Page Publishers
ISBN: 9780749444334
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 ""failures"" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).
Author: Maurice Yacowar
Publisher: A&C Black
ISBN: 9780826415424
Category : Performing Arts
Languages : en
Pages : 262
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Book Description
If television programming is normally considered a wasteland, then The Sopranos may be thought of as a jungle: richly colored, teeming with life, dark with mystery. The Sopranos on the Couch is a must for all who are already caught up in the excitement, as well as for viewers who are coming to the show for the first time. Yacowar helps us understand exactly why we can't get enough of Tony Soprano and that colorful mafia family that we hate to love and often love to hate!This pop-culture sensation is not only the most controversial series on television, but also the most provocative, thoughtful, and complex. Its language and themes have stretched the norms of commercial television, many characters and phrases having entered our everyday life.The Sopranos on the Couch is the first book to provide a compact, lively, and authoritative examination of each episode and season - the themes, inside jokes, and allusions - thereby putting the series into a broader cultural context.
Author: Shireen Smith
Publisher: Practical Inspiration Publishing
ISBN: 1788602684
Category : Business & Economics
Languages : en
Pages : 237
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Book Description
A brand is more than a snazzy logo – but what else is there to consider when building a brand? Do you really need a brand for business success? And what has intellectual property got to do with anything? A strong, authentic brand is what makes your business stand out from the crowd – and what drives long term success. But the branding industry can be an overwhelming minefield, full of conflicting advice and multiple disciplines – so how do you navigate your way through the process? That’s where Brand Tuned comes in. With the step-by-step TUNED methodology, you will: • define your brand to drive the business forward and help it stand out • know what brand promise will attract your ideal client • pick a name that will put you “front of mind” • ensure that the design elements you choose are distinctive and ‘ownable’ • train your team to live the brand. Drawing from evidence-based research, interviews with experts, and years of experience supporting businesses, Brand Tuned is the first branding guide written by an intellectual property lawyer who specialises in trademarks and brands. By incorporating the principles of intellectual property law right from the start of the process, branding expert Shireen Smith will show you how to create and build the brand that is right for you and your business – while avoiding the potential pitfalls. Shireen Smith is an intellectual property lawyer specialising in trademarks and brands, with years of experience in marketing small businesses. Her TUNED framework is designed to guide you to create a brand that attracts sales for the long term.
Author: Corinne T. Netzer
Publisher: Dell
ISBN: 0440243203
Category : Brand name products
Languages : en
Pages : 944
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Book Description
With thousands of brand-new listings, this newly revised and updated edition of the phenomenal bestseller from America's #1 authority on the nutritional content of food is the most up-to-date, comprehensive, pocket-sized food count guide available. Reissue.
Author: Corinne T. Netzer
Publisher: Dell
ISBN: 0345532473
Category : Health & Fitness
Languages : en
Pages : 914
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Book Description
The phenomenal bestseller! Newly revised and updated! Thousands of new listings! THE INDISPENSABLE ONE-VOLUME REFERENCE FROM CORINNE T. NETZER, AMERICA’S #1 AUTHORITY ON THE NUTRITIONAL CONTENT OF FOOD Are you counting your calories, carbs, or fat grams? Watching your cholesterol? Boosting protein or fiber? Whatever your nutritional needs, this completely revised and updated ninth edition of The Complete Book of Food Counts is the most authoritative, up-to-date reference you can buy. Featuring thousands more listings (and more choices) than ever before, this vital reference provides all the essential counts you need to know for generic and brand-name foods—as well as the latest gourmet and health foods and a variety of ethnic cuisines. Whether it’s fresh or frozen, fast-food or slow-cooked, The Complete Book of Food Counts is an A to Z guide to the choices in your supermarket aisles, at your local farmer’s market, or served in your favorite restaurants! • Calorie counts • Carbohydrate grams • Cholesterol milligrams • Sodium milligrams • Protein grams • Fat grams • Fiber grams PLUS • A conversion table for weight and capacity measures • Alphabetized listing for easy reference • And much, much more THE COMPLETE BOOK OF FOOD COUNTS From the Paperback edition.
Author: Caldwell B. Esselstyn Jr. M.D.
Publisher: Penguin
ISBN: 1583333002
Category : Health & Fitness
Languages : en
Pages : 329
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Book Description
The New York Times bestselling guide to the lifesaving diet that can both prevent and help reverse the effects of heart disease Based on the groundbreaking results of his twenty-year nutritional study, Prevent and Reverse Heart Disease by Dr. Caldwell Esselstyn illustrates that a plant-based, oil-free diet can not only prevent the progression of heart disease but can also reverse its effects. Dr. Esselstyn is an internationally known surgeon, researcher and former clinician at the Cleveland Clinic and a featured expert in the acclaimed documentary Forks Over Knives. Prevent and Reverse Heart Disease has helped thousands across the country, and is the book behind Bill Clinton’s life-changing vegan diet. The proof lies in the incredible outcomes for patients who have followed Dr. Esselstyn's program, including a number of patients in his original study who had been told by their cardiologists that they had less than a year to live. Within months of starting the program, all Dr. Esselstyn’s patients began to improve dramatically, and twenty years later, they remain free of symptoms. Complete with more than 150 delicious recipes perfect for a plant-based diet, the national bestseller Prevent and Reverse Heart Disease explains the science behind the simple plan that has drastically changed the lives of heart disease patients forever. It will empower readers and give them the tools to take control of their heart health.
Author: John A. McDougall
Publisher: Penguin
ISBN: 110164513X
Category : Cooking
Languages : en
Pages : 417
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Book Description
The perfect gift for the health-conscious chef from the bestselling authors of The Starch Solution and The Healthiest Diet on the Planet. Food is our most powerful medicine. And with this revolutionary program, the fat-free way to healthier eating has never been easier—or more delicious. Thanks to John and Mary McDougall, countless health-conscious Americans have learned that our standard meat-heavy diet is hazardous to our health—and that the low-fat solution doesn't have to be low on taste. This collection of three hundred vegan, high-carbohydrate, virtually fat-free recipes offers a well-balanced, mouthwatering mix of fresh fruits, vegetables, legumes, and grains to help you lose weight, reverse illness, and do right by the environment. Inspired by dishes from around the world, the recipes use familiar ingredients and rely on simple and consistent preparation methods. You will also find: · An explanation of the groundbreaking McDougall Program and its nutritionally based approach to health, · Easy-to-prepare recipes for nondairy drinks, dressings, and sauces that aren’t based on oil, · Ten simple steps to make a lighter version of your favorite recipes, · An updated “McDougall-Okayed Packaged and Canned Products” list to help you shop with confidence.
Author: Tian-Chu Shih
Publisher: Scarecrow Press
ISBN: 9780810825130
Category : Cooking
Languages : en
Pages : 432
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Book Description
Will assist in researching cookbooks designed for those with specific diseases or disorders as well as for special diets for general health. ...extremely comprehensive. --CHOICE ...a good addition to public libraries of any library that supports a dietary or food services program. --ARBA
Author: Pam Mycoskie
Publisher: Grand Central Publishing
ISBN: 044656947X
Category : Cooking
Languages : en
Pages : 598
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Book Description
In I'm Listening! Pam Mycoskie teaches readers her tricks and ideas to make low-fat eating fun, easy and tasty. She covers exercise, food and nutrition and includes a range of different recipes.
Author: Pam Mycoskie
Publisher: Grand Central Publishing
ISBN: 0446562920
Category : Cooking
Languages : en
Pages : 496
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Book Description
A phenomenal, self-published bestseller--now completely revised and updated. This revolutionary new book contains over 350 delicious recipes that use simple substitutions to transform family favorites into very low-fat, healthy foods. Recipes for cakes, cookies, pies, lasagna, pizza, and other dishes.
