Author: Michael R. Berthold
Publisher: Springer
ISBN: 9783030455736
Category : Computers
Languages : en
Pages : 418
Book Description
Making use of data is not anymore a niche project but central to almost every project. With access to massive compute resources and vast amounts of data, it seems at least in principle possible to solve any problem. However, successful data science projects result from the intelligent application of: human intuition in combination with computational power; sound background knowledge with computer-aided modelling; and critical reflection of the obtained insights and results. Substantially updating the previous edition, then entitled Guide to Intelligent Data Analysis, this core textbook continues to provide a hands-on instructional approach to many data science techniques, and explains how these are used to solve real world problems. The work balances the practical aspects of applying and using data science techniques with the theoretical and algorithmic underpinnings from mathematics and statistics. Major updates on techniques and subject coverage (including deep learning) are included. Topics and features: guides the reader through the process of data science, following the interdependent steps of project understanding, data understanding, data blending and transformation, modeling, as well as deployment and monitoring; includes numerous examples using the open source KNIME Analytics Platform, together with an introductory appendix; provides a review of the basics of classical statistics that support and justify many data analysis methods, and a glossary of statistical terms; integrates illustrations and case-study-style examples to support pedagogical exposition; supplies further tools and information at an associated website. This practical and systematic textbook/reference is a “need-to-have” tool for graduate and advanced undergraduate students and essential reading for all professionals who face data science problems. Moreover, it is a “need to use, need to keep” resource following one's exploration of the subject.
Guide to Intelligent Data Science
Author: Michael R. Berthold
Publisher: Springer
ISBN: 9783030455736
Category : Computers
Languages : en
Pages : 418
Book Description
Making use of data is not anymore a niche project but central to almost every project. With access to massive compute resources and vast amounts of data, it seems at least in principle possible to solve any problem. However, successful data science projects result from the intelligent application of: human intuition in combination with computational power; sound background knowledge with computer-aided modelling; and critical reflection of the obtained insights and results. Substantially updating the previous edition, then entitled Guide to Intelligent Data Analysis, this core textbook continues to provide a hands-on instructional approach to many data science techniques, and explains how these are used to solve real world problems. The work balances the practical aspects of applying and using data science techniques with the theoretical and algorithmic underpinnings from mathematics and statistics. Major updates on techniques and subject coverage (including deep learning) are included. Topics and features: guides the reader through the process of data science, following the interdependent steps of project understanding, data understanding, data blending and transformation, modeling, as well as deployment and monitoring; includes numerous examples using the open source KNIME Analytics Platform, together with an introductory appendix; provides a review of the basics of classical statistics that support and justify many data analysis methods, and a glossary of statistical terms; integrates illustrations and case-study-style examples to support pedagogical exposition; supplies further tools and information at an associated website. This practical and systematic textbook/reference is a “need-to-have” tool for graduate and advanced undergraduate students and essential reading for all professionals who face data science problems. Moreover, it is a “need to use, need to keep” resource following one's exploration of the subject.
Publisher: Springer
ISBN: 9783030455736
Category : Computers
Languages : en
Pages : 418
Book Description
Making use of data is not anymore a niche project but central to almost every project. With access to massive compute resources and vast amounts of data, it seems at least in principle possible to solve any problem. However, successful data science projects result from the intelligent application of: human intuition in combination with computational power; sound background knowledge with computer-aided modelling; and critical reflection of the obtained insights and results. Substantially updating the previous edition, then entitled Guide to Intelligent Data Analysis, this core textbook continues to provide a hands-on instructional approach to many data science techniques, and explains how these are used to solve real world problems. The work balances the practical aspects of applying and using data science techniques with the theoretical and algorithmic underpinnings from mathematics and statistics. Major updates on techniques and subject coverage (including deep learning) are included. Topics and features: guides the reader through the process of data science, following the interdependent steps of project understanding, data understanding, data blending and transformation, modeling, as well as deployment and monitoring; includes numerous examples using the open source KNIME Analytics Platform, together with an introductory appendix; provides a review of the basics of classical statistics that support and justify many data analysis methods, and a glossary of statistical terms; integrates illustrations and case-study-style examples to support pedagogical exposition; supplies further tools and information at an associated website. This practical and systematic textbook/reference is a “need-to-have” tool for graduate and advanced undergraduate students and essential reading for all professionals who face data science problems. Moreover, it is a “need to use, need to keep” resource following one's exploration of the subject.
Guide to Intelligent Data Analysis
Author: Michael R. Berthold
Publisher: Springer Science & Business Media
ISBN: 184882260X
Category : Computers
Languages : en
Pages : 399
Book Description
Each passing year bears witness to the development of ever more powerful computers, increasingly fast and cheap storage media, and even higher bandwidth data connections. This makes it easy to believe that we can now – at least in principle – solve any problem we are faced with so long as we only have enough data. Yet this is not the case. Although large databases allow us to retrieve many different single pieces of information and to compute simple aggregations, general patterns and regularities often go undetected. Furthermore, it is exactly these patterns, regularities and trends that are often most valuable. To avoid the danger of “drowning in information, but starving for knowledge” the branch of research known as data analysis has emerged, and a considerable number of methods and software tools have been developed. However, it is not these tools alone but the intelligent application of human intuition in combination with computational power, of sound background knowledge with computer-aided modeling, and of critical reflection with convenient automatic model construction, that results in successful intelligent data analysis projects. Guide to Intelligent Data Analysis provides a hands-on instructional approach to many basic data analysis techniques, and explains how these are used to solve data analysis problems. Topics and features: guides the reader through the process of data analysis, following the interdependent steps of project understanding, data understanding, data preparation, modeling, and deployment and monitoring; equips the reader with the necessary information in order to obtain hands-on experience of the topics under discussion; provides a review of the basics of classical statistics that support and justify many data analysis methods, and a glossary of statistical terms; includes numerous examples using R and KNIME, together with appendices introducing the open source software; integrates illustrations and case-study-style examples to support pedagogical exposition. This practical and systematic textbook/reference for graduate and advanced undergraduate students is also essential reading for all professionals who face data analysis problems. Moreover, it is a book to be used following one’s exploration of it. Dr. Michael R. Berthold is Nycomed-Professor of Bioinformatics and Information Mining at the University of Konstanz, Germany. Dr. Christian Borgelt is Principal Researcher at the Intelligent Data Analysis and Graphical Models Research Unit of the European Centre for Soft Computing, Spain. Dr. Frank Höppner is Professor of Information Systems at Ostfalia University of Applied Sciences, Germany. Dr. Frank Klawonn is a Professor in the Department of Computer Science and Head of the Data Analysis and Pattern Recognition Laboratory at Ostfalia University of Applied Sciences, Germany. He is also Head of the Bioinformatics and Statistics group at the Helmholtz Centre for Infection Research, Braunschweig, Germany.
Publisher: Springer Science & Business Media
ISBN: 184882260X
Category : Computers
Languages : en
Pages : 399
Book Description
Each passing year bears witness to the development of ever more powerful computers, increasingly fast and cheap storage media, and even higher bandwidth data connections. This makes it easy to believe that we can now – at least in principle – solve any problem we are faced with so long as we only have enough data. Yet this is not the case. Although large databases allow us to retrieve many different single pieces of information and to compute simple aggregations, general patterns and regularities often go undetected. Furthermore, it is exactly these patterns, regularities and trends that are often most valuable. To avoid the danger of “drowning in information, but starving for knowledge” the branch of research known as data analysis has emerged, and a considerable number of methods and software tools have been developed. However, it is not these tools alone but the intelligent application of human intuition in combination with computational power, of sound background knowledge with computer-aided modeling, and of critical reflection with convenient automatic model construction, that results in successful intelligent data analysis projects. Guide to Intelligent Data Analysis provides a hands-on instructional approach to many basic data analysis techniques, and explains how these are used to solve data analysis problems. Topics and features: guides the reader through the process of data analysis, following the interdependent steps of project understanding, data understanding, data preparation, modeling, and deployment and monitoring; equips the reader with the necessary information in order to obtain hands-on experience of the topics under discussion; provides a review of the basics of classical statistics that support and justify many data analysis methods, and a glossary of statistical terms; includes numerous examples using R and KNIME, together with appendices introducing the open source software; integrates illustrations and case-study-style examples to support pedagogical exposition. This practical and systematic textbook/reference for graduate and advanced undergraduate students is also essential reading for all professionals who face data analysis problems. Moreover, it is a book to be used following one’s exploration of it. Dr. Michael R. Berthold is Nycomed-Professor of Bioinformatics and Information Mining at the University of Konstanz, Germany. Dr. Christian Borgelt is Principal Researcher at the Intelligent Data Analysis and Graphical Models Research Unit of the European Centre for Soft Computing, Spain. Dr. Frank Höppner is Professor of Information Systems at Ostfalia University of Applied Sciences, Germany. Dr. Frank Klawonn is a Professor in the Department of Computer Science and Head of the Data Analysis and Pattern Recognition Laboratory at Ostfalia University of Applied Sciences, Germany. He is also Head of the Bioinformatics and Statistics group at the Helmholtz Centre for Infection Research, Braunschweig, Germany.
Intelligent Data Analysis
Author: Michael R. Berthold
Publisher: Springer
ISBN: 3540486259
Category : Computers
Languages : en
Pages : 515
Book Description
This second and revised edition contains a detailed introduction to the key classes of intelligent data analysis methods. The twelve coherently written chapters by leading experts provide complete coverage of the core issues. The first half of the book is devoted to the discussion of classical statistical issues. The following chapters concentrate on machine learning and artificial intelligence, rule induction methods, neural networks, fuzzy logic, and stochastic search methods. The book concludes with a chapter on visualization and an advanced overview of IDA processes.
Publisher: Springer
ISBN: 3540486259
Category : Computers
Languages : en
Pages : 515
Book Description
This second and revised edition contains a detailed introduction to the key classes of intelligent data analysis methods. The twelve coherently written chapters by leading experts provide complete coverage of the core issues. The first half of the book is devoted to the discussion of classical statistical issues. The following chapters concentrate on machine learning and artificial intelligence, rule induction methods, neural networks, fuzzy logic, and stochastic search methods. The book concludes with a chapter on visualization and an advanced overview of IDA processes.
The Data Science Design Manual
Author: Steven S. Skiena
Publisher: Springer
ISBN: 3319554441
Category : Computers
Languages : en
Pages : 456
Book Description
This engaging and clearly written textbook/reference provides a must-have introduction to the rapidly emerging interdisciplinary field of data science. It focuses on the principles fundamental to becoming a good data scientist and the key skills needed to build systems for collecting, analyzing, and interpreting data. The Data Science Design Manual is a source of practical insights that highlights what really matters in analyzing data, and provides an intuitive understanding of how these core concepts can be used. The book does not emphasize any particular programming language or suite of data-analysis tools, focusing instead on high-level discussion of important design principles. This easy-to-read text ideally serves the needs of undergraduate and early graduate students embarking on an “Introduction to Data Science” course. It reveals how this discipline sits at the intersection of statistics, computer science, and machine learning, with a distinct heft and character of its own. Practitioners in these and related fields will find this book perfect for self-study as well. Additional learning tools: Contains “War Stories,” offering perspectives on how data science applies in the real world Includes “Homework Problems,” providing a wide range of exercises and projects for self-study Provides a complete set of lecture slides and online video lectures at www.data-manual.com Provides “Take-Home Lessons,” emphasizing the big-picture concepts to learn from each chapter Recommends exciting “Kaggle Challenges” from the online platform Kaggle Highlights “False Starts,” revealing the subtle reasons why certain approaches fail Offers examples taken from the data science television show “The Quant Shop” (www.quant-shop.com)
Publisher: Springer
ISBN: 3319554441
Category : Computers
Languages : en
Pages : 456
Book Description
This engaging and clearly written textbook/reference provides a must-have introduction to the rapidly emerging interdisciplinary field of data science. It focuses on the principles fundamental to becoming a good data scientist and the key skills needed to build systems for collecting, analyzing, and interpreting data. The Data Science Design Manual is a source of practical insights that highlights what really matters in analyzing data, and provides an intuitive understanding of how these core concepts can be used. The book does not emphasize any particular programming language or suite of data-analysis tools, focusing instead on high-level discussion of important design principles. This easy-to-read text ideally serves the needs of undergraduate and early graduate students embarking on an “Introduction to Data Science” course. It reveals how this discipline sits at the intersection of statistics, computer science, and machine learning, with a distinct heft and character of its own. Practitioners in these and related fields will find this book perfect for self-study as well. Additional learning tools: Contains “War Stories,” offering perspectives on how data science applies in the real world Includes “Homework Problems,” providing a wide range of exercises and projects for self-study Provides a complete set of lecture slides and online video lectures at www.data-manual.com Provides “Take-Home Lessons,” emphasizing the big-picture concepts to learn from each chapter Recommends exciting “Kaggle Challenges” from the online platform Kaggle Highlights “False Starts,” revealing the subtle reasons why certain approaches fail Offers examples taken from the data science television show “The Quant Shop” (www.quant-shop.com)
Data Science and Machine Learning
Author: Dirk P. Kroese
Publisher: CRC Press
ISBN: 1000730778
Category : Business & Economics
Languages : en
Pages : 538
Book Description
Focuses on mathematical understanding Presentation is self-contained, accessible, and comprehensive Full color throughout Extensive list of exercises and worked-out examples Many concrete algorithms with actual code
Publisher: CRC Press
ISBN: 1000730778
Category : Business & Economics
Languages : en
Pages : 538
Book Description
Focuses on mathematical understanding Presentation is self-contained, accessible, and comprehensive Full color throughout Extensive list of exercises and worked-out examples Many concrete algorithms with actual code
Building Intelligent Systems
Author: Geoff Hulten
Publisher: Apress
ISBN: 1484234324
Category : Computers
Languages : en
Pages : 346
Book Description
Produce a fully functioning Intelligent System that leverages machine learning and data from user interactions to improve over time and achieve success. This book teaches you how to build an Intelligent System from end to end and leverage machine learning in practice. You will understand how to apply your existing skills in software engineering, data science, machine learning, management, and program management to produce working systems. Building Intelligent Systems is based on more than a decade of experience building Internet-scale Intelligent Systems that have hundreds of millions of user interactions per day in some of the largest and most important software systems in the world. What You’ll Learn Understand the concept of an Intelligent System: What it is good for, when you need one, and how to set it up for success Design an intelligent user experience: Produce data to help make the Intelligent System better over time Implement an Intelligent System: Execute, manage, and measure Intelligent Systems in practice Create intelligence: Use different approaches, including machine learning Orchestrate an Intelligent System: Bring the parts together throughout its life cycle and achieve the impact you want Who This Book Is For Software engineers, machine learning practitioners, and technical managers who want to build effective intelligent systems
Publisher: Apress
ISBN: 1484234324
Category : Computers
Languages : en
Pages : 346
Book Description
Produce a fully functioning Intelligent System that leverages machine learning and data from user interactions to improve over time and achieve success. This book teaches you how to build an Intelligent System from end to end and leverage machine learning in practice. You will understand how to apply your existing skills in software engineering, data science, machine learning, management, and program management to produce working systems. Building Intelligent Systems is based on more than a decade of experience building Internet-scale Intelligent Systems that have hundreds of millions of user interactions per day in some of the largest and most important software systems in the world. What You’ll Learn Understand the concept of an Intelligent System: What it is good for, when you need one, and how to set it up for success Design an intelligent user experience: Produce data to help make the Intelligent System better over time Implement an Intelligent System: Execute, manage, and measure Intelligent Systems in practice Create intelligence: Use different approaches, including machine learning Orchestrate an Intelligent System: Bring the parts together throughout its life cycle and achieve the impact you want Who This Book Is For Software engineers, machine learning practitioners, and technical managers who want to build effective intelligent systems
Data Science for Marketing Analytics
Author: Mirza Rahim Baig
Publisher: Packt Publishing Ltd
ISBN: 1800563884
Category : Computers
Languages : en
Pages : 637
Book Description
Turbocharge your marketing plans by making the leap from simple descriptive statistics in Excel to sophisticated predictive analytics with the Python programming language Key FeaturesUse data analytics and machine learning in a sales and marketing contextGain insights from data to make better business decisionsBuild your experience and confidence with realistic hands-on practiceBook Description Unleash the power of data to reach your marketing goals with this practical guide to data science for business. This book will help you get started on your journey to becoming a master of marketing analytics with Python. You'll work with relevant datasets and build your practical skills by tackling engaging exercises and activities that simulate real-world market analysis projects. You'll learn to think like a data scientist, build your problem-solving skills, and discover how to look at data in new ways to deliver business insights and make intelligent data-driven decisions. As well as learning how to clean, explore, and visualize data, you'll implement machine learning algorithms and build models to make predictions. As you work through the book, you'll use Python tools to analyze sales, visualize advertising data, predict revenue, address customer churn, and implement customer segmentation to understand behavior. By the end of this book, you'll have the knowledge, skills, and confidence to implement data science and machine learning techniques to better understand your marketing data and improve your decision-making. What you will learnLoad, clean, and explore sales and marketing data using pandasForm and test hypotheses using real data sets and analytics toolsVisualize patterns in customer behavior using MatplotlibUse advanced machine learning models like random forest and SVMUse various unsupervised learning algorithms for customer segmentationUse supervised learning techniques for sales predictionEvaluate and compare different models to get the best outcomesOptimize models with hyperparameter tuning and SMOTEWho this book is for This marketing book is for anyone who wants to learn how to use Python for cutting-edge marketing analytics. Whether you're a developer who wants to move into marketing, or a marketing analyst who wants to learn more sophisticated tools and techniques, this book will get you on the right path. Basic prior knowledge of Python and experience working with data will help you access this book more easily.
Publisher: Packt Publishing Ltd
ISBN: 1800563884
Category : Computers
Languages : en
Pages : 637
Book Description
Turbocharge your marketing plans by making the leap from simple descriptive statistics in Excel to sophisticated predictive analytics with the Python programming language Key FeaturesUse data analytics and machine learning in a sales and marketing contextGain insights from data to make better business decisionsBuild your experience and confidence with realistic hands-on practiceBook Description Unleash the power of data to reach your marketing goals with this practical guide to data science for business. This book will help you get started on your journey to becoming a master of marketing analytics with Python. You'll work with relevant datasets and build your practical skills by tackling engaging exercises and activities that simulate real-world market analysis projects. You'll learn to think like a data scientist, build your problem-solving skills, and discover how to look at data in new ways to deliver business insights and make intelligent data-driven decisions. As well as learning how to clean, explore, and visualize data, you'll implement machine learning algorithms and build models to make predictions. As you work through the book, you'll use Python tools to analyze sales, visualize advertising data, predict revenue, address customer churn, and implement customer segmentation to understand behavior. By the end of this book, you'll have the knowledge, skills, and confidence to implement data science and machine learning techniques to better understand your marketing data and improve your decision-making. What you will learnLoad, clean, and explore sales and marketing data using pandasForm and test hypotheses using real data sets and analytics toolsVisualize patterns in customer behavior using MatplotlibUse advanced machine learning models like random forest and SVMUse various unsupervised learning algorithms for customer segmentationUse supervised learning techniques for sales predictionEvaluate and compare different models to get the best outcomesOptimize models with hyperparameter tuning and SMOTEWho this book is for This marketing book is for anyone who wants to learn how to use Python for cutting-edge marketing analytics. Whether you're a developer who wants to move into marketing, or a marketing analyst who wants to learn more sophisticated tools and techniques, this book will get you on the right path. Basic prior knowledge of Python and experience working with data will help you access this book more easily.
Connected, Intelligent, Automated
Author: Nicole Radziwill
Publisher: Quality Press
ISBN: 1951058003
Category : Business & Economics
Languages : en
Pages : 480
Book Description
Quality 4.0 is for all industries, and this book is for anyone who wants to learn how Industry 4.0 and Quality 4.0 can help improve quality and performance in their team or company. This comprehensive guide is the culmination of 25 years of research and practice-exploring, implementing, and critically examining the quality and performance improvement aspects of what we now call Industry 4.0 technologies. Navigate the connected, intelligent, and automated ecosystems of infrastructure, people, objects, machines, and data. Sift through the noise around AI, AR, big data, blockchain, cybersecurity, and other rising technologies and emerging issues to find the signals for your organization. Discover the value proposition of Quality 4.0 and the leading role for Quality professionals to drive successful digital transformation initiatives. The changes ahead are powerful, exciting, and overwhelming-and we can draw on the lessons from past work to mitigate the risks we face today. Connected, Intelligent, Automated provides you with the techniques, philosophies, and broad overall knowledge you need to understand Quality 4.0, and helps you leverage those things for the future success of your enterprise. Chapter 1: Quality 4.0 and the Fourth Industrial Revolution Chapter 2: Connected Ecosystems Chapter 3: Intelligent Agents and Machine Learning Chapter 4: Automation: From Manual Labor to Autonomy Chapter 5: Quality 4.0 Use Cases Across Industries Chapter 6: From Algorithms to Advanced Analytics Chapter 7: Delivering Value and Impact Through Data Science Chapter 8: Data Quality and Data Management Chapter 9: Software Applications & Data Platforms Chapter 10: Blockchain Chapter 11: Performance Excellence Chapter 12: Environment, Health, Safety, Quality (EHSQ) and Cybersecurity Chapter 13: Voice of the Customer (VoC) Chapter 14: Elements of a Quality 4.0 Strategy Chapter 15: Playbook for Transformation
Publisher: Quality Press
ISBN: 1951058003
Category : Business & Economics
Languages : en
Pages : 480
Book Description
Quality 4.0 is for all industries, and this book is for anyone who wants to learn how Industry 4.0 and Quality 4.0 can help improve quality and performance in their team or company. This comprehensive guide is the culmination of 25 years of research and practice-exploring, implementing, and critically examining the quality and performance improvement aspects of what we now call Industry 4.0 technologies. Navigate the connected, intelligent, and automated ecosystems of infrastructure, people, objects, machines, and data. Sift through the noise around AI, AR, big data, blockchain, cybersecurity, and other rising technologies and emerging issues to find the signals for your organization. Discover the value proposition of Quality 4.0 and the leading role for Quality professionals to drive successful digital transformation initiatives. The changes ahead are powerful, exciting, and overwhelming-and we can draw on the lessons from past work to mitigate the risks we face today. Connected, Intelligent, Automated provides you with the techniques, philosophies, and broad overall knowledge you need to understand Quality 4.0, and helps you leverage those things for the future success of your enterprise. Chapter 1: Quality 4.0 and the Fourth Industrial Revolution Chapter 2: Connected Ecosystems Chapter 3: Intelligent Agents and Machine Learning Chapter 4: Automation: From Manual Labor to Autonomy Chapter 5: Quality 4.0 Use Cases Across Industries Chapter 6: From Algorithms to Advanced Analytics Chapter 7: Delivering Value and Impact Through Data Science Chapter 8: Data Quality and Data Management Chapter 9: Software Applications & Data Platforms Chapter 10: Blockchain Chapter 11: Performance Excellence Chapter 12: Environment, Health, Safety, Quality (EHSQ) and Cybersecurity Chapter 13: Voice of the Customer (VoC) Chapter 14: Elements of a Quality 4.0 Strategy Chapter 15: Playbook for Transformation
Data Science in Practice
Author: Alan Said
Publisher: Springer
ISBN: 3319975560
Category : Technology & Engineering
Languages : en
Pages : 199
Book Description
This book approaches big data, artificial intelligence, machine learning, and business intelligence through the lens of Data Science. We have grown accustomed to seeing these terms mentioned time and time again in the mainstream media. However, our understanding of what they actually mean often remains limited. This book provides a general overview of the terms and approaches used broadly in data science, and provides detailed information on the underlying theories, models, and application scenarios. Divided into three main parts, it addresses what data science is; how and where it is used; and how it can be implemented using modern open source software. The book offers an essential guide to modern data science for all students, practitioners, developers and managers seeking a deeper understanding of how various aspects of data science work, and of how they can be employed to gain a competitive advantage.
Publisher: Springer
ISBN: 3319975560
Category : Technology & Engineering
Languages : en
Pages : 199
Book Description
This book approaches big data, artificial intelligence, machine learning, and business intelligence through the lens of Data Science. We have grown accustomed to seeing these terms mentioned time and time again in the mainstream media. However, our understanding of what they actually mean often remains limited. This book provides a general overview of the terms and approaches used broadly in data science, and provides detailed information on the underlying theories, models, and application scenarios. Divided into three main parts, it addresses what data science is; how and where it is used; and how it can be implemented using modern open source software. The book offers an essential guide to modern data science for all students, practitioners, developers and managers seeking a deeper understanding of how various aspects of data science work, and of how they can be employed to gain a competitive advantage.
The Intelligent Marketer’s Guide to Data Privacy
Author: Robert W. Palmatier
Publisher: Palgrave Macmillan
ISBN: 9783030037239
Category : Business & Economics
Languages : en
Pages : 192
Book Description
Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling) generates a positive return. Yet efforts often ignore customers’ privacy concerns and feelings of vulnerability with long-term effects on customers’ trust, relationships, and ultimately financial performance. Big data, privacy, and cybersecurity often is relegated to IT and legal teams with minimal regard for customer relationships. This book fills the void by taking a customer-centric approach to privacy. It offers both defensive and offensive marketing-based privacy strategies that strongly position firms in today’s data-intensive landscape. The book also helps managers anticipate future consumer and legislative trends. Drawing from the authors’ own work and extant research, this book offers a compelling guide for building and implementing big data- and privacy-informed business strategies. Specifically, the book: · -Describes the consumer psychology of privacy · -Deconstructs relevant legal and regulatory issues · - Offers defensive privacy strategies · - Describes offensive privacy strategies · Provides an executive summary with the Six Tenets for Effective Privacy Marketing This book will be useful to managers, students, or the casual reader who is interested in how and why big data and consumer privacy are transforming business. Moving beyond summary privacy insights, the book also offers a detailed and compelling action plan for improving performance by protecting against privacy threats as well as developing and implementing offensive privacy strategy. In the future, many firms will be competing through an integrated, customer-centric big data privacy strategy and this book will guide managers in this journey.
Publisher: Palgrave Macmillan
ISBN: 9783030037239
Category : Business & Economics
Languages : en
Pages : 192
Book Description
Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling) generates a positive return. Yet efforts often ignore customers’ privacy concerns and feelings of vulnerability with long-term effects on customers’ trust, relationships, and ultimately financial performance. Big data, privacy, and cybersecurity often is relegated to IT and legal teams with minimal regard for customer relationships. This book fills the void by taking a customer-centric approach to privacy. It offers both defensive and offensive marketing-based privacy strategies that strongly position firms in today’s data-intensive landscape. The book also helps managers anticipate future consumer and legislative trends. Drawing from the authors’ own work and extant research, this book offers a compelling guide for building and implementing big data- and privacy-informed business strategies. Specifically, the book: · -Describes the consumer psychology of privacy · -Deconstructs relevant legal and regulatory issues · - Offers defensive privacy strategies · - Describes offensive privacy strategies · Provides an executive summary with the Six Tenets for Effective Privacy Marketing This book will be useful to managers, students, or the casual reader who is interested in how and why big data and consumer privacy are transforming business. Moving beyond summary privacy insights, the book also offers a detailed and compelling action plan for improving performance by protecting against privacy threats as well as developing and implementing offensive privacy strategy. In the future, many firms will be competing through an integrated, customer-centric big data privacy strategy and this book will guide managers in this journey.