Author: Manfred Krafft
Publisher: Springer Science & Business Media
ISBN: 3540396322
Category : Business & Economics
Languages : en
Pages : 339
Book Description
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.
International Direct Marketing
Author: Manfred Krafft
Publisher: Springer Science & Business Media
ISBN: 3540396322
Category : Business & Economics
Languages : en
Pages : 339
Book Description
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.
Publisher: Springer Science & Business Media
ISBN: 3540396322
Category : Business & Economics
Languages : en
Pages : 339
Book Description
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.
The Handbook of International Direct Marketing
Author: Adam Baines
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 644
Book Description
The third edition (others in 1992 and 1995) updates the information for potential investors in foreign enterprises. Includes a directory of hundreds of suppliers of direct-marketing services with contract details and sector specialisms, an economic snapshot of each country, an overview of the current penetration, an outline of the legislative framework, and details of relevant associations and available postal services in each country. Leavened with a healthy dose of advertising. Annotation copyrighted by Book News, Inc., Portland, OR
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 644
Book Description
The third edition (others in 1992 and 1995) updates the information for potential investors in foreign enterprises. Includes a directory of hundreds of suppliers of direct-marketing services with contract details and sector specialisms, an economic snapshot of each country, an overview of the current penetration, an outline of the legislative framework, and details of relevant associations and available postal services in each country. Leavened with a healthy dose of advertising. Annotation copyrighted by Book News, Inc., Portland, OR
Le marketing direct, c'est magique
Author: Charles Mallory
Publisher: LPM
ISBN: 9782878451900
Category :
Languages : fr
Pages : 79
Book Description
Publisher: LPM
ISBN: 9782878451900
Category :
Languages : fr
Pages : 79
Book Description
Response
Author: Lois K. Geller
Publisher: Oxford University Press, USA
ISBN: 0195158695
Category : Business & Economics
Languages : en
Pages : 384
Book Description
This work offers all marketers, in any size company, a strategy for creating and sustaining a profitable direct marketing programme - both on- and off-line.
Publisher: Oxford University Press, USA
ISBN: 0195158695
Category : Business & Economics
Languages : en
Pages : 384
Book Description
This work offers all marketers, in any size company, a strategy for creating and sustaining a profitable direct marketing programme - both on- and off-line.
Handbook of International Direct Marketing
Author: John Dillon
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 456
Book Description
Modern, comprehensive & completely authoritative, this handbook is an indispensable work on international direct marketing. No company can today ignore direct marketing. To maintain or enlarge a position in the market place, every company must look to this important vehicle for sales & promotion. Whether using the mail within one country or reaching out across borders in a planned international campaign, the thrustful & aggressive marketing manager will need this handbook.
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 456
Book Description
Modern, comprehensive & completely authoritative, this handbook is an indispensable work on international direct marketing. No company can today ignore direct marketing. To maintain or enlarge a position in the market place, every company must look to this important vehicle for sales & promotion. Whether using the mail within one country or reaching out across borders in a planned international campaign, the thrustful & aggressive marketing manager will need this handbook.
Direct Marketing in Practice
Author: Matthew Housden
Publisher: Taylor & Francis
ISBN: 1136409971
Category : Business & Economics
Languages : en
Pages : 356
Book Description
Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: · Plan a direct marketing campaign · Integrate new technology with conventional direct marketing practice · Maximise the impact, efficiency and return on investment of your activites · Evaluate the success of a campaign - and improve on it next time! Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability. Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area.
Publisher: Taylor & Francis
ISBN: 1136409971
Category : Business & Economics
Languages : en
Pages : 356
Book Description
Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: · Plan a direct marketing campaign · Integrate new technology with conventional direct marketing practice · Maximise the impact, efficiency and return on investment of your activites · Evaluate the success of a campaign - and improve on it next time! Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability. Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area.
The Handbook of International Direct Marketing
Author: Adam Baines
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 348
Book Description
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 348
Book Description
Marketing Without Frontiers 3
Author: Great Britain. Royal Mail International
Publisher:
ISBN: 9780946165483
Category : International trade
Languages : en
Pages : 266
Book Description
Publisher:
ISBN: 9780946165483
Category : International trade
Languages : en
Pages : 266
Book Description
The Direct Marketing Handbook
Author: Edward L. Nash
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 872
Book Description
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 872
Book Description
Le Guide du marketing direct
Author: Jean-Louis Ferry
Publisher:
ISBN: 9782708108011
Category : Advertising, Direct-business
Languages : fr
Pages : 240
Book Description
Publisher:
ISBN: 9782708108011
Category : Advertising, Direct-business
Languages : fr
Pages : 240
Book Description