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Author: Pamela Fuller
Publisher: Mango Media Inc.
ISBN: 1642507776
Category : Business & Economics
Languages : en
Pages : 302
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Book Description
Évitez les biais cognitifs et améliorez vos performances au travail Le biais cognitif est un mécanisme de pensée affectant tout individu. Cela se traduit par une altération du jugement, affectant ainsi nos prises de décision. Au niveau professionnel, celles-ci peuvent entraîner de graves conséquences, aussi bien sur le plan humain que stratégique. Prenez les bonnes décisions. Avec plus de 30 techniques et outils vous permettant d’identifier les biais cognitifs et d’éviter les distorsions, vous apprendrez à prendre des décisions stratégiques justes et non basées sur le jugement et l’intuition. Devenez un manager performant. Ce guide changera votre façon de manager et vous livrera de précieux conseils en ressources humaines pour recruter les bonnes personnes, inspirer vos collaborateurs, et développer vos compétences managériales. Grâce aux conseils d’experts, faciles à mettre en place, devenez un leader inspirant! Dans ce livre, apprenez à: • Identifier les biais cognitifs et comprendre la neuroscience • Cultiver votre curiosité et votre empathie • Développer le potentiel de vos collaborateurs • Augmenter la performance de vos équipes et obtenir des résultats concrets Si vous êtes à la recherche d’un livre sur le management et la stratégie d’entreprise tels que Vous allez commettre une terrible erreur! ou Dream Team et que vous vous intéressez à la neuroscience, alors vous devez lire Le Guide du dirigeant : Nos biais inconscients.
Author: Pamela Fuller
Publisher: Mango Media Inc.
ISBN: 1642507776
Category : Business & Economics
Languages : en
Pages : 302
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Book Description
Évitez les biais cognitifs et améliorez vos performances au travail Le biais cognitif est un mécanisme de pensée affectant tout individu. Cela se traduit par une altération du jugement, affectant ainsi nos prises de décision. Au niveau professionnel, celles-ci peuvent entraîner de graves conséquences, aussi bien sur le plan humain que stratégique. Prenez les bonnes décisions. Avec plus de 30 techniques et outils vous permettant d’identifier les biais cognitifs et d’éviter les distorsions, vous apprendrez à prendre des décisions stratégiques justes et non basées sur le jugement et l’intuition. Devenez un manager performant. Ce guide changera votre façon de manager et vous livrera de précieux conseils en ressources humaines pour recruter les bonnes personnes, inspirer vos collaborateurs, et développer vos compétences managériales. Grâce aux conseils d’experts, faciles à mettre en place, devenez un leader inspirant! Dans ce livre, apprenez à: • Identifier les biais cognitifs et comprendre la neuroscience • Cultiver votre curiosité et votre empathie • Développer le potentiel de vos collaborateurs • Augmenter la performance de vos équipes et obtenir des résultats concrets Si vous êtes à la recherche d’un livre sur le management et la stratégie d’entreprise tels que Vous allez commettre une terrible erreur! ou Dream Team et que vous vous intéressez à la neuroscience, alors vous devez lire Le Guide du dirigeant : Nos biais inconscients.
Author:
Publisher:
ISBN:
Category : International law
Languages : en
Pages : 2334
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Book Description
Author: David Nowak
Publisher: GRIN Verlag
ISBN: 3638446549
Category : Business & Economics
Languages : en
Pages : 25
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Book Description
Seminar paper from the year 2002 in the subject Business economics - Law, grade: 1,0, Savonia University of Applied Sciences , course: Marketing Law, language: English, abstract: It is not an easy task to create a nice film, wonderful music or a new software. But since it is really easy to copy the created economic value, this work has to be protected in order to keep this innovation process going and provide an incentive for the creation of investment in new works. Therefore a need for legal protection had arisen, which lead to enacting Intellectual Property rights. Many countries have seen the need for this protection. The following work outlines the European and partly the International Legislation of Intellectual Property Rights by first explaining the specific property right and further providing information about European and International legislation. Internationally, IPR are regulated by conventions like the Patent Cooperation Treaty, the Madrid Agreement for the international registration of brands, the Hague Agreement for industrial signs, and the Bern Convention of copy rights. Within the EU, the European Patent Office and the EU Regulation on Trademarks are responsible for the enforcement. Nationally, the national legislation as well as the registration offices take care of those issues. The IPR consist of Copyright, Trademark, Patent, and Design. They all are generally described as intellectual property or intangible property because they are property rights that cannot be touched or felt like personal property (e.g. car) or real property (e.g. land). However, the terms have different meanings and define different things.
Author: Dean K. Fueroghne
Publisher: Rowman & Littlefield
ISBN: 1442244895
Category : Business & Economics
Languages : en
Pages : 398
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Book Description
In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court’s decisions and how it affects the business of advertising. Students of strategic communication as well as advertising professionals—from agency account executives and copywriters to art directors and freelance designers—will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 25
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Author: Richard M. Steuer
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Author: Lee Kindig
Publisher: Independently Published
ISBN: 9781796320602
Category :
Languages : en
Pages : 258
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Book Description
Cheryl Carradini, MBA dares legal professionals to dramatically improve their online marketing with proven strategies used by the smartest attorneys. Strategic Internet Marketing for Legal Professionals delivers new insights and amazingly effective strategies that any attorney can implement in their marketing to immediately produce outstanding results for their business and consistently put money in their pocket. Inside these pages, you will discover the fool-proof methods used by the top legal professionals to siphon their ideal clients from the Internet and pour them into their business.
Author: Daisy McAdam
Publisher: Walter de Gruyter
ISBN: 3598440154
Category : Language Arts & Disciplines
Languages : en
Pages : 165
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Book Description
The contributions to the conference held in Geneva in 2003, focus on the very latest approaches to 'e-Learning'. The power and enormous diversity of this medium, becomes apparent as experts from all over the world compare notes and raise a whole new range of issues. The reader can examine the presentations of the various practitioners, or go straight to the discussions at the end, for insights into what the future holds for teachers and students alike.
Author:
Publisher:
ISBN:
Category : Labor and laboring classes
Languages : en
Pages : 1110
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Book Description
Author: Robert J. Posch
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 874
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Book Description
