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Author: K.F. Dochartaigh
Publisher: Business Expert Press
ISBN: 1952538858
Category : Business & Economics
Languages : en
Pages : 310
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Book Description
Using his experiences of life in the corporate jungle, K.F. Dochartaigh has produced a survival manual that assists and guides the reader on how best to navigate corporate pitfalls and avoid being ‘trapped’. The book fuses three separate but intertwined disciplines of the animal kingdom, the guerrilla battlefield, and the corporate world to help establish patterns of behavior and to understand the motivations that drive each action. All three areas share a common environment: the jungle, where visibility is limited, and ambush is the only method of attack by predators. The book blends animal and human psychology and provides safe passage in all its encounters. This book does not condone war—in fact, quite the opposite—and, as you will see, it takes more of a defensive position in repelling attacks and seeks to promote the occurrence of collaboration over individual competition, which will also become apparent. It is not a “call to arms” or a promotion of anarchy—not by any stretch of the imagination—as it merely assists the individual in adapting within their environment in order to ensure their survival. Whether you work as an accountant, IT consultant, lawyer, salesperson, or project manager, the same logic still applies because there is a natural order in all corporate vocations.
Author: K.F. Dochartaigh
Publisher: Business Expert Press
ISBN: 1952538858
Category : Business & Economics
Languages : en
Pages : 310
Get Book Here
Book Description
Using his experiences of life in the corporate jungle, K.F. Dochartaigh has produced a survival manual that assists and guides the reader on how best to navigate corporate pitfalls and avoid being ‘trapped’. The book fuses three separate but intertwined disciplines of the animal kingdom, the guerrilla battlefield, and the corporate world to help establish patterns of behavior and to understand the motivations that drive each action. All three areas share a common environment: the jungle, where visibility is limited, and ambush is the only method of attack by predators. The book blends animal and human psychology and provides safe passage in all its encounters. This book does not condone war—in fact, quite the opposite—and, as you will see, it takes more of a defensive position in repelling attacks and seeks to promote the occurrence of collaboration over individual competition, which will also become apparent. It is not a “call to arms” or a promotion of anarchy—not by any stretch of the imagination—as it merely assists the individual in adapting within their environment in order to ensure their survival. Whether you work as an accountant, IT consultant, lawyer, salesperson, or project manager, the same logic still applies because there is a natural order in all corporate vocations.
Author: Mao Tse-tung
Publisher: Courier Corporation
ISBN: 0486119572
Category : History
Languages : en
Pages : 130
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Book Description
The first documented, systematic study of a truly revolutionary subject, this 1937 text remains the definitive guide to guerrilla warfare. It concisely explains unorthodox strategies that transform disadvantages into benefits.
Author: Max Boot
Publisher: W. W. Norton & Company
ISBN: 0871404249
Category : History
Languages : en
Pages : 809
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Book Description
As fitting for the 21st century as von Clausewitz's "On War" was in its own time, "Invisible Armies" is a complete global history of guerrilla uprisings through the ages.
Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 9780395502204
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing.
Author:
Publisher:
ISBN: 0985178213
Category :
Languages : en
Pages : 29
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Book Description
Author: Jay Conrad Levinson
Publisher: John Wiley & Sons
ISBN: 047056458X
Category : Business & Economics
Languages : en
Pages : 299
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Book Description
These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You! Learn to: Slash marketing costs and boost profits by making your business as green and ethical as possible Easily turn your customers, suppliers, and even competitors into your unofficial sales force Understand how to turn business acquaintances into powerful joint-venture partners Cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain—even get paid to do your marketing Harness the Magic Triangle and the Abundance Principle to skyrocket to success Find all this and much more within the covers of Guerrilla Marketing Goes Green—your road map to thrive and prosper as a green, ethical business in tough times and good times. "A playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading—not just for so-called green marketers, but for any marketer who wants to succeed in today's economy, and tomorrow's." — Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy "Very wise words from very wise men. Shel and Jay are seasoned marketing pros who not only talk the talk, but walk the walk . . . Follow the advice of Guerrilla Marketing Goes Green. Your current customers, your new customers, and your bank account will be richer for it." —Bob Burg, author, Endless Referrals, and coauthor, The Go-Giver
Author: Alexander L. Fattal
Publisher: University of Chicago Press
ISBN: 022659064X
Category : Social Science
Languages : en
Pages : 325
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Book Description
Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.
Author: 'Yank' Levy
Publisher: Penguin UK
ISBN: 0141903449
Category : History
Languages : en
Pages : 128
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Book Description
1941. Britain is under some of the heaviest air raids of the Second World War. Concerns about Nazi paratroopers landing in Britain and invading take hold in the hearts of the British citizenry. The Home Guard has been mobilised to defend against airborne assault – and it needs training. ‘Yank’ Levy is brought in to Osterley Park to teach guerrilla warfare, from practical experience in the Spanish Civil War. ‘Yank’ trains soldiers of the Home Guard how to use surveillance, defend against tanks and armoured vehicles, how to fight in towns and across country and against a well-supplied, highly-trained and mobile occupying force. His book, Guerrilla Warfare offers such sound advice as: ‘Whether you go to a tea-party or to work on your allotment...take your rifle with you. Don’t leave it downstairs for a German to grab if he enters the house’ and 'Your motto should always be: ‘Finish them! Then a quick get-away, and another ambush some place else’’
Author: Jay Conrad Levinson
Publisher: Morgan James Pub
ISBN: 9781933596075
Category : Business & Economics
Languages : en
Pages : 136
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Book Description
The Internet is the ultimate guerrilla battlefield, according to the bestselling author of "Guerrilla Marketing." His newest book provides the definitive place to get started, where readers will find an easy-to-follow, step-by-step plan for launching a "guerrilla attack."
Author: Barry H. Harrin
Publisher: Barry Harrin
ISBN: 9780962601200
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
