Author: Mao Tse-tung
Publisher: Courier Corporation
ISBN: 0486119572
Category : History
Languages : en
Pages : 130
Book Description
The first documented, systematic study of a truly revolutionary subject, this 1937 text remains the definitive guide to guerrilla warfare. It concisely explains unorthodox strategies that transform disadvantages into benefits.
On Guerrilla Warfare
Author: Mao Tse-tung
Publisher: Courier Corporation
ISBN: 0486119572
Category : History
Languages : en
Pages : 130
Book Description
The first documented, systematic study of a truly revolutionary subject, this 1937 text remains the definitive guide to guerrilla warfare. It concisely explains unorthodox strategies that transform disadvantages into benefits.
Publisher: Courier Corporation
ISBN: 0486119572
Category : History
Languages : en
Pages : 130
Book Description
The first documented, systematic study of a truly revolutionary subject, this 1937 text remains the definitive guide to guerrilla warfare. It concisely explains unorthodox strategies that transform disadvantages into benefits.
Guerrilla Creativity
Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 9780618104680
Category : Business & Economics
Languages : en
Pages : 228
Book Description
The guru of Guerrilla Marketing shows small business owners how to cut through the clutter of new information with simple, powerful ideas that customers will find irresistible.
Publisher: Houghton Mifflin Harcourt
ISBN: 9780618104680
Category : Business & Economics
Languages : en
Pages : 228
Book Description
The guru of Guerrilla Marketing shows small business owners how to cut through the clutter of new information with simple, powerful ideas that customers will find irresistible.
Guerrilla Selling
Author: Bill Gallagher
Publisher: Houghton Mifflin Harcourt
ISBN: 9780395578209
Category : Business & Economics
Languages : en
Pages : 230
Book Description
Covering the various aspects of the selling process in considerable detail, from the basics of organizing an office through to prospecting, selling and follow-up, this book encompasses state-of-the-art selling weapons, including behavioural psychology. Mindmaps are used to outline the psychological dynamics of a sales call, and to introduce the reader to the concept of subliminal selling. The book also covers the use of technological advances such as modem, fax and voice mail to increase sales.
Publisher: Houghton Mifflin Harcourt
ISBN: 9780395578209
Category : Business & Economics
Languages : en
Pages : 230
Book Description
Covering the various aspects of the selling process in considerable detail, from the basics of organizing an office through to prospecting, selling and follow-up, this book encompasses state-of-the-art selling weapons, including behavioural psychology. Mindmaps are used to outline the psychological dynamics of a sales call, and to introduce the reader to the concept of subliminal selling. The book also covers the use of technological advances such as modem, fax and voice mail to increase sales.
The Guerrilla and how to Fight Him
Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 336
Book Description
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 336
Book Description
Forceful Persuasion
Author: Alexander L. George
Publisher: US Institute of Peace Press
ISBN: 9781878379146
Category : Law
Languages : en
Pages : 124
Book Description
George examines seven cases--from Pearl Harbor to the Persian Gulf--in which the United States has used coercive diplomacy in the past half-century.
Publisher: US Institute of Peace Press
ISBN: 9781878379146
Category : Law
Languages : en
Pages : 124
Book Description
George examines seven cases--from Pearl Harbor to the Persian Gulf--in which the United States has used coercive diplomacy in the past half-century.
Psychological Operations in Guerrilla Warfare
Author: Tayacan
Publisher:
ISBN: 9781575550237
Category :
Languages : en
Pages : 74
Book Description
Publisher:
ISBN: 9781575550237
Category :
Languages : en
Pages : 74
Book Description
Guerrilla Marketing Field Guide
Author: Jay Levinson
Publisher: Entrepreneur Press
ISBN: 1599184532
Category : Business & Economics
Languages : en
Pages : 202
Book Description
LAUNCH AN ALL-OUT MARKETING ATTACK Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers--all inside, battle-tested, and ready to employ. The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished. BONUS MATERIAL INCLUDED! 200 + Guerrilla Marketing and Social Media Weapons 8 elements to emphasize on your website and 20 questions to ask 12 Most common internet marketing mistakes to avoid Tragic and magic copy writing tips
Publisher: Entrepreneur Press
ISBN: 1599184532
Category : Business & Economics
Languages : en
Pages : 202
Book Description
LAUNCH AN ALL-OUT MARKETING ATTACK Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers--all inside, battle-tested, and ready to employ. The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished. BONUS MATERIAL INCLUDED! 200 + Guerrilla Marketing and Social Media Weapons 8 elements to emphasize on your website and 20 questions to ask 12 Most common internet marketing mistakes to avoid Tragic and magic copy writing tips
The Guerrilla Marketing Handbook
Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 9780395700136
Category : Business & Economics
Languages : en
Pages : 404
Book Description
Marketing strategy for maximum return, for large & small businesses.
Publisher: Houghton Mifflin Harcourt
ISBN: 9780395700136
Category : Business & Economics
Languages : en
Pages : 404
Book Description
Marketing strategy for maximum return, for large & small businesses.
The Age of Persuasion
Author: Terry O'Reilly
Publisher: Catapult
ISBN: 1582436606
Category : Business & Economics
Languages : en
Pages : 304
Book Description
Stop to consider the culture of the 21st century: Each morning, you might hear a half–dozen ads on the radio before your feet touch the floor. Staggering out of bed, you'll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds — perhaps thousands — of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world. Enter Terry O'Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back–room story of modern marketing, entertaining asides and all. "Think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That's the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross–section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between." From the early players to the Mad Men of the 1960s and beyond, O'Reilly and Tennant offer insights into a rapidly evolving industry. Smart and funny, The Age of Persuasion provides an entertaining — and eye–opening — look at a world driven by marketing.
Publisher: Catapult
ISBN: 1582436606
Category : Business & Economics
Languages : en
Pages : 304
Book Description
Stop to consider the culture of the 21st century: Each morning, you might hear a half–dozen ads on the radio before your feet touch the floor. Staggering out of bed, you'll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds — perhaps thousands — of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world. Enter Terry O'Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back–room story of modern marketing, entertaining asides and all. "Think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That's the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross–section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between." From the early players to the Mad Men of the 1960s and beyond, O'Reilly and Tennant offer insights into a rapidly evolving industry. Smart and funny, The Age of Persuasion provides an entertaining — and eye–opening — look at a world driven by marketing.
Psychological Operations in Guerrilla Warfare
Author: Tayacán
Publisher: Good Press
ISBN:
Category : Nature
Languages : en
Pages : 63
Book Description
Psychological Operations is an in-depth and objective study of psychological rhetoric during the war. You will marvel at this historical manual distributed by the United States Central Intelligence Agency among the Nicaraguan contra rebels during the Reagan presidency.
Publisher: Good Press
ISBN:
Category : Nature
Languages : en
Pages : 63
Book Description
Psychological Operations is an in-depth and objective study of psychological rhetoric during the war. You will marvel at this historical manual distributed by the United States Central Intelligence Agency among the Nicaraguan contra rebels during the Reagan presidency.