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Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 9780395502204
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing.
Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 9780395502204
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing.
Author: Jay Conrad Levinson
Publisher: HarperCollins
ISBN: 0547561555
Category : Business & Economics
Languages : en
Pages : 213
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Book Description
A bestseller first published in 1983, Guerrilla Marketing offers an innovative approach to marketing for the small business owner. Filled with hundreds of effective ideas, this book outlines Levinson's philosophy about marketing.
Author: Jay Levinson
Publisher: Entrepreneur Press
ISBN: 1613081863
Category : Business & Economics
Languages : en
Pages : 202
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Book Description
Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers—all inside, battle-tested, and ready to employ. The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished.
Author: Jay Conrad Levinson
Publisher: Plume Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 286
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Book Description
Levinson's new book is a nuts-and-bolts approach to his revolutionary guerrilla marketing technique, targeted to the more than 11 million small and medium-sized businesses nationwide in need of successful marketing solutions. Levinson identifies 100 "weapons" that minimize expenses and maximize profits.
Author: Bill Gallagher
Publisher: Houghton Mifflin Harcourt
ISBN: 9780395578209
Category : Business & Economics
Languages : en
Pages : 230
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Book Description
Covering the various aspects of the selling process in considerable detail, from the basics of organizing an office through to prospecting, selling and follow-up, this book encompasses state-of-the-art selling weapons, including behavioural psychology. Mindmaps are used to outline the psychological dynamics of a sales call, and to introduce the reader to the concept of subliminal selling. The book also covers the use of technological advances such as modem, fax and voice mail to increase sales.
Author: Jay Conrad Levinson
Publisher: Entrepreneur Press
ISBN: 1599183838
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits.
Author: Jay Levinson
Publisher: Entrepreneur Press
ISBN: 1613080077
Category : Business & Economics
Languages : en
Pages : 362
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Book Description
The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by 65%--a flood of new organizations are vying for donations, competing for volunteers, and carving out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers how to gain the competitive edge they need by replacing their lack of money with the power of time, energy, imagination, and information—allowing them to maximize their impact and raise more money! Armed with time-tested principles, 200 proven weapons of Guerrilla Marketing, and relevant tactics and tools, nonprofit marketers learn how to boost public awareness, increase effectiveness in recruiting volunteers, mobilize advocates, and raise more money—no matter the state of their finances. • Introduces the “seven golden rules” for fundraising success and recruiting volunteers • 200 proven weapons of Guerrilla Marketing customized for nonprofits • Covers publicity and social media tactics specific to the nonprofit community • Concepts are illustrated through real-world examples and comparison tables
Author: Al Ries
Publisher: McGraw Hill Professional
ISBN: 9780071371124
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
Author: Jay Conrad Levinson
Publisher: Morgan James Pub
ISBN: 9781933596075
Category : Business & Economics
Languages : en
Pages : 136
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Book Description
The Internet is the ultimate guerrilla battlefield, according to the bestselling author of "Guerrilla Marketing." His newest book provides the definitive place to get started, where readers will find an easy-to-follow, step-by-step plan for launching a "guerrilla attack."
Author: Rosemary O′Leary
Publisher: CQ Press
ISBN: 1544357915
Category : Political Science
Languages : en
Pages : 235
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Book Description
Winner of the 2021 “Best Book Award” from the Academy of Management Division of Public and Nonprofit Management! “Rosemary O’Leary’s The Ethics of Dissent offers a novel take on rule breakers and whistle-blowers in the federal government. Finding a book that elegantly interweaves theory, case detail, and practice in a way useful to students and researching proves challenging. O’Leary achieves those aims.” —Randall Davis, Southern Illinois University From “constructive contributors”" to “deviant destroyers,” government guerrillas work clandestinely against the best wishes of their superiors. These public servants are dissatisfied with the actions of the organizations for which they work, but often choose not to go public with their concerns. In her Third Edition of The Ethics of Dissent, Rosemary O’Leary shows that the majority of guerrilla government cases are the manifestation of inevitable tensions between bureaucracy and democracy, which yield immense ethical and organizational challenges that all public managers must learn to navigate. New to the Third Edition: New examples of guerrilla government showcase the power of public servants as well as their ethical obligations. Key concepts are connected to real examples, such as Kim Davis, the Kentucky county clerk who refused to sign the marriage certificates of gay couples, and Kevin Chmielewski, the deputy chief of staff for operations at the U.S. Environmental Protection Agency (EPA) who led environmental groups to the wrong doings of EPA Administrator Scott Prewitt. A new section on the creation of “alt” Twitter accounts designed to counter and even sabotage the policies of President Donald Trump highlights the power of social media in guerrilla government activities. A new section on the U.S. Department of State “dissent channel” provides readers with a positive example of the right way to dissent as a public servant. A new chapter on Edward Snowden demonstrates the practical relevance and contemporary importance of the world’s largest security breach. A new profile of U.S. Department of State diplomat Mary A. Wright illustrates how she used her resignation to dissent about U.S. policies in Iraq.
