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Author: Jay Levinson
Publisher: Entrepreneur Press
ISBN: 161308031X
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today’s ultimate marketing weapon—the Internet. Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams—all while saving time and money! This complete Guerrilla Marketing online guide includes: • The 10 most effective Guerrilla strategies • Case studies of the five greatest online Guerrilla Marketing campaigns • How to create a high-impact website on a budget • Low-cost tactics for maximizing traffic • The 12 biggest internet marketing mistakes and how to avoid them • Creative tactics and cutting-edge tools that inspire customers to take action • Essential information on cutting-edge technology
Author: Jay Levinson
Publisher: Entrepreneur Press
ISBN: 161308031X
Category : Business & Economics
Languages : en
Pages : 250
Get Book Here
Book Description
The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today’s ultimate marketing weapon—the Internet. Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams—all while saving time and money! This complete Guerrilla Marketing online guide includes: • The 10 most effective Guerrilla strategies • Case studies of the five greatest online Guerrilla Marketing campaigns • How to create a high-impact website on a budget • Low-cost tactics for maximizing traffic • The 12 biggest internet marketing mistakes and how to avoid them • Creative tactics and cutting-edge tools that inspire customers to take action • Essential information on cutting-edge technology
Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2806246407
Category : Business & Economics
Languages : en
Pages : 43
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Book Description
The must-read summary of Jay Conrad Levinson and Charles Rubin's book: "Guerrilla Marketing on the Internet: The Complete Guide to Making Money On-Line". This complete summary of the ideas from Jay Conrad Levinson and Charles Rubin's book "Guerrilla Marketing on the Internet" shows that the essential goal of guerrilla marketing is to achieve conventional goals – such as profits – using unconventional methods – such as investing energy in marketing instead of money. Guerrilla marketing is needed because it gives small businesses a sustainable competitive advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world and marketing awareness in a clueless world. This summary explains that the Internet is the best weapon yet invented to expand your business and reach new customers. Guerrilla marketing helps you to do that as efficiently and cost effectively as possible. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read "Guerrilla Marketing on the Internet" and place your company on the path to success!
Author: Jay Levinson
Publisher: Entrepreneur Press
ISBN: 1613080077
Category : Business & Economics
Languages : en
Pages : 362
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Book Description
The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by 65%--a flood of new organizations are vying for donations, competing for volunteers, and carving out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers how to gain the competitive edge they need by replacing their lack of money with the power of time, energy, imagination, and information—allowing them to maximize their impact and raise more money! Armed with time-tested principles, 200 proven weapons of Guerrilla Marketing, and relevant tactics and tools, nonprofit marketers learn how to boost public awareness, increase effectiveness in recruiting volunteers, mobilize advocates, and raise more money—no matter the state of their finances. • Introduces the “seven golden rules” for fundraising success and recruiting volunteers • 200 proven weapons of Guerrilla Marketing customized for nonprofits • Covers publicity and social media tactics specific to the nonprofit community • Concepts are illustrated through real-world examples and comparison tables
Author: Jay Conrad Levinson
Publisher: Morgan James Publishing
ISBN: 1642799300
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Guerrilla Publicity provides expert advice for how to use publicity in the 21st Century, including Blogs, Podcasting and Social Networking. It is the PR bible and sets the foundation for practical PR campaigns. Within Guerrilla Publicity, PR gurus, Jill Lublin and Rick Frishman, help those in business launch their publicity campaigns into the twenty-first century. This completely updated version of the publicity bible lays out the foundation of practical PR knowledge, while bringing everyone up to date with the latest Web-based publicity strategies. Throughout Guerrilla Publicity, readers learn how to capitalize on low-cost (and sometimes cost free) technologies so they can: Offer expert advice over the internet with podcasts Send out an e-mail blast to quickly reach consumers about the latest products or services Connect with their clients on social networking sites Conduct effective virtual seminars Build out their website in order to build name recognition
Author: Bruce Nichols
Publisher: McFarland
ISBN: 0786438134
Category : History
Languages : en
Pages : 489
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Book Description
This book is a thorough study of all known guerrilla operations in Civil War Missouri from January through August 1864. It explores the various tactics each side used to try to gain advantage, with regional differences affected by the differing personalities of commanders. The author utilizes both well-known and obscure sources (military and government records, private accounts, county and other local histories, period and later newspapers, and secondary sources published after the war) to identify which Southern partisan leaders and groups operated in which areas of Missouri, and describe how they operated and how their kinds of warfare evolved. This work presents the actions of Southern guerrilla forces and Confederate behind-Union-lines recruiters chronologically by region to reveal the relationship of seemingly isolated events to other events. The book also studies the counteractions of an array of different types of Union troops to show how differences in training, leadership and experience affected actions in the field.
Author: Jay Conrad Levinson
Publisher: Mariner Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
From building and maintaining a web site to creating an online catalog and encouraging users to buy your product online, this definitive guide to marketing your business on the Internet offers the entrepreneur basic training for survival and success online.
Author: Shelby Larson
Publisher: Entrepreneur Press
ISBN: 1613083211
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
MAKE AN EXTRA $1000 PER MONTH IN JUST 5-10 HOURS PER WEEK Moonlighting on the Internet presents the most reliable and proven ways to create extra income for the short term and establish a continual revenue stream for the long term -- giving consideration to your time and lifestyle needs. Internet entrepreneur Shelby Larson does not encourage you to “make money from home in your underwear,” or present “the magic-bullet plan to making millions.” Instead, Larson shows you how to: • Assess your skills, resources, and goals • Evaluate the right profit path for you • Find clients, create proposals, manage projects, and set rates • Market your website using smart, high-quality content that ranks well • Generate traffic using display ads, retargeting, and other traffic drivers • Distribute content using social media, Q&A sites, and forums • Create sales funnels using proven traffic strategies and tactics
Author: Mark Joyner
Publisher: Morgan James Publishing
ISBN: 0974613312
Category : Business & Economics
Languages : en
Pages : 93
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Book Description
If I could show you one simple technique that in 5 minutes would increase your Internet sales by 32%, would you do it? What if I had a collection of these techniques that took me years to test and perfect, would you want to use them? Of course - and that's why people are going crazy about this manuscript. No other marketer has ever revealed information this sensitive. For years, I've kept this information quiet - now, you've probably heard the buzz that I've finally released my "CONFIDENTIAL Internet Intelligence Manuscript" to the public. Jay Conrad Levinson said he'd easily pay $2,000 or more for this document. He said, "Every page is a true revelation." Joe Vitale said, "Everyone selling ANYTHING on the Net should keep a copy of this on their desk." This simple document is probably the most powerful thing I've ever written. These simple techniques will increase your sales by 32% (at least). How can you do this? Well, it's quite easy to use and purely scientific. These aren't just theories and guesses - these are SPECIFIC things you can do right now that will increase your sales. And each of these techniques have been SCIENTIFICALLY proven. This book reveals the results of years of research conducted at Aesop showing EXACTLY the simple techniques I use that dramatically increase Internet sales. One of these techniques increased our sales by a clearly measurable 412%. If I could reach out and grab you through this cover I'd shake you to make you realize how important what I'm about to show you is. What if this manuscript is exactly what you need to turn your sales around? There's a reason people are going crazy for this document. DON'T YOU WANT TO KNOW WHY?
Author: Barry Scott Zellen
Publisher: Bloomsbury Publishing USA
ISBN: 0313392684
Category : History
Languages : en
Pages : 1411
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Book Description
This comprehensive foundation for the study of realism will introduce students in disciplines as varied as philosophy, international relations, and strategic studies to the majestic breadth of the realist tradition that unifies them all. The Realist Tradition in International Relations: The Foundations of Western Order introduces the principal theorists who have shaped and defined the realist tradition. This once-dominant theory of international politics has reemerged to provide a shared foundation for understanding political theory, international relations theory, and strategic studies. The work is comprised of four volumes, each focusing upon a distinct period and the pivotal contributors writing in that era. Volume 1, State of Hope, looks at the classical era when chaos reigned supreme. Volume 2, State of Fear, goes through the early-modern period and the emergence of the modern state. Volume 3, State of Awe, explores the age of total war with its unprecedented dangers. Volume 4, State of Siege, examines the present era of insurgency and asymmetrical conflict. A truly monumental work, this sweeping study will surely foster a new appreciation of the rich tapestry of realist thought and its continuing relevance to the study of world politics.
Author: Louise Williams
Publisher: ANU E Press
ISBN: 1925021440
Category : Political Science
Languages : en
Pages : 298
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Book Description
‘A free press is not a luxury. A free press is at the absolute core of equitable development’ according to World Bank President James Wolfensohn. A free press is also the key to transparency and good governance and is an indispensable feature of a democracy. So how does Asia rate? In Losing Control, leading journalists analyse the state of play in all the countries of North Asia and Southeast Asia. From the herd journalism of Japan to the Stalinist system of North Korea, Losing Control provides an inside look at journalism and freedom of the press in each country. One conclusion—a combination of new technology and greater democracy is breaking the shackles that once constrained the press in Asia. ‘Brings together Asia’s best and brightest observers of the press.’ Hamish McDonald, Foreign Editor, The Sydney Morning Herald ‘A rare insiders’ view exposing the real dynamics behind social and political change in Asia.’ Evan Williams, Foreign Correspondent, ABC TV ‘A timely and necessary contribution to the debate over the quality of freedom in Asia.’ Geoffrey Barker, The Australian Financial Review
