Guerrilla Marketing

Guerrilla Marketing PDF Author: Alexander L. Fattal
Publisher: University of Chicago Press
ISBN: 022659064X
Category : Social Science
Languages : en
Pages : 325

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Book Description
Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.

Guerrilla Marketing

Guerrilla Marketing PDF Author: Alexander L. Fattal
Publisher: University of Chicago Press
ISBN: 022659064X
Category : Social Science
Languages : en
Pages : 325

Get Book Here

Book Description
Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.

Guerrilla Warfare in Civil War Missouri, 1862

Guerrilla Warfare in Civil War Missouri, 1862 PDF Author: Bruce Nichols
Publisher: McFarland
ISBN:
Category : History
Languages : en
Pages : 272

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Book Description
This book is a thorough study of all known guerrilla operations in Civil War Missouri in 1862, the year such warfare became the primary type of military action there and the year that the state saw almost constant fighting. The author utilizes both well-known and obscure sources (including military and government records, private accounts, county and other local histories, period and later newspapers, and secondary sources published after the war), to identify which Southern partisan leaders and groups operated in which areas of Missouri, and describe how they operated and how their kinds of warfare evolved. The actions of Southern guerrilla forces and Confederate behind-enemy-lines recruiters are presented chronologically by region so that readers may see the relationship of seemingly isolated events to other events over a period of time in a given area. The counteractions of an array of different types of Union troops fighting guerrillas in Missouri are also covered to show how differences in training, leadership, and experiences affected behaviors and actions in the field.

On Guerrilla Warfare

On Guerrilla Warfare PDF Author: Mao Tse-tung
Publisher: Courier Corporation
ISBN: 0486119572
Category : History
Languages : en
Pages : 130

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Book Description
The first documented, systematic study of a truly revolutionary subject, this 1937 text remains the definitive guide to guerrilla warfare. It concisely explains unorthodox strategies that transform disadvantages into benefits.

Guerrilla Girls: The Art of Behaving Badly

Guerrilla Girls: The Art of Behaving Badly PDF Author: Guerrilla Girls
Publisher: Chronicle Books
ISBN: 1452175845
Category : Art
Languages : en
Pages : 196

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Book Description
Guerrilla Girls: The Art of Behaving Badly is the first book to catalog the entire career of the Guerrilla Girls from 1985 to present. The Guerrilla girls are a collective of political feminist artists who expose discrimination and corruption in art, film, politics, and pop culture all around the world. This book explores all their provocative street campaigns, unforgettable media appearances, and large-scale exhibitions. • Captions by the Guerrilla Girls themselves contextualize the visuals. • Explores their well-researched, intersectional takedown of the patriarchy In 1985, a group of masked feminist avengers—known as the Guerrilla Girls—papered downtown Manhattan with posters calling out the Museum of Modern Art for its lack of representation of female artists. They quickly became a global phenomenon, and the fearless activists have produced hundreds of posters, stickers, and billboards ever since. • More than a monograph, this book is a call to arms. • This career-spanning volume is published to coincide with their 35th anniversary. • Perfect for artists, art lovers, feminists, fans of the Guerrilla Girls, students, and activists • You'll love this book if you love books like Wall and Piece by Banksy, Why We March: Signs of Protest and Hope by Artisan, and Graffiti Women: Street Art from Five Continents by Nicholas Ganz

Gay Guerrilla

Gay Guerrilla PDF Author: Renée Levine Packer
Publisher: Boydell & Brewer
ISBN: 158046534X
Category : Biography & Autobiography
Languages : en
Pages : 288

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Book Description
A compelling portrait of composer-performer Julius Eastman's enigmatic and intriguing life and music.

A Guerrilla Guide to Refusal

A Guerrilla Guide to Refusal PDF Author: Andrew Culp
Publisher: U of Minnesota Press
ISBN: 1452966702
Category : Political Science
Languages : en
Pages : 242

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Book Description
A field guide to a nonfascist life at the end of the world as we know it A Guerrilla Guide to Refusal is an unexpected approach to philosophy from a guerrilla-logic point of view. Harnessing critical theory to creatively reimagine counterinsurgency, guerrilla warfare, and interventions beyond the political mainstream, it takes us on a journey through anarchist infowar, queer outlaws, and black insurgency—through a subterranean network of communiques, military documents, contemporary art, political slogans, adversarial blogs, and captive media. In doing so, it provides powerful new insight into contemporary political movements that pose no demands, refuse labels, and offer no solutions. Written to both inspire and provoke, A Guerrilla Guide to Refusal urges us to think through the refusal to participate in politics as usual. Author Andrew Culp demonstrates how evasion can combatively deny the existing order its power. Focusing on punk cinema, anarchist pamphlets, feminist art projects, hacker manifestos, and guerrilla manuals, he foregrounds invisibility as a novel force of disruption. He draws on concepts of criminality, fugitivity, and anonymity to bring a more nuanced understanding of how power makes things—and people—visible. The book’s unique format is that of a theoretical manual, comprising freestanding segments instead of blueprints. Poised to reach beyond the academy into activist circles, this potent theory-in-action intervention forces us to reconsider the terrain upon which our struggles against patriarchy, anti-Blackness, capitalism, and the state operate.

The Guerrilla and how to Fight Him

The Guerrilla and how to Fight Him PDF Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 336

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Book Description


The Ghosts of Guerrilla Memory

The Ghosts of Guerrilla Memory PDF Author: Matthew Christopher Hulbert
Publisher: University of Georgia Press
ISBN: 0820350001
Category : History
Languages : en
Pages : 340

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Book Description
The Civil War tends to be remembered as a vast sequence of battles, with a turning point at Gettysburg and a culmination at Appomattox. But in the guerrilla theater, the conflict was a vast sequence of home invasions, local traumas, and social degeneration that did not necessarily end in 1865. This book chronicles the history of “guerrilla memory,” the collision of the Civil War memory “industry” with the somber realities of irregular warfare in the borderlands of Missouri and Kansas. In the first accounting of its kind, Matthew Christopher Hulbert’s book analyzes the cultural politics behind how Americans have remembered, misremembered, and re-remembered guerrilla warfare in political rhetoric, historical scholarship, literature, and film and at reunions and on the stage. By probing how memories of the guerrilla war were intentionally designed, created, silenced, updated, and even destroyed, Hulbert ultimately reveals a continent-wide story in which Confederate bushwhackers—pariahs of the eastern struggle over slavery—were transformed into the vanguards of American imperialism in the West.

Guerrilla Warfare

Guerrilla Warfare PDF Author: 'Yank' Levy
Publisher: Penguin UK
ISBN: 0141903449
Category : History
Languages : en
Pages : 128

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Book Description
1941. Britain is under some of the heaviest air raids of the Second World War. Concerns about Nazi paratroopers landing in Britain and invading take hold in the hearts of the British citizenry. The Home Guard has been mobilised to defend against airborne assault – and it needs training. ‘Yank’ Levy is brought in to Osterley Park to teach guerrilla warfare, from practical experience in the Spanish Civil War. ‘Yank’ trains soldiers of the Home Guard how to use surveillance, defend against tanks and armoured vehicles, how to fight in towns and across country and against a well-supplied, highly-trained and mobile occupying force. His book, Guerrilla Warfare offers such sound advice as: ‘Whether you go to a tea-party or to work on your allotment...take your rifle with you. Don’t leave it downstairs for a German to grab if he enters the house’ and 'Your motto should always be: ‘Finish them! Then a quick get-away, and another ambush some place else’’

Revolutionary Guerrilla Warfare

Revolutionary Guerrilla Warfare PDF Author: Geoffrey Fairbairn
Publisher: Penguin Group
ISBN:
Category : History
Languages : en
Pages : 410

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Book Description
Guerillakrigsførelse. Hovedvægten ligger på guerillakrigsførelsen i Kina og Sydøstasien fra 1945 - 1972.