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Author: Brett Richards
Publisher:
ISBN: 9781912262489
Category :
Languages : en
Pages : 171
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Book Description
Author: Brett Richards
Publisher:
ISBN: 9781912262489
Category :
Languages : en
Pages : 171
Get Book Here
Book Description
Author: Phil Fernandez
Publisher: John Wiley & Sons
ISBN: 1118299299
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today's predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. This book offers a completely new operating methodology based on a sales and marketing approach that recognizes the global technological, cultural, and media changes that have forever transformed the process of buying and selling. The dysfunctional state of today's corporate revenue creation model results in trillions of dollars in lost growth opportunities. Revenue Disruption examines the problems of the current model and offers real-world solutions for fixing them. It lays out a detailed plan that businesspeople and companies can use to fundamentally transform their sales and marketing performance to win this century's revenue battle.
Author: Henna Inam
Publisher:
ISBN:
Category :
Languages : en
Pages : 136
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Book Description
The COVID-19 pandemic is disrupting nearly every aspect of our daily lives, but as Henna Inam points out in Wired for Disruption, agility is already a hardwired trait in each of us. Her timely book gives us the 15 accelerators (specific tools and practices) we need to switch on our in-built agility in order to thrive and be a force for good in times of disorder and chaos. There are five big challenges of leading in disruptive times: First, our neurobiology sees disruptive change as a threat to survival. This evolutionary reaction slows down our adaptation by reducing cognition and increasing burnout. Second, our old mindsets and biases prevent us from seeing new reality clearly. This prevents us from being creative. We need meta-learning to learn, unlearn and relearn. Third, our threat states and fluid teams of the future make collaboration harder, just when it is most needed to create opportunities. Fourth, while we recognize we're more interdependent than ever, we are missing the skill sets to influence our wider eco-system. Fifth, upskilling and growth is urgently needed for millions to solve our collective challenges. This requires a step-change in our ability to grow ourselves and others. These are Henna Inam's Five Shifts in Agility that we need to switch on: 1. Neuro-Emotional Agility: the ability to activate neural states that accelerate our adaptability. 2. Learning Agility: the ability to rapidly learn, unlearn, and re-learn based on the situation in front of us. 3. Trust Agility: the ability to develop just-in-time trust with diverse fluid teams and energize creative contributions. 4. Stakeholder Agility: the ability to influence multiple stakeholders with competing needs toward solutions that serve the broader ecosystem. 5. Growth Agility: the ability to grow ourselves and others to accelerate a future-ready workforce. Disruptions are opportunities to re-imagine, re-invent, and re-invigorate - to create something better. We have many collective problems to solve for a thriving planet that works better for all. Henna Inam's Wired for Disruption helps each of us be inspired, use our voice, and activate the embedded agility already within us. You can join her community of leaders inspired to be a force for good in disruption at www.transformleaders.tv
Author: Geoffrey Colon
Publisher: AMACOM
ISBN: 0814437400
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of marketing plans. Getting a message through to customers, and not just in front of them for a second before being thrown away, requires radical rethinking. What if that’s not enough? How often does consumer engagement go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The reality is that technology hasn’t just reshaped mass media; it’s altering behavior as well. Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that: Selling is dead, but ongoing conversation thrives Consumers generate the best content about brand People tune out noise and listen to feelings Curiosity leads the marketing team Growth depends on merging analytics with boundless creativity Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory!
Author: Whitney Johnson
Publisher: Routledge
ISBN: 1351861956
Category : Business & Economics
Languages : en
Pages : 141
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Book Description
Thinkers50 Management Thinker of 2015 Whitney Johnson wants you to consider this simple, yet powerful, idea: disruptive companies and ideas upend markets by doing something truly different--they see a need, an empty space waiting to be filled, and they dare to create something for which a market may not yet exist. As president and cofounder of Rose Park Advisors' Disruptive Innovation Fund with Clayton Christensen, Johnson used the theory of disruptive innovation to invest in publicly traded stocks and private early-stage companies. In Disrupt Yourself, she helps you understand how the frameworks of disruptive innovation can apply to your particular path, whether you are: a self-starter ready to make a disruptive pivot in your business a high-potential individual charting your career trajectory a manager looking to instill innovative thinking amongst your team a leader facing industry changes that make for an uncertain future We are living in an era of accelerating disruption; no one is immune. Johnson makes the compelling case that managing the S-curve waves of learning and mastery is a requisite skill for the future. If you want to be successful in unexpected ways, follow your own disruptive path. Dare to innovate. Do something astonishing. Disrupt yourself.
Author: Scott D. Anthony
Publisher: Harvard Business Review Press
ISBN: 1633692493
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
Game-changing disruptions will likely unfold on your watch. Be ready. In Dual Transformation, Scott Anthony, Clark Gilbert, and Mark Johnson propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Dual Transformation shows you how your company can come out of a market shift stronger and more profitable, because the threat of disruption is also the greatest opportunity a leadership team will ever face. Disruptive change opens a window of opportunity to create massive new markets. It is the moment when a market also-ran can become a market leader. It is the moment when business legacies are created. That moment starts with the core dual transformation framework: Transformation A: Repositioning today’s business to maximize its resilience, such as how Adobe boldly shifted from selling packaged software to providing software as a service. Transformation B: Creating a new growth engine, such as how Amazon became the world’s largest provider of cloud computing services. Capabilities link: Fighting unfairly by taking advantage of difficult-to-replicate assets without succumbing to the “sucking sound of the core.” Anthony, Gilbert, and Johnson also address the characteristics leaders must embrace: courage, clarity, curiosity, and conviction. Without them, dual transformation efforts can founder. Building on lessons from diverse companies, such as Adobe, Manila Water, and Netflix, and a case study from Gilbert’s firsthand experience transforming his own media and publishing company, Dual Transformation will guide executives through the journey of creating the next version of themselves, allowing them to own the future rather than be disrupted by it.
Author: Paul Gilding
Publisher: A&C Black
ISBN: 1408822180
Category : Nature
Languages : en
Pages : 305
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Book Description
It's time to stop just worrying about climate change, says Paul Gilding. Instead we need to brace for impact, because global crisis is no longer avoidable. The 'Great Disruption' started in 2008, with spiking food and oil prices and dramatic ecological change like the melting polar icecap. It is not simply about fossil fuels and carbon footprints. We have come to the end of Economic Growth, Version 1.0, a world economy based on consumption and waste, where we lived beyond the means of our planet's ecosystems and resources. The Great Disruption offers a stark and unflinching look at the challenge humanity faces - yet also a deeply optimistic message. The coming decades will see loss, suffering and conflict as our planetary overdraft is paid. However, they will also bring out the best humanity can offer: compassion, innovation, resilience and adaptability. Gilding tells us how to fight, and win, what he calls 'the One Degree War' to prevent catastrophic warming of the earth, and how to start today. The crisis we are in represents a rare chance to replace our addiction to growth with an ethic of sustainability, and it's already happening. It's also an unmatched business opportunity: old industries will collapse while new companies literally reshape our economy. In the aftermath of the Great Disruption, we will measure 'growth' in a new way. It will mean not quantity of stuff, but quality, and happiness, of life. And, yes, there is life after shopping. The Great Disruption is an invigorating and well-informed polemic by an advocate for sustainability and climate change who has dedicated his life to campaigning for a balanced use of Earth's limited resources. It is essential reading.
Author: Adam Hartung
Publisher: Pearson Education
ISBN: 0132703858
Category : Business & Economics
Languages : en
Pages : 397
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Book Description
Master the #1 Principle for Long-Term Market Dominance! The Phoenix Principle “Create Marketplace Disruption is as thought-provoking as it is entertaining. Adam Hartung offers business managers and leaders new insights to long-term success that apply across markets and industries.” –Steve Burke, President, Comcast Cable Communications, Philadelphia, PA "Talking innovation is easier than practicing innovation. Adam offers an excellent approach for corporations to identify how to innovate to gain competitive advantage. A must read.” –Praveen Gupta, Editor-in-Chief, International Journal of Innovation Science and Chairman, Accelper Consulting, Schaumburg, IL Some companies can’t change in response to market disruptions. Those companies die. Other companies do respond...eventually. They survive, but they see their profits squeezed, their growth flattened. Then,there are the long-term winners: companies that create their own disruptions and thrive on change. In Create Marketplace Disruption, Adam Hartung shows how to become one of those rare companies, creating lasting growth and profits. This book reveals why so many companies behave in ways that are utterly incompatible with long-term success...and why even “good to great” companies are struggling for air. You’ll discover how to reposition your organization away from the Flats and Swamps of traditional Defend and Extend Management and back into the Rapids of accelerated growth. Hartung demonstrates how to attack competitors’ Lock-ins, make their Success Formulas obsolete, and create the White Space needed to invent your own new formulas for success. Create Marketplace Disruption shows how disrupting yourself is critical to reaping the benefits of market changes, and part of a process that executives and strategists can reproduce over and over again for improved results. How we got into this mess—and how to get out of it The myth of perpetuity and the dark side of success Reinventing success: no more Defend and Extend Creating your new Success Formulas and keeping them competitively advantaged Why “thinking outside the box” doesn’t work First, get outside the box. Then, think! Maintaining ”The Phoenix Principle” for long-term success Practicing Disruption until it comes naturally
Author: Eric Lefkofsky
Publisher: Easton Studio Press
ISBN: 9780979824821
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Author: Bob Miglani
Publisher: Berrett-Koehler Publishers
ISBN: 1609948262
Category : Biography & Autobiography
Languages : en
Pages : 155
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Book Description
An accomplished Fortune 50 executive translates for a western audience the lessons he learned from the land of his birth, India. Bob Miglani was stressed out, burnt out, and stuck until he rediscovered the enduring lessons of his childhood: celebrate impermanence, serve others, and move forward no matter what. Bob's message: chaos isn't going away--embrace it!
