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Author: Robert Wolcott
Publisher: Mcgraw-hill
ISBN: 9780071598323
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Create Business and Generate Profits in New Markets through Innovation! “The best account I have read about how companies can enable and support internal entrepreneurs to achieve innovation-led growth.” Philip Kotler, S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management “An essential resource for both private and public sector leaders seeking to align new business creation with an organization’s mission and strategy . . . and achieve results.” William J. Perry, former U.S. Secretary of Defense “Wolcott and Lippitz are not only insightful, they are spot on. This is exactly the book corporate leaders—from CEOs and functional executives to corporate entrepreneurial teams—need to help them navigate the exceptional challenges of organic growth and innovation.” Betsy Holden, Senior Advisor, McKinsey & Company, and former Co-CEO, Kraft Foods, Inc. About the Book: IBM reports $15 billion of annual new revenues from 22 Emerging Business Opportunities. In 2008, $4 billion in revenues from companywide innovation efforts allowed Whirlpool to maintain its top line, despite global recession and the steep drop in housing markets. A DuPont business group leader, Ellen Kullman, backed an ambitious new business creation program and later became DuPont’s CEO. Each of these companies has learned how to create new businesses on a repeatable basis. In Grow from Within, two leading scholars from the Kellogg School of Management explain how your company can discover the right approach to corporate entrepreneurship and make it profitable. Taking innovation to the next level, corporate entrepreneurship is the process of building new businesses within an established organization— new businesses that are distinct from the core company but that leverage some of its most powerful assets. Grow from Within examines: The fundamentals of designing a new business The four dominant models of corporate entrepreneurship Ways to align your innovation program with your strategy Leadership requirements for developing new businesses Innovation is critical to business success and growth, but it’s only the first step. Without strategically driven processes to turn insights into growing businesses, even the best ideas can fail. Creativity is often serendipitous; innovation management should not be. Grow from Within provides the knowledge you need to conceive and design valuable new businesses that breathe life into ideas and dramatically improve your top and bottom lines.
Author: Robert Wolcott
Publisher: Mcgraw-hill
ISBN: 9780071598323
Category : Business & Economics
Languages : en
Pages : 240
Get Book
Book Description
Create Business and Generate Profits in New Markets through Innovation! “The best account I have read about how companies can enable and support internal entrepreneurs to achieve innovation-led growth.” Philip Kotler, S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management “An essential resource for both private and public sector leaders seeking to align new business creation with an organization’s mission and strategy . . . and achieve results.” William J. Perry, former U.S. Secretary of Defense “Wolcott and Lippitz are not only insightful, they are spot on. This is exactly the book corporate leaders—from CEOs and functional executives to corporate entrepreneurial teams—need to help them navigate the exceptional challenges of organic growth and innovation.” Betsy Holden, Senior Advisor, McKinsey & Company, and former Co-CEO, Kraft Foods, Inc. About the Book: IBM reports $15 billion of annual new revenues from 22 Emerging Business Opportunities. In 2008, $4 billion in revenues from companywide innovation efforts allowed Whirlpool to maintain its top line, despite global recession and the steep drop in housing markets. A DuPont business group leader, Ellen Kullman, backed an ambitious new business creation program and later became DuPont’s CEO. Each of these companies has learned how to create new businesses on a repeatable basis. In Grow from Within, two leading scholars from the Kellogg School of Management explain how your company can discover the right approach to corporate entrepreneurship and make it profitable. Taking innovation to the next level, corporate entrepreneurship is the process of building new businesses within an established organization— new businesses that are distinct from the core company but that leverage some of its most powerful assets. Grow from Within examines: The fundamentals of designing a new business The four dominant models of corporate entrepreneurship Ways to align your innovation program with your strategy Leadership requirements for developing new businesses Innovation is critical to business success and growth, but it’s only the first step. Without strategically driven processes to turn insights into growing businesses, even the best ideas can fail. Creativity is often serendipitous; innovation management should not be. Grow from Within provides the knowledge you need to conceive and design valuable new businesses that breathe life into ideas and dramatically improve your top and bottom lines.
Author: Robert Wolcott
Publisher: McGraw Hill Professional
ISBN: 0071598332
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Create Business and Generate Profits inNew Markets through Innovation! “The best account I have read about how companies can enable and support internal entrepreneurs to achieve innovation-led growth.” Philip Kotler, S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management “An essential resource for both private and public sector leaders seeking to align new business creation with an organization’s mission and strategy . . . and achieve results.” William J. Perry, former U.S. Secretary of Defense “Wolcott and Lippitz are not only insightful, they are spot on. This is exactly the book corporate leaders—from CEOs and functional executives to corporate entrepreneurial teams—need to help them navigate theexceptional challenges of organic growth and innovation.” Betsy Holden, Senior Advisor, McKinsey & Company, and former Co-CEO, Kraft Foods, Inc. About the Book: IBM reports $15 billion of annualnew revenues from 22 EmergingBusiness Opportunities. In 2008, $4 billion in revenues fromcompanywide innovation efforts allowedWhirlpool to maintain its top line, despiteglobal recession and the steep dropin housing markets. A DuPont business group leader,Ellen Kullman, backed an ambitious newbusiness creation program and laterbecame DuPont’s CEO. Each of these companies has learned how tocreate new businesses on a repeatable basis.In Grow from Within, two leading scholarsfrom the Kellogg School of Managementexplain how your company can discover theright approach to corporate entrepreneurshipand make it profitable. Taking innovation to the next level, corporateentrepreneurship is the process of buildingnew businesses within an established organization—new businesses that are distinctfrom the core company but that leveragesome of its most powerful assets.Grow from Within examines: The fundamentals of designing anew business The four dominant models ofcorporate entrepreneurship Ways to align your innovationprogram with your strategy Leadership requirements fordeveloping new businesses Innovation is critical to business successand growth, but it’s only the first step. Withoutstrategically driven processes to turninsights into growing businesses, even thebest ideas can fail. Creativity is often serendipitous;innovation management shouldnot be. Grow from Within provides the knowledgeyou need to conceive and design valuablenew businesses that breathe life into ideasand dramatically improve your top and bottomlines.
Author: Robert C. Wolcott
Publisher: McGraw-Hill Companies
ISBN: 9781265790950
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Create Business and Generate Profits in New Markets through Innovation! "The best account I have read about how companies can enable and support internal entrepreneurs to achieve innovation-led growth." Philip Kotler, S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management "An essential resource for both private and public sector leaders seeking to align new business creation with an organization's mission and strategy . . . and achieve results." William J. Perry, former U.S. Secretary of Defense "Wolcott and Lippitz are not only insightful, they are spot on. This is exactly the book corporate leaders--from CEOs and functional executives to corporate entrepreneurial teams--need to help them navigate the exceptional challenges of organic growth and innovation." Betsy Holden, Senior Advisor, McKinsey & Company, and former Co-CEO, Kraft Foods, Inc. About the Book: IBM reports $15 billion of annual new revenues from 22 Emerging Business Opportunities. In 2008, $4 billion in revenues from companywide innovation efforts allowed Whirlpool to maintain its top line, despite global recession and the steep drop in housing markets. A DuPont business group leader, Ellen Kullman, backed an ambitious new business creation program and later became DuPont's CEO. Each of these companies has learned how to create new businesses on a repeatable basis. In Grow from Within, two leading scholars from the Kellogg School of Management explain how your company can discover the right approach to corporate entrepreneurship and make it profitable. Taking innovation to the next level, corporate entrepreneurship is the process of building new businesses within an established organization-- new businesses that are distinct from the core company but that leverage some of its most powerful assets. Grow from Within examines: The fundamentals of designing a new business The four dominant models of corporate entrepreneurship Ways to align your innovation program with your strategy Leadership requirements for developing new businesses Innovation is critical to business success and growth, but it's only the first step. Without strategically driven processes to turn insights into growing businesses, even the best ideas can fail. Creativity is often serendipitous; innovation management should not be. Grow from Within provides the knowledge you need to conceive and design valuable new businesses that breathe life into ideas and dramatically improve your top and bottom lines.
Author: Paul Burns
Publisher: Bloomsbury Publishing
ISBN: 1350304883
Category : Business & Economics
Languages : en
Pages : 503
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Book Description
Written by a highly regarded expert on entrepreneurship, this bestselling textbook provides an engaging and comprehensive overview of corporate entrepreneurship. Now in its fourth edition and fully revised throughout, this accessible text is structured in four key parts that cover everything a student needs to know about the topic. After an initial consideration of what constitutes corporate entrepreneurship and innovation, the author then guides students through the four pillars of entrepreneurial architecture: culture, structure, leadership and strategy. The third section focusses on the entrepreneurial mind-set, including how to encourage creativity, business ideas and developing concepts. Finally, the book draws attention to corporate venturing, examining venture teams, intrapreneurs, market development and the role of shareholder value. It is no longer sufficient for businesses to grow simply by cutting costs and taking over competitors. To achieve true success, organisations must avoid an ageing product or service portfolio to bring new, innovative ideas to market. Corporate entrepreneurship is inherently risky and therefore requires a fresh approach to strategy. The approach Paul Burns offers will successfully overcome barriers to launching new ideas, internal challenges of managing creativity and show how to foster an entrepreneurial culture. This is the go-to textbook for all students studying Corporate Entrepreneurship, Intrapreneurship or Corporate Venturing at undergraduate, postgraduate or MBA level. The book is also essential reading for courses on Strategic Entrepreneurship and Innovation. New to this Edition: - Fully revised and updated content throughout with new four-part structure - Brand new case studies in every chapter, featuring some of the world's highest profile companies from across the globe - A greater focus on innovation, including a new chapter on this topic at the start of the book - New chapters on 'Developing a Business Model', 'Managing Change' and 'Managing Risk' - New on-page glossary with key terms highlighted in the text and defined in the margins - New Activities and Group Discussion topics at the end of each chapter
Author: Alexander Osterwalder
Publisher: John Wiley & Sons
ISBN: 1119523982
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world’s best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world’s most exciting companies. The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones. The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition. In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. New tools—such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map—enable readers to understand how to design invincible companies. The Invincible Company: ● Helps large and small companies build their growth strategy and manage their core simultaneously ● Explains the world's best modern and historic business models ● Provides tools to assess your business model, innovation readiness, and all of your innovation projects Presented in striking 4-color, and packed with practical visuals and tools, The Invincible Company is a must-have book for business leaders, entrepreneurs, and innovation professionals.
Author: Glenn Llopis
Publisher: Entrepreneur Press
ISBN: 1613083599
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Companies and their leaders need a new strategy for success, because without that strategy, change is merely substitution not evolution. Simply put, business today is becoming less about the business defining the individual and more about the individual defining the business. That’s how people feel they are making contributions and connect to leaders and their companies – as individuals who create shared cultures that drive change and foster growth. You must be accountable to this as a leader – you need to have the wisdom and the courage to turn the spotlight of accountability on yourself as a leader. Problem is, most of us have no idea how to do this. Instead, leaders continue to manage by the templates of old and cannot evolve to become the leaders America needs, because those templates stripped them of their identities and left them insecure about who they are and how to face change. To change the conversation and get beyond words, beyond diversity, we need diversity of thought to stimulate new growth, attract new talent, and generate new marketplace opportunities. That's where Glenn Llopis comes in. Featuring six ways to disrupt the status quo and reinvent the way we work, The Innovation Mentality gives leaders in both entrepreneurial and corporate arenas the tools they need to get the most out of their colleagues and employees to harness the power of positive change for the long term.
Author: Robert B. Tucker
Publisher: ReadHowYouWant.com
ISBN: 1442963646
Category : Electronic books
Languages : en
Pages : 466
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Book Description
Author: Michael H. Morris
Publisher: South Western Educational Publishing
ISBN:
Category : Creative ability in business
Languages : en
Pages : 392
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Book Description
Emphasizing that the lessons presented are intended for established corporations, this textbook discusses what makes entrepreneurship an important corporate strategy, how corporate entrepreneurship differs from the traditional concept, and how to motivate entrepreneurial behavior within an organization. Topics include measuring entrepreneurial inte.
Author: National Research Council
Publisher: National Academies Press
ISBN: 0309278694
Category : Political Science
Languages : en
Pages : 225
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Book Description
Responding to the challenges of fostering regional growth and employment in an increasingly competitive global economy, many U.S. states and regions have developed programs to attract and grow companies as well as attract the talent and resources necessary to develop innovation clusters. These state and regionally based initiatives have a broad range of goals and increasingly include significant resources, often with a sector focus and often in partnership with foundations and universities. These are being joined by recent initiatives to coordinate and concentrate investments from a variety of federal agencies that provide significant resources to develop regional centers of innovation, business incubators, and other strategies to encourage entrepreneurship and high-tech development. Building the Illinois Innovation Economy is a study of selected state and regional programs to identify best practices with regard to their goals, structures, instruments, modes of operation, synergies across private and public programs, funding mechanisms and levels, and evaluation efforts. This report reviews selected state and regional efforts to capitalize on federal and state investments in areas of critical national needs. This review includes both efforts to strengthen existing industries as well as specific new technology focus areas such as nanotechnology, stem cells, and energy in order to improve our understanding of program goals, challenges, and accomplishments. As a part of this review, The Committee on Competing in the 21st Century: Best Practice in State and Regional Innovation Initiatives is convening a series of public workshops and symposia involving responsible local, state, and federal officials and other stakeholders. These meetings and symposia will enable an exchange of views, information, experience, and analysis to identify best practice in the range of programs and incentives adopted. Building the Illinois Innovation Economy summarizes discussions at these symposia, fact-finding meetings, and commissioned analyses of existing state and regional programs and technology focus areas, the committee will subsequently produce a final report with findings and recommendations focused on lessons, issues, and opportunities for complementary U.S. policies created by these state and regional initiatives.
Author: Donald F. Kuratko
Publisher: Emerald Group Publishing
ISBN: 1787544435
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
Today's age of disruptive technology is a strategic game changer for most organizations. Unpredictable market conditions create unprecedented challenges for simple organizational survival, let alone avenues for innovation and growth. This volume explores this dynamic environment in which corporate entrepreneurship strategies are pursued.
