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Author: Charlene Li
Publisher: Harvard Business Press
ISBN: 1422143414
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: · Evaluate new social technologies as they emerge · Determine how different groups of consumers are participating in social technology arenas · Apply a four-step process for formulating your future strategy · Build social technologies into your business Groundswell is required reading for executives seeking to protect and strengthen their company's public image.
Author: Charlene Li
Publisher: Harvard Business Press
ISBN: 1422143414
Category : Business & Economics
Languages : en
Pages : 354
Get Book Here
Book Description
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: · Evaluate new social technologies as they emerge · Determine how different groups of consumers are participating in social technology arenas · Apply a four-step process for formulating your future strategy · Build social technologies into your business Groundswell is required reading for executives seeking to protect and strengthen their company's public image.
Author: Charlene Li
Publisher: Harvard Business Press
ISBN: 1422161986
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.
Author: Charlene Li
Publisher: John Wiley & Sons
ISBN: 0470636696
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being "open" -and exactly what that will mean. Shows how to use social media to become an open organization Offers basic advice for leaders who are adapting to the new era of openness in the marketplace The author Charlene Li is one of the foremost experts on social media and technologies In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances.
Author: Ryan Holiday
Publisher: Penguin
ISBN: 069817691X
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
A primer on the future of PR, marketing and advertising — now revised and updated with new case studies "Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.
Author: Joanna Macy
Publisher: New World Library
ISBN: 1608687112
Category : Nature
Languages : en
Pages : 290
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Book Description
The challenges we face can be difficult even to think about. Climate change, war, political polarization, economic upheaval, and the dying back of nature together create a planetary emergency of overwhelming proportions. This revised, tenth anniversary edition of Active Hope shows us how to strengthen our capacity to face these crises so that we can respond with unexpected resilience and creative power. Drawing on decades of teaching an empowerment approach known as the Work That Reconnects, the authors guide us through a transformational process informed by mythic journeys, modern psychology, spirituality, and holistic science. This process equips us with tools to face the mess we’re in and play our role in the collective transition, or Great Turning, to a life-sustaining society.
Author: Noam Chomsky
Publisher: Black Rose Books Ltd.
ISBN: 9781551641607
Category : History
Languages : en
Pages : 608
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Book Description
From its establishment to the present day, Israel has enjoyed a special position in the American roster of international friends. In Fateful Triangle Noam Chomsky explores the character and historical development of this special relationship as well as its impact on the fate of the Palestinian people. Copyright © Libri GmbH. All rights reserved.
Author: Charlene Li
Publisher: University of Pennsylvania Press
ISBN: 1613631359
Category : Business & Economics
Languages : en
Pages : 110
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Book Description
NYT and WSJ bestselling author Charlene Li guides business leaders deeper than ever before into the uncomfortable and ever-changing terrain of the digital era. The Engaged Leader addresses why leaders need to master a new way of developing relationships and the science of applying the right tools to meet your strategic goals.
Author: Rick McKinley
Publisher: Zondervan
ISBN: 0310324521
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
In four compelling sessions, Advent Conspiracy invites individuals, families, groups, and entire churches to substitute compassion for consumerism by practicing four simple but powerful countercultural concepts.
Author: Emily Matchar
Publisher: Simon and Schuster
ISBN: 145166544X
Category : Crafts & Hobbies
Languages : en
Pages : 281
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Book Description
An investigation into the societal impact of intelligent, high-achieving women who are honing traditional homemaking skills traces emerging trends in sophisticated crafting, cooking and farming that are reshaping the roles of women.
Author: Lizabeth Cohen
Publisher: Vintage
ISBN: 0307555364
Category : History
Languages : en
Pages : 578
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Book Description
In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.
